So another day has come and gone and now it’s the end of SMX Advanced. It’s okay to be sad that it’s over, it was a great event, but don’t dwell on it for too long. More industry events are just around the corner! A lot of great information was shared and the slideshares that were posted are just as valuable. I hope you find these tweets and content as informative as I did:
What do you need to do to create quality #content recognized by both humans and #machines? Ask a #contentmarketer #smx #21c
— Michelle Tackabery (@mktackabery) June 12, 2014
Word of the day: infobesity. "We are drowning in #analytics data." @ferasa #smx #21B
— Jeannine Scopp (@J9Scopp) June 12, 2014
#Google uses data to tell us that mobile matters. If the experience is lacking, your customers won't convert #smx pic.twitter.com/sreED24zk3
— Brandon Kenig (@BrandonKenig) June 12, 2014
52% of consumers are less likely to engage with a site if its not mobile optimized! Prioritize Mobile if not already #smx #learnwithGoogle
— Courtney Demko (@courtdemko) June 12, 2014
Be search friendly to everyone, not just Googlebot via @maileohye #SMX #21A
— Chipper Nicodemus (@chipnicodemus) June 12, 2014
avoid mixed signals to search engines. 301 ur http to https. dont serve both. duplicate content! #smx @maileohye
— Samantha Goettel (@SamGSama) June 12, 2014
"Whenever you are creating content think about how you can be a resource" via @brentcsutoras #SMX #21C
— Greg Underhill (@greg_underhill) June 12, 2014
#smx #21A first 200kb will be shown line by line in GWT's fetch and rendering tool
— Li Ma (@lima8338) June 12, 2014
Most #marketers discredit the value of the influencer. Become a resource w #content and you become a part of that cycle. #smx
— Michelle Tackabery (@mktackabery) June 12, 2014
Ajax improves navigation, pagination and speed. This increases pages p/visit, reduces bounces, increases social, buzz & links. #SMX
— Gillian Meier (@GillianMeier) June 12, 2014
Google keyword suggest on steroids: http://t.co/KdEf1ZOHDX #smx #21c
— Mark Traphagen (@marktraphagen) June 12, 2014
"Long tail searches are like hitting singles". Find a way to rank for question-based KWs. Love the baseball reference from @ArnieK #smx #21c
— Kurt Krejny (@KurtKrejny) June 12, 2014
If you are creating content for B2B then go and check out LinkedIn groups & Quora for content ideas, #smx
— Daniel Bianchini (@danielbianchini) June 12, 2014
Every 301 adds .5 seconds on a mobile device #smx #21A
— Chipper Nicodemus (@chipnicodemus) June 12, 2014
Distraction and over-population of CTA's hurts your conversion rates, leads and sales. #21b #smx @chrisgoward
— Forthea Interactive (@Forthea) June 12, 2014
93% of all consumers use search prior to making a purchase #smx via @ArnieK
— Dan Patterson (@dan_patterson) June 12, 2014
Break up those paragraphs for easy reading. People skim content so make it easy for them. #smx
— Daniel Bianchini (@danielbianchini) June 12, 2014
"The problem is best practices suck." @chrisgoward #smx
— Scott Ensign (@scottensign) June 12, 2014
SEOs are here to make Bing and Google crawlers life more easy. Help them crawl our sites easily. #SMX @Billhunt
— Samantha Goettel (@SamGSama) June 12, 2014
Your images should summarize concepts, break up text and provide something to share in social. @brentcsutoras #smx #21c
— Blue Compass (@BlueCompass) June 12, 2014
Indexability. Relevance. Authority. Clickabilty. @billhunt #smx << So simple it's advanced SEO
— Thomas Ballantyne (@Thos003) June 12, 2014
I'm reminded by @billhunt that the SEO process starts with Indexation and Crawlability #smx #21A
— Chris Vella (@ChrisVella) June 12, 2014
SEO’s – Frame conversations to big ego’d execs by saying “Here’s how I’m going to make you look smart.” – @coryhaldeman #SMX #22A
— Michael Petrelli (@michaelpetrelli) June 12, 2014
Authenticity is key to successful content marketing. @daverothsays #smx #22C
— Siwen Zhang (@siwen_zhang) June 12, 2014
Segment your remarketing lists against geo, browser, device, OS, historical behaviors, referral source@bennyblum #22b #smx
— Toby Danylchuk (@toby39) June 12, 2014
"@RickGalan: Your content should be like a movie release – be everywhere. @chrisbennett #smx"
— Dave Cain (@DaveCainSEO) June 12, 2014
"Maybe you should just stop spamming." – @gregboser #SMX Words we can all live by, right? cc: @MattCutts
— Kerry Dean (@kerrydean) June 12, 2014
"I don't believe that all manual penalties show up in GWT." –@GregBoser
"I don't either." –@sugarrae #smx
— Chris Vella (@ChrisVella) June 12, 2014
Google used to rank already popular websites, but @ some point popularity became dependent on ranking in Google. Are they going back? #smx
— Scott Clark (@scottclark) June 12, 2014
Beat the expected CTR from Google and they will reward you with an improved quality score #smx #23B @larrykim #wordstream
— Russ Mensik (@randsmensik) June 12, 2014
1. use detailed call analytics to influence ad spend. 2. know which campaigns/keywords drive new customers. #smx #23C
— Marchex (@Marchex) June 12, 2014
Social is a good corroborating signal of quality content. @gregboser #smx
— Jess G. Segraves (@jgambacurta) June 12, 2014
SEO Tests? IMO the best SEO test is paying attention to when other sites fail. #SMX
— Kerry Dean (@kerrydean) June 12, 2014
If your site has been manually hit by Panda & you dump the URL & copy content to new domain. #Google will find that too & hit it. #SMX
— Gillian Meier (@GillianMeier) June 12, 2014
Now that everyone has diavowed links Google has a whole database of all these crappy sites. The next Penguin update will be devastating #SMX
— Samantha Goettel (@SamGSama) June 12, 2014
"@mattcutts: One weird, simple, concrete trick to boost your mobile conversions: https://t.co/5g4YAL5FdY Users love it! #smx"
— Stefanie Wirth (@stefanie_wirth) June 12, 2014
@purnavirji says be available to media like desperate friend in high school who wants to do anything to help #SMX pic.twitter.com/ykETulIJVI
— Austin Faux (@AustinSFaux) June 12, 2014
Your content should be like a movie release – be everywhere. @chrisbennett #smx
— Rick Galan (@RickGalan) June 12, 2014
Spice your content up with animated images. But don't do it in a cheesy way. @chrisbennett #smx #22C
— Siwen Zhang (@siwen_zhang) June 12, 2014
Good data digging tips to help SEOs overcome keyword not provided by @jeffalytics #smx
— Jenny Kloeber (@jaykloe) June 12, 2014
Custom metrics/data dimension widening are great ways to put Google's processing power to work on the data you care about. @jeffalytics #smx
— Forthea Interactive (@Forthea) June 12, 2014
check out a free spreadsheet to help figure out SEO ROI:http://t.co/qZ8bD79XKv@jeffalytics #smx
— Greg Gifford (@GregGifford) June 12, 2014
Prove SEO business value by reporting on net profit, true ROI, and lifetime value of customer says @jeffalytics #smx
— Jenny Kloeber (@jaykloe) June 12, 2014
The data is important but people want the story from the data, not the data itself. #smx #22a @kerrydean
— Forthea Interactive (@Forthea) June 12, 2014
If you want to download my presentation from #SMXadvanced on Not Provided Analytics, it is available here: http://t.co/RPQMsqm0JG #smx
— Jeff Sauer (@jeffsauer) June 12, 2014
When contacting the media, start with the local papers. #smx
— Daniel Bianchini (@danielbianchini) June 12, 2014
"Buzzfeed created content that appeals to every type of social share, even people who hate their content will share" –@kerrydean #smx #22A
— Chris Vella (@ChrisVella) June 12, 2014
[BOOM!] Executing a Flawless Content Strategy by @chrisbennett #SMX http://t.co/Exz8uWrvAb
— Vince Blackham (@vinceblackham) June 12, 2014
Recency matters in retargeting. Review your cookie windows and tweak the duration to improve performance #smx #22B
— Russ Mensik (@randsmensik) June 12, 2014
"Demographic data is the final frontier of data that you haven't had access to. Take that data and pump it into paid" –@jeffalytics #smx
— Chris Vella (@ChrisVella) June 12, 2014
Thanks for taking time to read what we found. If you saw any recaps or other information shared that isn’t present here feel free to drop us a line and we’ll include it or simply place it in the comments below.