As a business owner in 2017, know that your website speed can be a killer. Countless studies have proven the importance of download speed to overall user experience and satisfaction. One Kissmetrics report found that 40% of shoppers will abandon a website that takes more than three seconds to load. You could lose almost half of your potential customers with below average download speeds. Luckily, there is a tool that can help you analyze your speeds and make improvements – Google PageSpeed Insights. About the PageSpeed Insight Tool from Google PageSpeed Insights analyzes websites based on URLs …Read entire entry »

Defining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of the picture. Most users take the Ads Manager information provided at face value – they never deconstruct it to understand what worked and what didn’t. If you place too much emphasis on one metric, your campaign will underperform. To truly measure success, take in the entire picture. Read on for tips to help make your next campaign a success. Focus on Actions Measure success by actions taken. Website conversions, clicks, likes, downloads, and more demonstrate engagement with your audience. Great cost per thousand views or high numbers of eyes on your ad won’t matter if your target audience isn’t …Read entire entry »

When it comes to creating engaging content that people want to read, it is your responsibility to do the legwork. If you can create content with a formula, it will quickly become stale. But you can choose to write great content that readers will consume faster than you can produce it. Writing original, engaging content reaps its own rewards, in higher SEO rankings, increased site traffic, and more opportunities to continue creating content. Read on to discover 5 steps that can help you create the content your readers want to read and keep them coming back. 1.Know Your Audience Before you start, have a target audience in mind. Understand their interests, backgrounds, and needs. Learn what makes them tick or engages …Read entire entry »

Local Listing Management is more important now than ever, whether you have one or two or over a thousand locations. It is vital to make sure your information shows up accurately to ensure your potential clients are getting the right information and, more importantly, finding you. Below are the ABCs of local listing management. A – Amenities. If you haven’t seen these in your Google My Business dashboard, you should go check it now. This selection allows you to tell users what your location offers, such as restrooms, wheelchair accessibility, and more. B – Business name. Pretty obvious, right? But this is important. The business name is one of the first things users are going to see when looking at the local results, so this needs to be accurate and spelled correctly. C – Categories. These let the search engines know what your listing is about and what keywords to associate it with. It’s important to know which categories fit best with your listing and what time of th…Read entire entry »

Search engine optimization (SEO) strategy can be what sinks or floats the “ship” of a modern web-based business. SEO is at the heart of what allows a brand to thrive in an age that places such great importance on the web. The SEO consulting services you choose can make all the difference in your company’s success. Choosing between an individual contractor and an established agency can be difficult, especially if both appear to have attractive benefits. Here’s a look at some of the greatest differences you’ll find between the two. The Differences Between an SEO Consultant and SEO Agency The first step in making your choice is recognizing what makes an agency, an agency. SEO agencies use colla…Read entire entry »

Google Keyword Planner is an invaluable tool for business owners and website managers. It takes the mystery out of keyword research and makes search engine optimization (SEO) easier. In just a few easy steps, the Planner will give you new keywords and search volume data based on your inputs. You may then use these data-backed keywords in your content to increase site traffic and website ranking. To use the Google Keyword Planer to its fullest potential, use these six tips. Enter the Right Information After you open the Google Keyword Planner using your Adwords account, you’ll come to a page that allows you to input information about your product or service, landing page, audience targeting, and more. The most important element on this page is th…Read entire entry »

While the search industry is always changing there’s one thing that hasn’t changed. The reliance on tools to help get the job done. While there are a plethora of options out there, there are a few that almost any digital marketer will use a few times a week. The most commonly used here at Vizion Interactive are: Ahrefs SEM rush Moz (SEOmoz) Screaming Frog I thought it would be interesting to take a look at what these tools offered 5 years ago compared to what they offer today. After all, if the industry has changed shouldn’t the tools we use as well? Ahrefs: When Ahrefs first rolled out it was hailed as the end all be all link research tool. It had (and still has) a more update link index. While they did offer a few other tools their main go to was link analysis. The lab section held a few other tools for link and keyword research but not a great deal more than that. …Read entire entry »

When it comes to search engine optimization, 80+% of it is working for better positions in Google.  Now Google loves to refine their algorithm and cause us all to do what is affectionally called ‘the Google dance’. Since 2000, Google has made many changes to the way it not only processes the billions of sites on the web, but also how it reviews the interconnectivity of sites on the web and presents these details to searchers.  This leads to new opportunities for everyone, typically due to the fluctuations that this causes for website owners and the shifts in exposure these cause. However, Google typically only provides hints of what each algorithm update includes and what factors it shifts priority of and lately, they are getting even more obfuscated with the slight openness they have shown in the past as perfectly illustrated by this tweet from Gary Illyes during a Twitter exchange between Barry Schwartz and him: …Read entire entry »

When people think of what a digital marketer does, they likely imagine someone behind a computer screen tweeting and updating Facebook posts, but there’s a lot more to this career than that. Beyond simply having a social media presence, digital marketers must have an intimate knowledge of consumer habits – they must understand what drives the behaviors and motivations of their target audiences. Using data, they must synthesize analytics and communicate with customers. Digital marketers are chasing moving targets all the time because they must drive campaigns while measuring the impact of all those moving parts of the campaign – all while managers are asking for updates. They must analyze real-time data of consumer behaviors, and tell what’s working and what’s not and offer ways to transition to bet…Read entire entry »

Google released Remarketing Lists for Search Ads (RLSA) in June of 2013, along with subsequent updates. While Search professionals agree RLSAs are viable tools, developing a strategy for their use is a MUST to be effective. It is also important to know what they are designed to do and where they fit in with your marketing plan. What are RSLAs? RSLAs are used to show ads to returning consumers who are familiar with the brand. They may have made a purchase, which makes them a customer, but it is possible they did not. The idea is to reach out to keep focus on your products or services. The objective is to get them to buy or repeat a purchase. What is the Process? In order to take advantage of RLSAs, a snippet of code is added to the website and/or mobile app. Next, remarketing lists are defined. Finally, a remarketin…Read entire entry »