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The Vizion Search Engine Optimization Blog

Gary Huhn 10 Tips for International Email Marketing

International growth is an important aspect of many business’ marketing strategies. Expanding your potential market beyond the borders of your business’s country of origin can be an exciting and fruitful process when done effectively. Here are ten things to remember when approaching international email marketing:

1) While this might be obvious, language plays a central role in translating your business to other countries. Translating content requires more than a literal switch from one language to another, so it is important to work with an attentive local translator who understands differences in phrasing and idioms. Vicks Vaporub experienced the importance

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Mark Jackson Internet Marketing Link Roundup [7/25/14]

How to Use Google’s Structured Data Markup Helper

“If you're a novice to schema markup, here is a guide to using Google's structured data helper” – Gary Huhn

5 Fantastic WordPress Plugins to Make Your Site Mobile Responsive

“Do you have a mobile version of your website? Here are 5 WordPress plugins to make your site mobile responsive” – Gary Huhn

How to Ensure Your SEO Strategy Delivers the Right Traffic

“Ensure your SEO strategy delivers the right traffic by providing content your customers care about” – Gary Huhn

How to Optimize Your Content Strategy With Social Listening

“If you understand what your customers are saying, what

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Joshua Titsworth Stop with the PageRank

As search engines continue to develop and generate new ways of determining website relevance, the methods used for articulating site performance are becoming more nuanced. This encourages a new approach to search engine optimization that matches the ever changing landscape of the internet.

PageRank is Dead/Dying/Needs to be Gone

Several years ago, PageRank information was updated every few months, but now these updates occur much less frequently. The lack of up-to-date information regarding PageRank reveals that this is no longer a reliable indicator of a site’s performance. At the very least, it cannot be the sole measurement of site performance and should only

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Mark Jackson Internet Marketing Link Roundup [7/18/14]

6 SEO Myths the Pro Are a Little Tired of Debunking

“Myths are myths, let’s put these to rest okay?” – Joshua Titsworth

Why Do Google Penalties Exist? Spam, Pandas and Penguins!

“Ever wondered why Google penalties exist? Emily gives a quick, simple run down on why they do.” – Joshua Titsworth

Random Little SEO Tips Anyone Can Use

“Quick, simple tips on improving your site no matter how big or small it is.” – Joshua Titsworth  

Study Shows Organic Search is Responsible for 64% of Web Traffic

“Think SEO is dead? Think again.” – Gary Huhn

How to Reduce Your Site’s Bounce Rate

“The best tactic you

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Mark Jackson SEO Request for Proposal RFP

In my push towards helping to create some Standards, demystify search engine optimization and help more and more people get search engine optimization into their marketing budgets, I am offering up a free RFP template for those seeking search engine optimization services.

Certainly, there will be other search engine optimization firms out there who may want to offer some suggestions AND I WELCOME THEM! (add them as a comment to this post, and I will try to include them, as we revise this moving forward).

As with all things "interactive", this document should be a living/breathing thing, constantly evolving to include other

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Mark Jackson Internet Marketing Link Roundup [7/11/14]

Link Building Tips to Amplify Your SEO

“A few simple but powerful ways to amplify your link building efforts.” – Joshua Titsworth

Why Mobile Matters – Now

“Still dragging your feet on mobile? Great read on why you shouldn’t be.” – Joshua Titsworth

Content Alone Can’t Build Links

“Did you build great content to get links? Great, but it’s not enough.” – Joshua Titsworth

An Introductory Guide to Cross Channel Remarketing on Facebook, Twitter, and Google

“An introductory guide to focusing on the different ways you can use online advertising to build your brand and become a top-of-mind choice for your customers.” – Gary Huhn

Learn How to

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Josh McCoy Digital Marketing: Strategies and Tactics for Social and Search Success

While often used synonymously, strategies and tactics are terms that are intricately related but different in scope. It is important to understand how these terms are linked in order to achieve your company’s overall marketing goal. Once your business has a goal, you need a plan for how to achieve that goal. 

Defining a good goal for a digital marketing campaign can be challenging. Of course, the main goal of any business' website is to get the customer to buy the product or to develop a lead that will result in a conversion down the road, but these are certainly not

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Mark Jackson Internet Marketing Link Roundup [7/3/14]

How to Track the Success of Your Email Campaign in Google Analytics

“When launching an e-mail campaign, Google Analytics is an incredibly useful tool to gauge its success and help to pinpoint where it needs to be improved.” – Gary Huhn

Think Your Yelp Profile isn’t Important? Think Again!

“Learn some helpful tips and tricks in creating, managing and optimizing your Yelp profile, and learn how a well-developed Yelp profile can help your business succeed.” – Gary Huhn

Backlink Monitoring Procedures: A Case Study

“If you’ve ever done any link removal and wanted to keep a close eye on what links are coming in to

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Mark Jackson Internet Marketing Link Roundup [6/27/14]

Forget Big Content – Small Content is Critical to Search Success

“Mix up your content with big and small posts for critical search success.” – Gary Huhn

 7 outstanding Content Marketing Tips for Small Businesses

“Content marketing is now a required component of SEO and it works by engaging new and existing audiences, and encouraging sharing. Here are 7 content marketing tips for small businesses.” – Gary Huhn

 Why and How to Maximize Your Content Shareability

“Maximize your content shareability to focus on building awareness for your site so you become known as a leader in your industry. Create connections with influencers and become a

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Mark Jackson Internet Marketing Link Roundup [6/20/14]

6 Ways to Optimize Your “Thank You” Page for Higher Conversions

“The Thank You page is your opportunity to reinforce that a user made the right decision in giving you their contact information. Here are 6 ways to optimize your "Thank You" page for higher conversions.” – Gary Huhn


How to Promote Your Event

“It might seem like a difficult task, but promoting an event is much easier than you might think. Here are some suggestions on how to promote an event.” – Gary Huhn


How to Optimize Your Call to Action so Users Can Commit to Action

“When it comes down to it, CTAs

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Gary Huhn Guide to Using Google Analytics Site Search

Hopefully your website includes internal site search functionality. If so, are you taking advantage of the beneficial data that Google Analytics reports? It’s fairly simple and quick to set up and will provide all sorts of data points and insights as to what users are looking to discover on your website.

The Site Search data can be located under the Behavior tab and provides an understanding of what users are querying using the search capabilities within your website. Considering organic keywords are now listed as “not provided," this data will provide answers as to what users are searching for once they

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Mark Jackson Internet Marketing Link Roundup [6/13/14]

The Hidden Power of Nofollow Links
“Are you so caught up with just getting followed links? Give this a read.” – Joshua Titsworth


What Are the Top 10 SEO Issues Impacting Your Site?

“SEM Rush continues their list of SEO issues sites are still struggling with today.” – Joshua Titsworth


3 Ways to Get Customers Talking about You

“Do you understand what it takes to get your consumers to share information about your business? Here are 3 ways to get customers talking about you.” – Gary Huhn


Multilingual Websites: Benefits and Best Practices

“People prefer to make purchases when browsing the web in their native tongue. Here

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Joshua Titsworth #SMX Advanced Day 2 Via Tweets

So another day has come and gone and now it’s the end of SMX Advanced. It’s okay to be sad that it’s over, it was a great event, but don’t dwell on it for too long. More industry events are just around the corner! A lot of great information was shared and the slideshares that were posted are just as valuable. I hope you find these tweets and content as informative as I did:

Thanks for taking time to read what we found. If you saw any recaps or other information shared that isn't present here feel free to drop us a line

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Joshua Titsworth #SMX Advanced Day 1 Via Tweets

Did you want to go to SMX Advanced this year but couldn’t make it? Are you wishing you could sit at your screen, watch the presentations, and read each tweet as they happen? Well, you’re not alone. Thankfully, the Vizion Interactive team took some time throughout the day to check the #smx tweet stream for good tidbits when we could. At the end of the day, we compiled what we feel were the best 50 tweets from day 1 of SMX Advanced.

So, without further ado, here we go (in no particular order):

Have any tidbits you saw that weren’t mentioned here? Feel free to

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Mark Jackson Internet Marketing Link Roundup [6/6/14]

More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

“Are you guilty of creating the “Ultimate Panda Cocktail?” – Josh McCoy


New: Connect Your Google+ Business Page to Your Google Maps Listing

“Have you connected your Google+ business with your Google+ local listing?” – Josh McCoy


Why No One Comments on Your Blog and What to Do About it

“How do you get people to comment on your blog? What tricks, techniques, and powers of persuasion must you possess? Here are some tips to invite comments on your blog.” – Gary Huhn


Directing Smartphone Users to the Page They Actually Wanted

“Google Webmaster Tools now

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Mark Jackson Internet Marketing Link Roundup [5/30/14]

7 Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve

“Remember all social outlets are not created equal, requiring channel level strategies.”  – Josh McCoy

Take the SEO Expert Quiz and Rule the Internet

“How well can you do?” – Josh McCoy

4 Steps to Maximize Local Search Success

“People expect search ads to be relevant to their context and location. Here are 4 steps to maximize local search success.” – Gary Huhn

How to Be More Creative in Your Online Campaigns

“Creative tips when it comes to crafting your online campaigns.” – Gary Huhn

How to Syndicate Your Blog

“Drive more traffic to

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Mark Jackson Internet Marketing Link Roundup [5/23/14]

Did Your Manual Penalty Disappear? It Probably Expired

“Have you received a manual penalty from Google? Did you know that penalties have an expiration date? Here is a guide on what to do if your penalty expired.” –Gary Huhn


Should You Syndicate Your Blog to Get More Traffic & Leads?

“Are you syndicating your blog to get more traffic and leads? Here is a guide to blog syndication.” –Gary Huhn


The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read

“Ever wondered how to optimize a landing page? Here is the ultimate guide to landing page optimization.” –Gary Huhn


The 7 Most Common SEO Mistakes


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Mark Jackson Internet Marketing Link Roundup [5/16/14]

During Link Cleanup, Don’t Forget Links to Redirected Domain Names

“In the process of cleaning up dirty links? Don’t forget about those that have been redirected.” –Joshua Titsworth


5 Myths About Social Media Marketing

“Think you really know social media? Make sure to check these out to see if you’ve fallen to believing in a myth.” –Joshua Titsworth


Less Is More When Writing for Landing Pages

“Users are looking for concise information that can be instrumental in helping them to complete their task.” –Gary Huhn


 How Youtube Remarketing is Making the World a Better Place

“Remarketing is a good approach for targeting users who visited your

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Josh McCoy Identifying Digital Personas Via Google Analytics

One of the more noticeable paradigm shifts in the last year for Search Marketing is the process of creating personas for your site users. I must say that this move from keyword obsession to writing useful content for targeted user segments is a move in the right direction. However, the questions remain:  how the hell do we cipher through demographic data, what should we determine from this data and what tools will tell us this info? An interesting point is that truly understanding your digital audience will involve focus groups and interviews with customers and internal team members, but a dive

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Gary Huhn Monthly Randomness: Tip to Drive Traffic

Combine Content Marketing with SEO for More Qualified Search Traffic

As marketers, were constantly trying to discover various ways to drive traffic to web sites. So often we see regular content being created that does not contain any SEO optimization.  The content could be a great read, but if users can’t find it and engage with the site, what’s the point of creating it in the first place? On the other side of the spectrum, you could have a well optimized page but poorly-crafted content, so your audience will bounce and won’t interact with your site.

It’s important to blend the two

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