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Home: Vizion Blog

The Vizion Search Engine Optimization Blog

Mark Jackson Vizion’s Internet Marketing Link Roundup [9/19/14]

The Latest Vizion Posts Google Sitelinks Search Box: What it Means for You http://www.vizioninteractive.com/blog/google-sitelinks-search-box-means/ 30 Free SEO Tools to Improve Website Performance http://www.vizioninteractive.com/blog/30-free-seo-tools-improve-website-performance/ Branding 5 Key Points To A Great Looking, Converting Home Page http://www.searchenginepeople.com/blog/125-web-design-conversions.html - ixzz3DnKyHBjm So you’re thinking about re-designing your homepage? You want it to look clean and of course function properly, but most importantly you need it to convert users. Here are 5 key details to contemplate when re-designing a sharp looking home page. 4 Things Search Marketers Can Do to Ensure a Happy Holiday http://searchenginewatch.com/article/2367717/4-Things-Search-Marketers-Can-Do-to-Ensure-a-Happy-Holiday Successful holiday programs are all about the customer. You have to cater to the person on the other end of the ... Continue Reading »

Josh McCoy Google Sitelinks Search Box: What it Means for You

In the past we have seen Sitelink Search Boxes for power sites such as Wikipedia, YouTube, etc., but what about for us regular folks? Google announced on Sept. 5th, the ability for your site to feature a search box for deeper site: content on your site. Since then, webmasters are seeing that these search box queries are now delivering users directly into respective site internal search results.  Additional features also include an autocomplete function that provides ideal search result queries akin to your site’s content.   Why is this cool?

    Another entry point to your site from search engines is always a plus. Your
... Continue Reading »
Gary Huhn 30 Free SEO Tools to Improve Website Performance

30 Free SEO Tools to Improve Website Performance   With all the recent and future Google algorithm changes, on-page SEO optimization is becoming more challenging. It’s now more important than ever to have a solid optimized website to run successful PPC, social, PR, and content marketing campaigns. To help your website outperform those of your competitors, I have drawn up a list of 30 free SEO tools that will help you get the most out of your websites.   Technical Tools

    URI Valet
URI Valet displays information about a site, The tool includes W3C validators and provides the option to view all redirects included on a ... Continue Reading »
Mark Jackson Vizion’s Internet Marketing Link Roundup [9/12/14]

The latest Vizion posts: 10 Basic SEO Tips for Local Business Success - http://www.vizioninteractive.com/blog/10-basic-seo-tips-local-business-success/ Branding Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write http://www.searchenginejournal.com/shh-listen-closely-youll-know-customers-want-write/114877/ Learning what your audience wants to hear requires listening to them. Listening will help you write about the topics that will engage readers, build trust, and convert them to customers. This article is designed to help you learn how to effectively listen to your audience so you can plan the creation of powerful content made for their needs Content Marketing WordPress vs. Drupal: How to Choose a CMS for Your Business http://www.searchenginejournal.com/wordpress-vs-drupal-choose-cms-business/114426/ Thinking of migrating to a new content ... Continue Reading »

Joshua Titsworth 10 Basic SEO Tips for Local Business Success

Learning how to establish Google rankings is one of the most important aspects of effective marketing for a small business. Navigating Search Engine Optimization is sometimes overwhelming without the right strategy for success. Fortunately, remembering ten basic guidelines can transform search results and help your business get the exposure essential for a thriving business. 1. Use Local Business Listings While diving in to the complexities of algorithms and rankings is a necessary part of SEO strategy, sometimes the simple steps get neglected in the process. One of the most basic steps toward effective SEO is creating accurate business pages on major search engines. ... Continue Reading »

Mark Jackson Vizion’s Internet Marketing Link Roundup [9/05/14]

Vizion around the web:

Watch Your Step - http://level343.com/2014/09/05/watch-step/

5 Tips For Working From Home - http://www.good.co/blog/2014/09/02/5-tips-for-working-from-home/

Branding

Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write

http://www.searchenginejournal.com/shh-listen-closely-youll-know-customers-want-write/114877/

Boy, Isn’t this the truth? In such a fast paced online marketing environment it a wise move to slow down and listen to your audience to truly understand the type of content that your searching audience wants to see.

SEO

Should You Call Out Your Competition

... Continue Reading »
Mark Jackson Vizion’s Internet Marketing Link Roundup [8/29/14]

The latest Vizion posts: Authorship, Authority and Trust, OH MY! - http://www.vizioninteractive.com/blog/authorship-authority-and-trust-oh-my/  Vizion around the web: 5 Ad Types That Need To Go Away - http://www.isoosi.com/blog/5-ad-types-need-go-away.html Branding The Growing Importance of Online Reviews http://www.searchenginepeople.com/blog/125-online-reviews.html The Growing Importance of Online Reviews: Approximately 90 percent of respondents reported using online reviews to determine whether or not a business is a good one. Furthermore, a whopping 39 percent of respondents reported using online reviews to determine the quality of a business. How You Can Draw People Into Your Content And Get Them To Engage http://www.searchenginepeople.com/blog/125-read-comment-content.html When it comes to content market, the rule of thumb you should always keep in mind is write with personality. ... Continue Reading »

Joshua Titsworth Authorship, Authority and Trust, OH MY!

While Bing and Yahoo are changing the way their SERPs look, Google has decided to join along by removing the use of rel=author. That’s right, no more photos by search results any more. Huge move right? While it’s not big enough to make SEOs scream, “THE SKY IS FALLING!” it is big enough to swivel some heads, cause some face palms and deep heavy sighs in others. Especially those (myself included) that got clients to implement this (recently I might add) only to have it taken away. And for those of us that just did that, we may be like: So ... Continue Reading »

Mark Jackson Vizion’s Internet Marketing Link Roundup [8/22/14]

The latest Vizion posts: Is the interface that Google is testing for local better for the user? - http://www.vizioninteractive.com/blog/interface-google-testing-local-better-user/ Call Tracking – Google’s now in the game - http://www.vizioninteractive.com/blog/call-tracking-googles-now-game/ Your 3 step guide to SEO content analysis - http://www.vizioninteractive.com/blog/3-step-guide-seo-content-analysis/ Vizion around the web: 10-Point Google Analytics Implementation Checkup - http://searchenginewatch.com/article/2359561/10-Point-Google-Analytics-Implementation-Checkup From Josh McCoy Not Everything in Today’s SEO Has to be Organic - http://searchenginewatch.com/article/2358939/Not-Everything-in-Todays-SEO-Has-to-be-Organic From Mark Jackson Link Building Announcing the All-New Beginner’s Guide to Link Building - http://moz.com/blog/beginners-guide-to-link-building Just read it, it’s amazing and it really needed to be updated. SEO  3 Quick Evergreen SEO Tips To Help You Rank - http://www.semrush.com/blog/seo-2/3-quick-evergreen-seo-tips-to-help-you-rank/ Simple, yet powerful advice any site owner should check out. The real ... Continue Reading »

Joshua Titsworth Is the interface that Google is testing for local better for the user?

A few days ago Barry Schwartz at Search Engine Land announced that Google was testing a new local knowledge graph interface. If they roll it live it would replace the current carousal view that people are seeing (below the Kansas City version of what SEL posted):

And while that looks pretty cool you have to wonder how effective it really is. Sure it takes up less space than the view shown on Moz’s Google+ page:

image credit MozThe new view looks more actionable by not letting the user look at the rest of the SERPs. This view is forcing the ... Continue Reading »
Rebecca Weichmann Call Tracking – Google’s now in the Game

For quite some time now, Google has provided call-tracking for Adwords advertisers. However, in the past, this was limited to providing the numbers within the confines of the ad, itself. More recently, Google has introduced an offering that takes this offering to the next level…bringing call tracking TO YOUR WEBSITE. This is not new. There are many providers of such services. In fact, Google has – for as long as I can remember – provided a directory of solution providers which allow for integration with Google Analytics/. and we are often recommending to our clients that they make the relatively small investment in ... Continue Reading »

Josh McCoy Your 3 Step Guide to SEO Content Analysis

One of the most important points of knowledge in an organic search campaign is understanding where the search engine optimization (SEO) value lies within your site. Without a deep dive into the individual areas of a site on a regular basis, a search marketer is left blind in understanding where exactly success is working and where opportunity lies.   The Whole is Greater than the Sum of Its Parts . . . Sort of Aristotle wasn’t an SEO, but he was partially correct in his famous saying. Yes, the whole is what creates your domain authority and, together, all parts will create a ... Continue Reading »

Mark Jackson Internet Marketing Link Roundup [8/15/14]

Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear - Whiteboard Friday “Ever heard of link echos? No, you’ll want to read this.” - Joshua Titsworth 10 awesome Google features you should be using “some pretty good features you might not know about.” - Joshua Titsworth My #1 Local Citations Tip: Do Another Round “Did you do some citation work? Great, check up on them.” - Joshua Titsworth Four reasons you can’t ignore SEO “SEO can get a bad name from time to time but don’t let it get you down.” - Joshua Titsworth 10-Point Google Analytics Implementation Checkup “Your quick guide to whipping your Google ... Continue Reading »

Joshua Titsworth Social Media Wins And Losses Of The Last 12 Months

Social media campaigns always involve a certain level of risk. Great ideas can translate into outstanding victories, but sometimes they miss the target completely. Reviewing the last twelve months of social media campaigns will help other businesses learn from both sides of the coin. The Winners Success isn’t only about the final product; success in a social media campaign is heavily tied to realistic goals and practical ways to reach said goals. By examining some of the best social media initiatives in the past year, each provides a tangible problem with an easy corresponding action. Dove’s Real Beauty Sketches One of the most meaningful ... Continue Reading »

Mark Jackson Internet Marketing Link Roundup [8/8/14]

Competitive Analysis for Panda Using SEMrush

“Great process including a must have tool!” - Josh McCoy

 

I See Content Everywhere - Whiteboard Friday

“Content is King and will be for the foreseeable future. Learn that it is everywhere!” - Josh McCoy  

SEO Industry Tweets Its Reactions To Google's SSL Ranking Boost

“Hear about the latest update? Curious what others are saying? You'll get a good chuckle out of it.” - Joshua Titsworth

 

How To Do A Link Audit For Your Own Company

“Good write up of what a link audit should include and look like.” - Joshua Titsworth

 

21 High Performance Best Practices for Speeding up your Website

“Jey

... Continue Reading »
Mark Jackson Internet Marketing Link Roundup [8/1/14]

Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results

“Still scratching your head about Pigeon? Don’t.” - Joshua Titsworth

How do I tell if my site is at risk of a penalty?

“Ever wondered if your site was a risk for a penalty?  Check out this guide if you have.” - Joshua Titsworth

A 6-Step Guide for Repurposing Content

“Ever looked at your site and thought how can I reuse what I have already written? This piece explains some ways you can.” - Joshua Titsworth

Run Your Established SEO Like PPC & Maximise ROI Long-Term

“Great advice on how to have the right

... Continue Reading »
Joshua Titsworth 3 Types of Outreach Mishaps

Outreach is an important aspect of any business. Whether you use social media, email or reach your audience another way, use outreach moments effectively to promote your image. To have a positive outreach experience for both your business and the consumer, you should avoid the following five mishaps:

    Send it to the right person
Nothing is more humiliating than sending an email to the wrong person. Double check the email address and name used in the email so that it looks like you know what you’re doing.  I suggest using Gmail. Gmail has a function that allows you to “undo” a send. ... Continue Reading »
Gary Huhn 10 Tips for International Email Marketing

International growth is an important aspect of many business’ marketing strategies. Expanding your potential market beyond the borders of your business’s country of origin can be an exciting and fruitful process when done effectively. Here are ten things to remember when approaching international email marketing:

1) While this might be obvious, language plays a central role in translating your business to other countries. Translating content requires more than a literal switch from one language to another, so it is important to work with an attentive local translator who understands differences in phrasing and idioms. Vicks Vaporub experienced the importance

... Continue Reading »
Mark Jackson Internet Marketing Link Roundup [7/25/14]

How to Use Google’s Structured Data Markup Helper

“If you're a novice to schema markup, here is a guide to using Google's structured data helper” – Gary Huhn

5 Fantastic WordPress Plugins to Make Your Site Mobile Responsive

“Do you have a mobile version of your website? Here are 5 WordPress plugins to make your site mobile responsive” – Gary Huhn

How to Ensure Your SEO Strategy Delivers the Right Traffic

“Ensure your SEO strategy delivers the right traffic by providing content your customers care about” – Gary Huhn

How to Optimize Your Content Strategy With Social Listening

“If you understand what your customers are saying, what

... Continue Reading »
Joshua Titsworth Stop with the PageRank

As search engines continue to develop and generate new ways of determining website relevance, the methods used for articulating site performance are becoming more nuanced. This encourages a new approach to search engine optimization that matches the ever changing landscape of the internet.

PageRank is Dead/Dying/Needs to be Gone

Several years ago, PageRank information was updated every few months, but now these updates occur much less frequently. The lack of up-to-date information regarding PageRank reveals that this is no longer a reliable indicator of a site’s performance. At the very least, it cannot be the sole measurement of site performance and should only

... Continue Reading »

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