Growing a business to the level of thought leadership takes creativity, risk, and persistence in all areas of a company. We often suggest to our clients that to gain buzz, authoritative links and frequent social attention you have to position yourself as a thought leader. From branding to blogging, positioning yourself as a thought leader in your industry won’t happen overnight. Patience is a necessary component of working your way to the top, and hard work creates a foundation for success. Consider these key elements to help you acquire influence in your industry. Find Your Niche Businesses capable of success in the twenty-first century need a niche – a unique corner on a specific market to make your business as specialized as possible. Discovering this area often requires thinking outside the box, testing boundaries, and exploring uncharted territory. The unknowns slowly become more tangible as your business approach begins transforming. …Read entire entry »

Despite its dubious origins, Earth Day is mostly applauded the world over because we all want to leave an intact planet for our posterity, right? Right. Days like this are red meat for marketers, pundits, comedians, and polarizing social personalities. And all the more fun for us who are watching it all unhatch! #EarthDay Trending on Twitter Earth Day brings out the best (and some of the worst) of our social media lives but because it’s a day the modern world recognizes, everybody is trying to get their piece of the action. Brands, organizations, activists, and the requisite jokester accounts are all weighing in. Here’s the trending Twitter stream, which has several gems in it: Happy #EarthDay! Here's a recent look at our home planet using data from 6 @NASANPP orbi…Read entire entry »

If you read the most recent desktop search share report you’d know that Bing is up to 20% of the market share. While Google is still sitting at 64% it’s impressive to see Bing moving forward. While Yahoo hasn’t really done much it seems Google is getting “some” competition from Bing. And a little competition never hurt anyone right? So what does all of this have to do with Tinder? In all honesty? Not much. Users sort of “pick” what search engine they will "date" each time they use them. No matter the search engine each one gathers data (at some level) to learn a little more about the users. Kind of like when you start dating someone and they try to get to know you and you them. So we thought if search engines were placed on Tinder and you had to pick one to use based on the profile given, which one would you choose? We created a poll to get …Read entire entry »

Reddit, the front page of the Internet. If there’s one place you want to get visibility this is it. Sure a spot in the New York Times can generate a good buzz about your company but a link from Reddit on the front page has been known to actually crash sites from the amount of traffic it can generate. But not everyone is going to make it to the front page and blatant advertising/spam also won’t make it. Though ads do from time to time due to the sheer creativity of them. So we grabbed a few links that went hot this week and jotted some notes down as to why they may have gone viral. We picked an array of links and in no particular order, here we go: TIL download.com infects at least 113 million visitors with malware annually …Read entire entry »

International growth is an important aspect of many business’ marketing strategies. Expanding your potential market beyond the borders of your business’s country of origin can be an exciting and fruitful process when done effectively. Here are eight things to remember when approaching international email marketing: 1. While this might be obvious, language plays a central role in translating your business to other countries. Translating content requires more than a literal switch from one language to another, so it is important to work with an attentive local translator who understands differences in phrasing and idioms. 2. Pay attention to time zones. This one should be painfully obvious, so you really shouldn’t need more information here. Emails not getting opened or clicked on? Look at what…Read entire entry »

How We Combined Data, SEO, Paid, and Social for Client Success These days, it is vital to look at all digital channels when planning and executing a campaign for a client. For me, this has been a fun journey—I have had to set my SEO tendencies aside to look at data in a fresh way, and then figure out how to turn that information into effective results for my clients. It has not always been easy, but neither is true love, right? So here is how we started with a large dataset and, in the words of the immortal Nina Simone, turned it into “something wonderful.” But before I start gushing . . . What Matters to an …Read entire entry »

My son’s first year in school is going pretty well, and because it’s time for me to do another post here at Vizion, I thought I’d follow my post about the ABCs of SEO with the ABCs of social media. Oh, and for the curious, my son does know his ABCs. A is for automation. While too much automation can be a bad thing, when your schedule gets too hectic it can be easy for forget to post and promote content. Setting your social feeds to post your blog content automatically can help cut back on the time you have to spend making sure your posts are being shared. Sure, you’ll need to reshare said posts, but it’s one less thing you have to worry…Read entire entry »

So often, marketers and business owners are quick to try to find an immediate solution to their pain points with PPC advertising management, and by-pass asking the questions necessary, or otherwise collecting the data necessary, to understand “scope” of an effort. Without this exercise, you’re left wondering “what goes into the effort”? Who does what? What are our goals, and are they realistic? What are channel opportunities (and which channels do I feel I’ve maximized or perhaps am under-utilizing”?) For this reason, we – at Vizion Interactive – have developed an RFP template for marketers and business owners to download and use freely, as they shop agencies for management of their efforts. Cert…Read entire entry »

As you can tell by my featured image, I have an instilled ideology for overtaking the competition and “standing on top”. A new year is upon us and with that a chance to take hold of the spirit of resolution. Your digital marketing strategy is a ripe place to take your renewed, energetic attitude and create a plan to overtake the competition in the New Year. If you have been wondering why the competition is somehow building a stronger brand, it is likely because they have likely better embraced the omni-channel approach to digital marketing. So, take your marketing channel blinders off and lets dig into several channels and how we can even the playing field if not overtake the competition! Organic Search/Content Marketing…Read entire entry »