Interstate Batteries SEO

Objective: Interstate Batteries needed help understanding what their site lacked with regard to SEO best practices. They wanted an analysis of SEO segments including technical factors (indexing/crawling), on-page factors, design, local search, social, and link equity.

Results: The updated site was launched in early June 2014. Shortly after implementation, the site’s visibility increased considerably. For example, the total number of Top 20 keywords ranking in Google grew from 4,502 to 7,359, an increase of 61%.

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Lennox SEO

Objective: Despite being a nationally recognized company, Lennox’s website traffic was not at the level it should have been. Lennox wanted to increase organic search engine traffic in order to broaden their customer base.

Results: Lennox.com experienced an overall 31% increase in organic search traffic for the period of February through May 2007, as compared to the same period in 2006. The company has seen even greater long-term success. For the period from October 2010 to October 2011, Lennox experienced an overall 68% increase in organic search traffic.

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Entertainment Industry Client PPC

Objective: The client was struggling to optimize their Paid Search campaigns based on iTunes Downloads. With the limitations of iTunes and purchase tracking, they needed to find a partner that could take the data they were able to provide and establish a strategy in AdWords and Bing to increase their title conversion rates.

Results: Results from Q1 to Q2 showed significant improvement when analyzing conversion rate and cost per download. By optimizing campaigns and using those learnings across multiple home entertainment titles, the conversion rate increased 400% (from 0.29% in Q1 to 1.45% in Q2).

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Worthington Direct PPC + SEO

Objective: The primary objective for both channels was the growth of online traffic, transactions and revenue, with a major focus on Revenue.

Results: Overall, since 2008, we have seen Organic Search realize a 411% growth in Sessions, a 366% increase in Online Transactions and a 616% increase in online attributed Revenue.

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Alpine Power Systems SEO

Objective: There was huge focus on making the site as mobile friendly as possible while also ensuring more accurate data around their various owned locations across the U.S. The goal of all of this was to grow Organic traffic while also creating a much better focus on lead conversion and trackability.

Results: During this time which represented the first 2-years of our engagement with our client (1-year of which was over 80% focused on input and testing for the new site), Alpine Power Systems realized a 19% increase in Organic Search traffic and a 122% increase in Organic lead conversion rates, all culminating in a 163% increase in actual Organic leads over the previous timeframe.

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Entertainment Industry Client AMS

Objective: Our client, one of the top entertainment studio’s in the U.S., needed help scaling up their search business on Amazon through Amazon Marketing Services (AMS).

Results: In June of 2017, our client had 151 active campaigns running. By the end of December 2017, Vizion was able to expand advertisement to 221 active campaigns.

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Interstate Batteries LLM

Objective: Interstate Batteries had over 200 locations, several were doing their own online marketing, several were not and there were several more that were inaccurate or needed to be removed. Interstate Batteries needed help with getting control of their 200+ locations and making sure they were all consistent.

Results: To date, Interstate Batteries has a 100% accuracy on Google, 98% on Bing and 96.7% on Yahoo. The other online directories are at 80% accuracy. We also noted improvement to the local pages organically and from referral traffic on Interstate Batteries’ site.

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Correct Products SEO

Objective: The client wasn’t performing very well in organic search, ranking for very few terms. They moved to a new platform several years ago that was supposed to help, but things didn’t turn around with that migration.

Results: Correct Products saw an increase in overall traffic by 20% (35,823 vs 29,741) and 65% (28,225 vs 17,051) in organic search traffic the first year.

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HVAC Services Client SEO, Redesign, Social

Objective: The client was doing pretty well in organic search, but wanted to remain competitive for industry and service-related terms at both the national and local levels, and within the realm of social media.

Results: During 2009, site traffic increased by 274%, and organic search traffic increased by 315%. This improved performance can be attributed, in part, to a blog traffic increase of 336% from organic referrals in the same year, and a 60% increase in organic traffic to location pages from March 2008 to March 2009.

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Palm Harbor Homes SEO

Objective: Palm Harbor Homes came to Vizion Interactive in 2006, seeking more targeted traffic to their website. Further, we set out to engage in ongoing efforts to increase the website’s rankings for several keywords, with a primary focus on geo-related terms to drive relevant traffic to location-specific pages with the goal of increasing qualified leads.

Results: Palm Harbor Homes saw organic traffic and local-level leads increase by 22% in YoY. Over a six year period organic traffic increased by 57%. This is comparative increase in yearly traffic of 482,000 organic visitors. Over this same time period, when we review the level of keyword visibility in Google, we see the number of ranking keywords has risen from 745 terms to 2,107 terms, an increase of nearly 185%.

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Palm Harbor Homes LLM

Objective: Palm Harbor Homes wanted to gain control over their local listings, and ensure the correct store and model center information was appearing in the three main search engines: Google, Bing and Yahoo.

Results: We enrolled Palm Harbor Homes in our LLM program in August 2013, and then worked to syndicate accurate and up-to-date information to the major search engines, and the local listing directories. As a result of our efforts, from August 2013 to June 2014, Palm Harbor Homes saw an 85% lift in organic traffic to the location stores in our LLM program.

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OnlineShoes.com SEO

Objective: Develop and implement a holistic SEO initiative, incorporating technical aspects, usability/CRO, content, information architecture, and authority/links.

Results: After our recommendations were implemented, OnlineShoes.com saw its highest number of pages indexed in Google since November 2008. The percentage of sales resulting from organic search reached the highest level seen since the company began tracking this metric.

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Natural Eye Care Link Removal

Objective: Implement an organic SEO program with a focus on recovery from a manual link penalty.

Results: Once we completed takedown requests necessary from work completed by clients prior agency, we prepared a disavow file and were able to report that over 60% of the toxic links we identified had been removed. After these link removals, traffic to the site more than doubled, as did the number of sessions and users brought to the site organically.

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