The Vizion Search Engine Optimization Blog
- 2010Aug10New Keyword Targeting Feature – Google AdWords
Many of us know the different styles of targeting that you can implement with your Google AdWords campaign. The options that you have had so far is: broad, exact, phrase and negative. Let’s recap on what these are:
Broad match: Allows your ad to show on similar phrases and relevant variations.
Example: Red ShoesPhrase match: Allows your ad to show for searches that match the exact phrase.
Example: “Red Shoes”Exact match: Allows your ad to show for searches that match the exact phrase exclusively.
Example: [Red Shoes]Negative match: Ensures your ad doesn’t show for any search that includes that term.
Example: -Red ShoesSome of these options will allow more traffic to your ad as others will bring less traffic that is more narrowed down to the specific search.
So, what’s new? It’s called ‘broad match modifyer‘.
You can think of this new match type as being inbetween broad and phrase match. Broad can bring you very general internet traffic whereas phrase is a bit more strict. This is very helpful for you if you are used to using phrase and exact match types in your AdGroups, because this can ‘loosen’ up [...]- 2010Jul22Google’s Social Search and Its Effect on Internet Marketing
Facebook. Twitter. LinkedIn. They’re all huge in the online world. Facebook, the world’s largest social networking site just reached 500,000 million users. Director David Fincher is set to release a movie this October about Facebook’s conception, history and founder. It even cast Justin Timberlake. But how do these social networking sites impact Internet marketing efforts?- 2010Jul16Traffic’s Up…So What!
Many SEO practitioners as well as clients of SEO firms like-mindedly dream of watching organic search referrals climb from month-to-month and from a year-over-year perspective for that matter. While any SEO firm can boast the ability to lift organic traffic to a site, the dream of this success is much like that of my fantasy of a red Ferrari…without an engine.- 2010May20Posting to Your Google Local Listing
For those of you who came across my column last month, Local Search Convertibility at Search Engine Watch, The overarching theme was that local presence is great but it is what you do to promote and convert at a local level which is even more important. Here is something new from Google to help you out in this arena.
- 2010Apr26Monitoring Your Link-Building Provider
No time to build links to your site? Hire a link-building provider and then you don’t even have to think about inbound linking. Wrong, bad link-builders will likely set you back further then where you are now in respect to link-building and your trustworthiness with the search engines.- 2010Apr1Mobile Search – Time to Act
At this point in time, it has been estimated that one out of three search queries from smart phone users are looking for a business local to them. The advantage for the local business is that the user is nearby and that the searcher is looking to take action pretty quick. This frontier of search is still new, as this medium of search is on the rise.
A couple tips to optimize your experience with mobile search…Ensure that your business listings can be found easily on Google.com and on Google Maps (if you are a local advertiser). Simply creating a Business Listing in the Local Business Center helps those potential customers find you with more ease.
To take further advantage of the advances with mobile search, you can display local
extensions within your mobile campaign ads. This is an additional line of text that displays your local business address in your mobile ads for search inquiries’. These searches are either in your local area or are the result of the potential customer searching your area via geo-based keywords. There is also the simple option of including your ‘Click to Call’ phone [...]- 2010Mar25Google Retargeting Feature for Content Advertising in AdWords Announced
Google just rolled out a new program out to all AdWords users today that will allow advertisers to target ads at “users, based on their past interactions with your website.” This new remarketing feature will have great results for advertisers when used properly.
So what exactly does this new retargeting feature do? According to Google:“Let’s say you are an online retailer who sells printers and TVs. You can show TV ads to those people who visited the TV section, and you can cross-sell, up-sell, and promote other relevant products: surround sound systems or DVD players, for example.
Here’s how it works: You add a piece of code (remarketing tag) to pages of your site that correspond to certain categories you want to promote. For example, adding a tag for “TV” on all of the pages where you sell TVs will let you later show relevant TV ads to everyone who visits those pages.”
- 2010Mar1404’s: A Great Way to Lose Site Traffic!
404 errors, dead pages, bad links, whatever you like to call them are a great way to increase your bounce rate, decrease your online revenues and make you look sloppy. This form of conversion suicide can be corrected by monitoring your site well to make sure that you are not contributing to the probability of your site rendering 404 errors or that others on the web are not properly linking to your site.- 2010Feb16Search Engine Optimization: Pushing Google to Display Real-Time Web for Any Keyword
Back in Dec 09, Google announced the integration of the real-time World Wide Web in their organic search results. Google told us that their goal is to strive to bring us “the freshest, most comprehensive and relevant search results over an ever expanding universe of content on the multitude of devices” we “use to access it.” They introduced real-time into the search results like this:
I would equate this move to Google Universal, where they algorithmically add news, images, blog results, music (if it’s related to music), and video into the organic search results. Somehow, algorithmically, the Google search engine adds these features into the organic search results. You have probably noticed that sometimes they show it in the search results (for certain keyword phrases) and Google show do not show the real-time web for other keyword phrases that you search for at Google.com.
As a search engine optimization expert, I have been intrigued by this part of the search engine algorithm. In other words, I have tried to figure out how to literally push Google to display the real-time web (the “Latest results for”) for a certain [...]
- 2010Feb15Search Engine Optimization: Should You Optimize for the LeapFish Search Engine?
I have written about the LeapFish search engine earlier, as you might recall. I am a fan of LeapFish, not only because LeapFish is the fastest search engine, but because I believe LeapFish is one search engine that might really have a chance of making it to the big-time. Further affirming this, LeapFish continues to grow its user base.
LeapFish anticipates that there will be more than 20 million searches in 2010 at their search engine. They have lately reported strong early adopter growth in 2009, and they have reached a 10,000 Alexa rank in one year.
So, if you are optimizing your web site for search engines, using the latest search engine optimization tips and search engine optimization best practices, should you optimize your web site for the LeapFish.com search engine? Let’s consider the facts, first:
– LeapFish reported that at its current growth rate and with its new partnerships, the search engine expects more than 20 million searches to be performed in 2010.
– In 2009, LeapFish made essential advancements and innovations to its growing search engine including; real time search, deeper search results, personal homepages, content sharing features and [...]
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