In a web-enabled world, we always seem to be moving faster, working harder, and getting more done.  This is because technology has allowed us to communicate faster, respond to things faster, find answers more quickly, screw up faster and then identify and fix those screw ups more quickly.  If you work with anyone over 60, ask them about the golden years when you would write a memo and it would take days to get delivered.  A meeting was something worked out by secretaries and an impromptu meeting could only happen if everyone happened to be in the office at the time, and even then, it took someone physically running around to find everyone who should attend the meeting, not just a barrage of emails and digital meeting invites appearing on your phone.  No “calling it in” while you’re returning from your coffee run or dropping the kids off at school.  This is exactly what our technologies allow for.  And, that means that when something comes up that we need to address around o…Read entire entry »

Search engine optimization (SEO) is one of the most important aspects of doing business today. As such, it deserves attention from experienced SEO professionals. Trusting your brainchild with just any SEO consultant can be a big mistake. You worked hard to create your brand – don’t let a rookie or inexperienced mid-level consultant make poor decisions. Your consultant should build your progress, not obstruct it. Learn how to tell expert professional SEO consultants apart from the novices, for the benefit of your business. Why Hire Professional SEO Consultants? If you’re a new startup or modest small business, it can be tempting to hire cheaper, less experienced SEO consultants. If this is all that yo…Read entire entry »

The campaign creation is done. You’ve completed all the steps, including keywords and advertising text. You’ve configured your pay-per-click account, activated your campaign, and sat back to enjoy the profits. Nothing happens. There are no clicks, no engagement, and especially no profit. You never see your ad. What happened? There are many reasons that lead to failed AdWords campaigns, including simple mistakes in your account, a poorly planned schedule, budgetary limitations, and more. Read on to learn the top reasons why Google advert campaigns fail, so your next campaign will be a success. Incorrect Billing Deta…Read entire entry »

Happy New Year from Vizion Interactive! As we dive into 2018, we were excited to chat with our team and also some of our favorite digital marketing pros from Dallas Digital Summit this past December, about what's coming up for them this year. Check out their predictions, strategies, and exciting new projects they're working on for 2018 below. Let us know what's in store for your New Year in the comments! "I would say that 2018 is going to be a challenge for Google, as much as it might be for SEOs. For SEOs, we should focus on getting better at information architecture, taxonomy, and content (those things that we can directly control). We should also focus on the user experience and conversion rate within the websites, to – again – focus on things more in our direct c…Read entire entry »

In my lifetime, I have been blessed by having developed friends of all shapes and sizes. I have Jewish friends, Christian friends, Muslim friends, agnostic friends and atheist friends. Truly, having a diverse set of friends has enriched my belief system and, I think, made me a better – more compassionate – person. Growing up in Texas, I was fortunate enough to develop a very close bond with my best friend and his family, who happen to be from India. Now, I live in Kansas in a very nice suburban area, but the friendships that I’ve developed living here do not reflect as much diversity as I had come to know from living in the Dallas-Fort Worth area and Los Angeles or my travels. In February of this year, I was shocked to learn a …Read entire entry »

Vizion had the pleasure of speaking with Melanie Deziel at this year's Dallas Digital Summit. Melanie is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Check out our interview with Melanie below, as she gives us some key takeaways from her session: "Think Like a Journalist: Tips for Improving Your Content Marketing" and shares some exciting upcoming news for 2018! …Read entire entry »

Vizion had the pleasure of speaking with Robert Bochnack at this year's Dallas Digital Summit. Robert is the Director of Social Media for the Harvard Business School's Office of External Relations. He focuses on alumni interactions via Twitter, Facebook, and Instagram. Check out our interview with Robert below, as he gives us some key takeaways from his session: "Social Media Matters: Developing and Sustaining Social Media Engagement," and shares his upcoming strategies for 2018! Check out more interviews with the DDS 2017 digital marketing pros, on our blog: …Read entire entry »

Vizion had the pleasure of speaking with Keynote Speaker Jay Baer at this year's Dallas Digital Summit. Jay is a New York Times best-selling author of five books, President of Convince and Convert, and is also the host of the acclaimed Social Pros podcast. Check out our interview with Jay below, as he discusses Talk Triggers and gives us some key takeaways from his keynote, plus his upcoming plans for 2018! Check out more interviews with the DDS 2017 digital marketing pros, on our blog: …Read entire entry »

Vizion had the pleasure of speaking with Keynote Speaker Morgan Spurlock at this year's Dallas Digital Summit. Morgan is best known for his critically-acclaimed hit documentary "Super Size Me". Morgan Spurlock is a prolific, Oscar and Emmy-nominated film and television documentarian and campus speaker. Check out our interview with Morgan below, as he gives us some key takeaways from his keynote, plus his upcoming exciting news for 2018! Check out more interviews with the DDS 2017 digital marketing pros, on our blog: Jay Baer | New Yor…Read entire entry »

Vizion had the pleasure of speaking with Thom Craver at this year's Dallas Digital Summit. Thom is the Senior SEO Analyst for CBS News.  From technical issues to measuring outcomes, Thom has a unique view of modern digital marketing. Check out our interview with Thom below, as he gives us some key takeaways from his session: "Measuring the Moment: Pro Tips for Monitoring User Behavior" and shares his digital marketing predictions for 2018! Check out more interviews with the DDS 2017 digital marketing pros, on our blog: Morgan …Read entire entry »