It’s Super Bowl Sunday! The two best teams in the NFL are going head to head to determine who will be the Super Bowl Champions. For the most part everyone knows what’s going on, some know and could careless and well then there’s this crowd: So if the above image describes you perfectly then we’ve got the perfect solution on the off chance you’re stuck at a Super Bowl party and have no idea what’s going on. We’ve taken HTTP Status codes and fit them to football scenarios you may see happen today. Or you could …Read entire entry »

You don’t have much money to work with but need to generate some brand awareness, generate leads, and earn sales. Some companies spend an extraordinary amount on social media marketing for the year, but getting results doesn’t necessarily require a ton of money. In fact, social media marketing offers some of the most economical marketing solutions at the highest rate of return. If your business hasn’t started using social media to meet marketing goals, consider it now. On average, companies spend about $200-$350 on social media marketing per day. Companies on a tight budge…Read entire entry »

Google has, for the most part, finally figured out content spam (Panda) and link spam (Penguin) to a large degree. Google’s algorithm has gotten pretty damn good. But, the algorithm had essentially taken the knowledge of human programmers/engineers and applied this. It still took human intervention to put in place “updates” to account for new spam activity that would, inevitably, take place. Every year, Google has made strides in delivering upon the promise of “better results than anyone else”. Link spam, in particular, was/is a tricky beast. But, they seem to have done pretty well in eliminating many results that polluted the SERPS. I “think” they decided that other f…Read entire entry »

There are a TON of SEO specific tool extensions that exist already. And most of them do the same thing as the others. However, when it comes to working online nothing can make your job easier than plugins/addons for your browser to help speed things along outside of the routine SEO toolbars. I recently came across four extensions that are proving to be quite useful and have functionality that no SEO extensions currently have. Note Anywhere Ever see something you wanted to make a note of online and share it? But you didn’t have the screengrab capability at the moment, or maybe you did but you didn’t want to pick the right color of text or make sure the text was in the right position? Note Anywhere allows you to literally leave a note anywhere on any page: …Read entire entry »

If you want to grow your online presence but aren’t using analytics, it’s time to start. Analytics packages, such as Google Analytics and Adobe Analytics, can work wonders for marketing strategies. They can show who has been at your site, when they were there, how they got there, and where they were located. This information is excellent for the marketing department; it helps them develop a target audience. But how can it help with the content of the site? Content is a huge factor when it comes to a marketing strategy; in other words, content and marketing strategies are interrelated. The content should promote the marketing and vice-…Read entire entry »

In the age of dial-up internet and computers the size of small filing cabinets, slow page loading was commonplace. Who cares if it took a few minutes for you to have access to everything there is to know about pandas? But in the current age, if a panda page loads too slowly, users will just go back and try a different site. There are several reasons why a page may not load quickly. Reasons such as internet speed and computer capability may be unavoidable. But if you notice that pages on your site are loading slowly on different computers or on different internet connections, you may have a redirection problem. Redirections create delays when a page is loading. As the page loa…Read entire entry »

It’s 6 p.m. on a Friday night, and you just realized it’s your wedding anniversary. You didn’t get a card, you didn’t get a present, you didn’t send a text; you completely forgot. But you don’t own up to forgetting. Instead, in a last ditch effort, you grab some flowers and a card on the way home. You scribble in a few short sentences, and you’re off. You then spend the next couple of weeks trying to patch things over with your spouse. Okay, not all of us have been there. But most of us have been in a situation where we have a deadline and rush to finish something. Instead of owning up to the fact that we can’t produce quality work on time, we produce low-grade work just to s…Read entire entry »

Mobile devices offer an unprecedented amount of freedom in the workplace. Some companies advocate a BYOD (bring your own device) policy, and others distribute employee devices to make communication with colleagues, prospects, and clients easier. Once upon a time, mobile devices were primarily used for email and calls in the business world. Occasionally, someone might login to a VPN for work away from the office, but that time is gone. Today, business professionals use mobile devices to check social media, makes posts, and do any number of other activities. Participating in the social online world, however, comes with its own set of security, human…Read entire entry »

Marketing automation sounds nice, and any kind of automation can make life easier when used properly. However, as with most technologically fueled tasks, it may not always live up to the hype. Maintenance, oversight, and glitches may throw a marketing team off balance, creating more work in the long run. Whether you’re looking at streamlining social media or making many processes automated, we’ve got the details you need to make an informed decision for your business. Defining Marketing Automation Marketing automation isn’t one solution, but a collection of …Read entire entry »