Digital Marketing Strategist
Shanti is a 20+ year veteran of the eCommerce marketing and technology industry, with vast experience in the retail sector. Shanti, with his broad experiences across all SEM marketing channels and his profound understanding of technical site architecture has been in the trenches throughout the evolution of the current eCommerce marketing landscape. Shanti has worked with organizations of all sizes from start-up to fortune 100 brands and continues to be a fixture in the SEO and SEM fields. Shanti’s passions lie in figuring out how search, both SEO and paid search, work in balance with an organizations other marketing channels for maximum growth. Those channels can include comparison shopping engines, display, retargeting/remarketing, social media (both the conversation and the advertising), affiliates, email and others.