Search Engine Optimization (SEO)

More people use organic , unpaid search results to locate information, products, and services on the Internet than any other means.

Search Engine Optimization (SEO) has evolved into a mature form of marketing, over the years. In its infancy, search engine optimization was simply a process of writing title tags for pages, stuffing keywords in meta tags and on-page and exchanging links with others.

Today’s search engine optimization efforts are much more compelling and far more encompassing. With the advent of Universal Search, any digital asset, on your site or otherwise, is an opportunity to present your company to the search engines. Shopping Feeds/Results. Local / Map / Places results. Blogs. Videos. Images.News. Each of these represent new and exciting ways to extend your presence in the search engines.

Standard SEO begins with the proper structure of your website.  A search engine friendly site is first and foremost easily navigated by both users and search engine spiders, and based on an information architecture that is well thought out for users (first) and search engines. Our design experts can align your pages into searchable themes and subsections which the search engines will be able to easily navigate.

Vizion will also help you manage your site’s HTML code to generate optimized URLs and W3C-compliant source code so that your site can be easily indexed for maximum exposure.  If necessary, your site can even be optimized for Section 508 Compliance, make your site accessible to the site readers operated by the visually impaired.

Vizion Interactive’s search engine optimization process is well researched and keeps all parties (client and Vizion employees) accountable to working towards targeted goals. With our experience in over 500 search engine optimization efforts, we have cultivated a process that is repeatable and scalable yet flexible enough to account for the dynamic nature of our industry.

Every search engine optimization project is completely custom. Why? Because every website, every competitive landscape and, in fact, every keyword (and the “intent” of the search) is unique. That is why you will not find “SEO Packages” available at Vizion Interactive. It is also a reason why we provide an SEO RFP template to assist companies with scoping out their search engine optimization efforts. Perhaps you have internal teams (copywriters / PR / Social / IT) that will be assisting with the search engine optimization effort? Or, perhaps you don’t?  Knowing this is vital in determing the scope (and pricing) of a search engine optimization program.

Common deliverables in Vizion Interactive’s SEO programs include:

• Keyword Research
• Competitive Analysis
• Site Structure Analysis
• Content / Gap Analysis
• Recommendations for Titles/Descriptions/Content Edits/Internal Linking, etc.
• External Link Strategy
• Social Marketing
• “Best in Class” Monthly Reporting

That’s certainly not all-inclusive of what Vizion Interactive will bring to an SEO effort. Not by a long shot.

What we bring, most of all, is integrity and a strong work ethic. We desperately want you to be successful. We care…a lot. We are honest folks, ready to work hard and earn your trust.

For more information on how you can take a step towards growing your business via the search engines, contact Vizion Interactive today.