April 2013 Archives

PPC To Strengthen and Support Social Media

Pay-per-click (PPC) and social media are very diverse digital marketing approaches.  While pay-per-click (PPC) is based on immediate calls-to-action via push marketing, social media is based on brand awareness via pull marketing. Read More

Using PPC Data to Your SEO Advantage

A well thought out SEO strategy is contingent on exhausting all outlets of knowledge in the initial phases of the organic search effort. This means mining through competitor data points to assess... Read More