Mobile changes everything! We are in a Mobile First World, and the shift to mobile has happened. Google wants us to know that brands have more moments to connect with consumers than ever before, and to be smart about which moments are the right moments to connect. We want to connect with people during all of the I Want to Know, I Want to Go, I Want to Do, I Want to Buy moments and Google is calling these moments Micro Moments. These are the moments that represent a great opportunity for us to connect with our consumers. To do this, a brand must understand the user intent and context of the searches they are doing. We are very excited to hear about the new things that Google will be rolling out over the next year; these are great opportunities for us to have additional tools that will help our team help our cl…Read entire entry »

Ahrefs is probably one of my favorite tools to use for link building. It provides great data and has some of the freshest information available. I use this tool, as well as some others when auditing clients and their competition. One aspect of the tool, which I’m covering today is the “Link Intersect”. This section of Ahrefs allows you to see the links that a list of sites have in common, that one does not. The results allow you to sort by the Domain Rating (DR) as well as by Ahrefs Rank. You’re also able to see how many times these sites have links from the given sites as well as the URLs the links are coming from. One word of caution, though, free blogging platforms that generate URLs like sample.wordpress.com or example.blogspot.com will always be at the top of the list when you sort by DR. …Read entire entry »

Social media allows companies to reach audiences in authentic and immediate ways. Sometimes, companies hit the mark and create worldwide trends, and sometimes they fail miserably. We’ve compiled the best of social media wins and the worst fails: WIN – NASA made space exploration a worldwide point of interest through social media interactions in 2015. NASA’s social media account activities (the agency has 500 accounts) keep the agency in global online conversations. The Mars Rover missions, in particular, generated significant interest on Twitter and other social networks. Social media serves the public outreach mission the agency has pursued since 1958. Photo credit: …Read entire entry »

Email marketing is still one of the most effective marketing tactics used online. Mobile device users check email accounts once a day, and almost 34% of Americans check their emails on and off throughout the day. When evaluating reach, sending an email to a personal inbox often yields better click-through and response rates than posting on social media or publishing content to a blog. However, email users today are tech savvy. They want to feel in control of the content they receive, and they can recognize spammy emails a mile away. Individuals who feel content does not meet their needs will quickly unsubscribe or block unwanted messages from their inboxes. Personalized emails are far more effective than …Read entire entry »

What we saw and how we provide directions to correct it So, we have identified a few opportunities using just our browsers and advanced queries on the Google and Bing indexes combined with some simple Webmaster Tool account reviews.  These are tools that should be available to every website (NOTE:  if you do not have Bing Webmaster Tools set-up, get it done already, you’re missing a free data resource for your site without it) and can be set-up on any platform relatively easily. What you can discover with your browser and the index queries themselves take no technical effort. Rather than expound about what was written in …Read entire entry »

In the world of website development, search engine optimization (SEO) is important, and so is usability. In fact, they depend on each other. SEO strategies ensure an audience will see your site when they search online, while usability ensures they can easily navigate your site to meet their needs. So, how do marketing professionals maintain that careful balance between SEO and usability? Tackle Usability First Usability is a fundamental component of effective website development. If a user cannot learn how to use your site and enjoy the experience, he or she may never come back, regardless of the site’s ranking in search engines. Another reason to work on usability first is because search engines reward websites that are easy to use. Improving usability enhances SEO …Read entire entry »

When I read stuff about “going viral” or “successful outreach” I typically see content that makes people happy or laugh. It’s not a bad thing. Who doesn’t like to be happy or get a chuckle out of an article? However, where are the rest of the emotions? You may not want to make readers angry or sad, but does that mean sites should shy away from topics that might cause that reaction? It’s not like we’re creating a circle of joy for that content to stay within. [caption id="attachment_8833" align="aligncenter" width="638"] Then again being Batman would be pretty cool.[/caption] However, you are not Batman and you have readers to think about. If you’re going to create content that won’t generate a smile or laughter, you might want to take a look at some angry and…Read entire entry »

Press releases can help your company get breaking news out to the world and kick up your search engine optimization strategy. Large companies most commonly use press releases to note every change in business. Small companies can use them to improve online visibility and support growth efforts. You may want to consider refreshing your press release process to gain better market exposure for: A product launch, An executive move, Company relocation or a new location opening, or Mergers and acquisitions.   Here are 10 tips you need to keep your writing fresh and engaging: Keep it as short as possible – Online press releases almost always…Read entire entry »

Content marketing is effective, but it requires a considerable time commitment. Content development takes time, and marketers must publish and maintain content over time. From blog posts to Vine videos, content can easily overwhelm a small marketing team. Content marketing tools won’t do all the work, but they can simplify many processes. Whether you need to post social media lists every day or perfectly time an emailed newsletter, these content marketing tools will help you get the job done: Note: There are several different tools in each category, and this list is only a representational cross section of the tools available in each field. Once you d…Read entire entry »

Digging in deeper to identify what the true culprits may be for our index cache bloat. This month we are going to show the next steps in identifying some of the interesting findings from last month’s SEO Tool Tip post using Google as our SEO tool for high-level observations.  This is meant to provide a focused approach to doing a quick SEO review when you just “need to quickly get to know a new website”. However, in this installment, it is time for us to check out some of the things we observed in the Google index and begin looking more at the website itself to try to identify the opportunities available and the causes of what we saw.  We will also compare notes between what Bing sees as well, in order to review any hypotheses we may begin to develop.  So, let’s dive right in. We left o…Read entire entry »