Drafting an eBook is a great value proposition for your audience – or at least, it can be. Businesses often employ this type of content to provide readers with focused content that delves into whatever issue they are researching. This could be an evaluation of SEO trends in 2015, how to employ a new technique in a business, or explaining a new industry revelation. Simply providing an eBook, though, is not enough. Make sure your eBooks include these three elements to guarantee you get the most out of this content. Empathize With Your Target Audience Understanding your ideal consumer’s pain points is an essential part of the conversion process. Of course, considering these needs when you…Read entire entry »

The world of SEO, SEM, and ROI can make an in-house marketer’s head spin. As these individuals reach out to the world of digital marketing professionals to make their content headaches go away, agencies are presented with the perfect opportunity for new business. However, if prospective clients get a hint of ineffectiveness, dated information, or results that fall short of their expectations, they will take their business elsewhere. Is your digital marketing agency losing ground to these ideas? Conduct a self-audit by asking these questions and make sure you can meet the expectations of a growing client base. What Process Do You Employ to Ensure Your Recommendations Are the Best Thing for Your Brand? How do you discover changes to the industry, and what steps do you have in place to implement new policies? SEO and SEM are …Read entire entry »

One of the main strengths of the Google Display Network is the wealth of targeting options. Advertisers can choose to target site pages or groups of people by: Site or page topic using keyword or topic targeting Specific sites using placement targeting Previous advertiser-site visitors using Remarketing People with specific interests using affinity targeting, in-market targeting and custom affinity audience targeting (Note that up until February 2015, there was an additional targeting option called interest targeting. This option has been retired and Google advises advertisers to switch to affinity or custom affinity instead.) In this article I’ll delve into the newest targeti…Read entire entry »

Have you ever found yourself recommending a particular tool and realize pretty much no one has ever heard of it or has used it as consistently as you have? I totally feel that way about OneTab. OneTab is an extension for Chrome and the simplest way to describe what it does is this: Import a list of URLs into OneTab and the extension will open them all at once Export a list of open tabs from OneTab and paste them into Excel or another document So why do these functions make OneTab so wonderful? I was really tempted to write “Onederful” in reference to the movie …Read entire entry »

Currently Viral – May 21, 2015 We all know reddit attracts introverted geeks and there's nothing like a post that empathizes with the introvert's social plight amid a sea of like-minded socially awkward redditors. The image, originally posted on imgur, encapsulates who we've all felt at different times trying to edge into a conversation at a social event, whether we're introverts or extroverts. The post is currently trending at 539 comments and counting in the /funny/ subreddit. This thread is significant because it's probably the most empathy ever shown in one place in reddit. Ever. And it may never happen again. Identifying with human struggle is an excellent way for a post to go viral. It's part of the key to turning a mere novel into a c…Read entire entry »

Many enterprises rely on Google Analytics to track customers wherever they are. The results allow businesses to optimize their websites and pages, pinpoint opportunities for improvement, and understand where their channels are the most successful. This is an easy way to attribute conversions and online transactions to a specific source or medium, whether it’s an ad campaign, organic search, or any other entry point that led to a consumer’s purchasing decision. Getting started and sorting through the vast amounts of information Google Analytics uncovers, though, can be difficult. Here are three easy-to-use features that will give you everything you need to track the effectiveness of your digital efforts without suffering from data overload.   Channel Reports Analysts rely on Channel Reports to determine the effectiveness of referrals, search engine ranks, and ads based on the medium or channels that brought them to the site. Defaul…Read entire entry »

Currently Viral – May 13th, 2015 Nothing says variety like an orphan attending Harvard, a big spider and a failed “prank”.   TIL an nine year old orphaned child from Rwanda living in a garbage dump told a charity worker “I want to go to school”. He is now 22, and attending Harvard. Everybody loves a feel good story. And this one is simply amazing. This young man lost his parents to the ethnic genocide that took place when he was just nine years old. However this didn’t stop him from pursing what education he could get and moving forward. It’s a really inspirational story. Inspiration is something people can really li…Read entire entry »

Implementing the right strategy to propel your company to those coveted Google positions takes research, initiative, and the right strategy. While there is plenty of noise and trendy ideas dictating what’s considered an effective strategy, there are some steps a business can take to maintain long-lasting SEO success that won’t get washed away with the next algorithm update. Here are some features of a solid strategy to keep in mind. Understand the Current Competitive Landscape  Search engines change the rules of how they rank all the time, and the time it takes for those updates to affect search engine rank can be hard to pinpoint. Even th…Read entire entry »

So yesterday was Cinco de Mayo, in case you hadn’t noticed. And American apparently needed a refresher course on what this Mexican holiday is all about. Thanks to ABC, NBC, and every other major news outlet out there, we never have to wonder again. If you already create a lot of video, it can be tough to score a viral post on a day like Cinco de Mayo—Buzzfeed’s Cinco video has fewer views than the international beer video they posted the same day (471k v. 397k at the time of this article was written, if it can be called an article. Whatever.). …Read entire entry »

Recently, another social site called Ello.co rolled out, and from recent chatter, everyone wants in on it. Ello’s invite-only structure makes it an exclusive platform for individuals and businesses alike. Its “ad-free” ethos has also proven troubling to brands hoping to capitalize on a new marketing opportunity; however, many companies will still likely find meaningful ways to interact with audiences through this network. When it comes to new social networks, what’s the big deal? Should companies join right away, or should they “wait and see” whether such an environment is worth their time and resources? To answer this question, much depends on the goals and approach of each brand.  Opportunities New Social Networks Pose for Businesses Although the media through which users communicate varies by network, the benefits…Read entire entry »