How We Combined Data, SEO, Paid, and Social for Client Success These days, it is vital to look at all digital channels when planning and executing a campaign for a client. For me, this has been a fun journey—I have had to set my SEO tendencies aside to look at data in a fresh way, and then figure out how to turn that information into effective results for my clients. It has not always been easy, but neither is true love, right? So here is how we started with a large dataset and, in the words of the immortal Nina Simone, turned it into “something wonderful.” But before I start gushing . . . What Matters to an …Read entire entry »

My son’s first year in school is going pretty well, and because it’s time for me to do another post here at Vizion, I thought I’d follow my post about the ABCs of SEO with the ABCs of social media. Oh, and for the curious, my son does know his ABCs. A is for automation. While too much automation can be a bad thing, when your schedule gets too hectic it can be easy for forget to post and promote content. Setting your social feeds to post your blog content automatically can help cut back on the time you have to spend making sure your posts are being shared. Sure, you’ll need to reshare said posts, but it’s one less thing you have to worry…Read entire entry »

So often, marketers and business owners are quick to try to find an immediate solution to their pain points with PPC advertising management, and by-pass asking the questions necessary, or otherwise collecting the data necessary, to understand “scope” of an effort. Without this exercise, you’re left wondering “what goes into the effort”? Who does what? What are our goals, and are they realistic? What are channel opportunities (and which channels do I feel I’ve maximized or perhaps am under-utilizing”?) For this reason, we – at Vizion Interactive – have developed an RFP template for marketers and business owners to download and use freely, as they shop agencies for management of their efforts. Cert…Read entire entry »

As you can tell by my featured image, I have an instilled ideology for overtaking the competition and “standing on top”. A new year is upon us and with that a chance to take hold of the spirit of resolution. Your digital marketing strategy is a ripe place to take your renewed, energetic attitude and create a plan to overtake the competition in the New Year. If you have been wondering why the competition is somehow building a stronger brand, it is likely because they have likely better embraced the omni-channel approach to digital marketing. So, take your marketing channel blinders off and lets dig into several channels and how we can even the playing field if not overtake the competition! Organic Search/Content Marketing…Read entire entry »

SEO Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015 http://searchenginewatch.com/sew/how-to/2385938/why-a-mobile-friendly-website-is-essential-to-a-successful-seo-strategy-in-2015 It has become increasingly obvious that Google is placing a great deal of importance on mobile usability. If your organization is still resistant about having a mobile friendly website but you still want to perform well in Google, then now is the time to create a mobile friendly website. This article provides 3 reasons why your organization needs to have a mobile presence in 2015. 2015 Planning: What Does Your SEO Strategy Look Like Next Year? http://se…Read entire entry »

While we did get a late start this past month we did have some fun with the contest it’s time to officially wrap things up. If you didn’t get a chance to read the posts here they are: http://www.vizioninteractive.com/blog/name-stache/ http://www.vizioninteractive.com/blog/name-stache-round-two/ http://www.vizioninteractive.com/blog/name-stache-round-three/ http://www.vizioninteractive.com/blog/name-stache-round-four/ And if you don’t know who they are here are the full photos with names: Stache 1: …Read entire entry »

Some people “get it”. Most people don’t. How much should an SEO effort cost, and what all goes into an effort, after all? When a prospect reaches out to me for the first time, and they’re contemplating getting into SEO for the first time, I make it a point to not be stingy with my time. I want to help educate, so that they can make an educated decision on what they should be doing with SEO (if anything) based on their unique circumstances. (more…)…Read entire entry »

Movember continues! And if my wife is thankful for one thing it’s that it’s almost over. There’s nothing like having to explain why the sudden surge of facial hair to family members when carving the turkey. Not to mention the family photos will come with an explanation. But if anything it helps spread the word about Movember and men’s health awareness. Below is our fourth mustache to take a guess at. If you want to go and guess at the first three here they are: (more…)…Read entire entry »