Search engine optimization (SEO) strategy can be what sinks or floats the “ship” of a modern web-based business. SEO is at the heart of what allows a brand to thrive in an age that places such great importance on the web. The SEO consulting services you choose can make all the difference in your company’s success. Choosing between an individual contractor and an established agency can be difficult, especially if both appear to have attractive benefits. Here’s a look at some of the greatest differences you’ll find between the two. The Differences Between an SEO Consultant and SEO Agency The first step in making your choice is recognizing what makes an agency, an agency. SEO agencies use colla…Read entire entry »

Google Keyword Planner is an invaluable tool for business owners and website managers. It takes the mystery out of keyword research and makes search engine optimization (SEO) easier. In just a few easy steps, the Planner will give you new keywords and search volume data based on your inputs. You may then use these data-backed keywords in your content to increase site traffic and website ranking. To use the Google Keyword Planer to its fullest potential, use these six tips. Enter the Right Information After you open the Google Keyword Planner using your Adwords account, you’ll come to a page that allows you to input information about your product or service, landing page, audience targeting, and more. The most important element on this page is th…Read entire entry »

While the search industry is always changing there’s one thing that hasn’t changed. The reliance on tools to help get the job done. While there are a plethora of options out there, there are a few that almost any digital marketer will use a few times a week. The most commonly used here at Vizion Interactive are: Ahrefs SEM rush Moz (SEOmoz) Screaming Frog I thought it would be interesting to take a look at what these tools offered 5 years ago compared to what they offer today. After all, if the industry has changed shouldn’t the tools we use as well? Ahrefs: When Ahrefs first rolled out it was hailed as the end all be all link research tool. It had (and still has) a more update link index. While they did offer a few other tools their main go to was link analysis. The lab section held a few other tools for link and keyword research but not a great deal more than that. …Read entire entry »

When it comes to search engine optimization, 80+% of it is working for better positions in Google.  Now Google loves to refine their algorithm and cause us all to do what is affectionally called ‘the Google dance’. Since 2000, Google has made many changes to the way it not only processes the billions of sites on the web, but also how it reviews the interconnectivity of sites on the web and presents these details to searchers.  This leads to new opportunities for everyone, typically due to the fluctuations that this causes for website owners and the shifts in exposure these cause. However, Google typically only provides hints of what each algorithm update includes and what factors it shifts priority of and lately, they are getting even more obfuscated with the slight openness they have shown in the past as perfectly illustrated by this tweet from Gary Illyes during a Twitter exchange between Barry Schwartz and him: …Read entire entry »

When people think of what a digital marketer does, they likely imagine someone behind a computer screen tweeting and updating Facebook posts, but there’s a lot more to this career than that. Beyond simply having a social media presence, digital marketers must have an intimate knowledge of consumer habits – they must understand what drives the behaviors and motivations of their target audiences. Using data, they must synthesize analytics and communicate with customers. Digital marketers are chasing moving targets all the time because they must drive campaigns while measuring the impact of all those moving parts of the campaign – all while managers are asking for updates. They must analyze real-time data of consumer behaviors, and tell what’s working and what’s not and offer ways to transition to bet…Read entire entry »

Google released Remarketing Lists for Search Ads (RLSA) in June of 2013, along with subsequent updates. While Search professionals agree RLSAs are viable tools, developing a strategy for their use is a MUST to be effective. It is also important to know what they are designed to do and where they fit in with your marketing plan. What are RSLAs? RSLAs are used to show ads to returning consumers who are familiar with the brand. They may have made a purchase, which makes them a customer, but it is possible they did not. The idea is to reach out to keep focus on your products or services. The objective is to get them to buy or repeat a purchase. What is the Process? In order to take advantage of RLSAs, a snippet of code is added to the website and/or mobile app. Next, remarketing lists are defined. Finally, a remarketin…Read entire entry »

When it comes to SEO and websites in general, there are a million and one tools that everyone says should be a “must-use”, especially those companies that build said tools.  Some tools cost ridiculous amounts of money and just generate “pretty looking” reports and dashboards while others just regurgitate data from another source into a different layout that is “executive friendly” or more “presentation ready”.  That is one thing I really like about working here at Vizion Interactive. We, as an independent agency, are constantly testing, exploring and re-testing various tools across our organization.  Given we all have robust experience (minimum of 7+ years), often with slightly different concentrations, we also get a diverse view of any tools we use from our internal reviews. …Read entire entry »

In a world saturated with technology, it often seems impossible to separate ourselves from digital touchpoints in our daily lives. When you should be spending time with your spouse, you are surfing Facebook on your tablet. You should be enjoying dinner with your children and find yourself continuing to pick up your phone. Instead of hanging out with a friend, you sit asking Alexa to tell you another joke. Notice in these examples that not once did I mention someone sitting on the couch, at the dinner table, etc. engaging with their desktop computer. While we may make resolutions to break away from portable devices in our daily lives, how can we harness this in our professional lives? Ultimately, what is mobile traffic worth to your company’s bottom line? Mobile-Bound For those o…Read entire entry »

When some business owners think of analytics, they cringe. They think of analytics as the tools that penalize their websites if the content is not good or if keywords don’t generate traffic. Thus, business owners associate analytics with lack of clients and revenue. However, analytics do not deserve this negative reputation. Business owners can glean many positive opportunities from analytics. With the onset of 2017 comes more technological change, an increase in existing opportunities, and brand new opportunities. How Analytics Work Every analytics tool is different, but many have some of the same features. Google Analytics is a popular choice. Google Analytics is made up of three parts – JavaScript coding, a data collection service, and a processing engine. The JavaScript code goes on each pag…Read entire entry »

The term “programmatic” is becoming as widely used as gluten, and this buzzword is as easily misunderstood. It is being applied to numerous industries that are fearful the word automation might be seen in a less-than-favorable light. Simply put, though, that is exactly what it is. The actual meaning of the word is only part of the equation. It is important to fully understand the term and to realize its benefits for media buying. Programmatic media buying entails purchasing advertising without human negotiation. The entire process is handled by machines. With Programmatic media buying, the machines learn the best approach and targeting that drive conversions and deliver the impressions most likely to increase your ROI. That explains it in a nutshell, but to go deeper, let’s look at the be…Read entire entry »