When people think of a meme it’s usually an image with text overlay. Remember “I Can Has Cheezburger?” That was most users first exposure to memes. Since then it’s expanded to anything that goes viral, that can also be replicated by other users. Think of planking, the cinnamon challenge and even the ice bucket challenge. A meme doesn’t necessarily have to go viral to be effective, but it does need to be relatable, quirky and, of course, relevant to its intended audience. It doesn’t matter what industry you’re involved in, as long as the content is relatable to others and makes sense – then it’s good to go. If you’re going to target a meme that’s readily used by others, make sure you understand how to use it. Thankfully, there’s Knowyourmeme.com that helps explain memes, their origin and even provides a few examples. Memes are God’s gift to the Internet. Okay, not re…Read entire entry »

There is a lot of talk about how video will perform in 2017 and in the coming years. Video has taken enormous strides in the last few years, with dozens of impressive statistics that prove its massive influence on content across virtually every platform. Data shows that including video on a landing page increases conversion rates by about 80%. A whopping 90% of users say that product videos help the decision-making process. These are just two examples of the incredible success of video content for marketing. As companies begin a brand new year, it’s important that they keep up with how video is shaping the future. Live Video Will Become King If there’s one word that defines the Digital Era,…Read entire entry »

One of the largest digital marketing trends for 2017 is voice search. Voice search is a form of digital personal assistance, and many people find it more efficient than text searching. Companies like Microsoft are responding to voice search’s popularity, building more “conversational canvases” for their applications. How Voice Search Works Without realizing it, people alter their search behavior whether they are speaking or typing. When typing, you probably use a short search phrase like “Secretary of Education.” When speaking to an app like Siri or Cortana, though, you most likely say, “Who is the Secretary of Education?” You use natural language instead of forming a “correct” search phrase to get the results you want. Increasing numbers of devices, from laptops to smartphones, are …Read entire entry »

In today’s fast-paced business environment, you’ll most likely run into impatient digital marketers more often than patient ones. In the race to be the best, it can be difficult to take your time with a content marketing strategy or campaign. The most effective digital marketers are those who can meet the pace of a demanding workplace and spend time on the details. Impatient marketers can run themselves into the ground, yet still see poor returns on investment (ROI). Understanding the pitfalls of an impatient marketer can help you avoid becoming one. Poor Time Management Impatient digital marketers don’t prioritize time management. Digital marketers must split their time among projects and campaigns and answer to many people on a team. In the marketing industry, time is money – wasted time ca…Read entire entry »

We have all heard the phrase “Spring cleaning”, but when most of us think about it, we see that closet full of Winter stuff, the man cave or woman cave (apparently now known as “she shed” or “femme den”) that has been getting more and more cluttered as we find new “cool stuff” to put in them.  Who knows, maybe you ended up at a ton of marketing conferences last year and you are inundated with swag piles across a once work/gaming conducive desk area. Like the way this stuff builds up, websites also build up “stuff” over a year and some times that “stuff” results in assets desperately needing to be cleaned up due to potential new page duplication, linking to expired and now redirected links or, maybe the worst-case scenario, old site URLs that were never captured and redirected appropr…Read entire entry »

Part of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating content for use on multiple channels and platforms, and encouraging your target market to spread the word about your brand. Shareable content is crucial in the modern marketing world, so we’ve compiled some tips to help you get your content in front of more people. Make it Useful One of the best ways to demonstrate value to your audience is by providing them with something useful. Whether you create tips and tricks, how-to guides, little-known-but-useful bits of trivia, or something else, make sure your content is useful in some way. People are far more likely to share content if they …Read entire entry »

Pay-per-click (PPC) marketing has boomed in the last decade as more advertisers have discovered the benefits of this unique tool. Rather than a large fee up front, PPC advertisers pay a small fee each time someone clicks their ad. PPC ads on search engines, Facebook, and other popular platforms can move a website to the top of a search results page without having to “earn” the position. It can also give massive returns when done correctly: a brand might pay $3 for a click but make a $300 sale. Google rewards advertisers that come up with PPC landing pages that are relevant and interesting to visitors by charging them less per ad click. This incentive, combined with the potential high returns of PPC marketing, have sparked great creativity and ingenuity in ad content. As brands compete for top advertising spots on th…Read entire entry »

Often the tools we use here at Vizion Interactive come out with new tools and/or new options for looking into things.  Occasionally, the new addition becomes something that stands out and catches the attention of multiple people on our team of experienced Content, SEO and Paid Search experts.  The Content Gap tool under Ahrefs Site Explorer section has emerged as one of those stand-outs.  To provide a little introduction to this, I’ll let the Ahrefs team do that below in this under 3-minute video: That video touches on 3 new tools that were added at the same time and the Content Gap was one of those, but was the biggest stand-out for us.  We began playing with it almost as soon as it was released and figuring out how to best incorporate it into our processes for Content Au…Read entire entry »

There are those times in digital marketing when an analytical review, which shows traffic and conversion spikes, brings bliss that cannot be rivaled by many other means. Working in such a competitive space often makes the wins we find that much better. However, what hurts most of all is when we find that data reporting inefficiencies have painted a picture in our digital data that isn’t quite true. So, many times I have to review an analytics profile with a fine tooth comb because I understand that previous issues with how site traffic and conversions were reported inaccurately in the past can make a quick view show vast improvement that isn’t necessarily true. I’ve found six areas that can wreak havoc on your understanding of digital success. Understanding how to ensure you are looking at the real picture…Read entire entry »

Concern about “fake news” is dominating the mainstream media these days. Since the advent of the internet, savvy online users have learned to be wary of misleading advertisements, scams, and other methods of digital deception that are rampant. I’d like to say most internet users know better than to respond to emails claiming they are the long-lost relative of a recently deceased monarch, they’ve won a contest they never entered and other similar email scams. Unfortunately, most people don’t apply the same measure of caution when it comes to reading so-called trustworthy news outlets, especially when exposed to it on social media. The recent presidential campaign seemed to bring out the worst in both the left-wing and right-wing media outlets, and the conflict has grown to the point th…Read entire entry »