In today’s fast-paced business environment, you’ll most likely run into impatient digital marketers more often than patient ones. In the race to be the best, it can be difficult to take your time with a content marketing strategy or campaign. The most effective digital marketers are those who can meet the pace of a demanding workplace and spend time on the details. Impatient marketers can run themselves into the ground, yet still see poor returns on investment (ROI). Understanding the pitfalls of an impatient marketer can help you avoid becoming one. Poor Time Management Impatient digital marketers don’t prioritize time management. Digital marketers must split their time among projects and campaigns and answer to many people on a team. In the marketing industry, time is money – wasted time ca…Read entire entry »

We have all heard the phrase “Spring cleaning”, but when most of us think about it, we see that closet full of Winter stuff, the man cave or woman cave (apparently now known as “she shed” or “femme den”) that has been getting more and more cluttered as we find new “cool stuff” to put in them.  Who knows, maybe you ended up at a ton of marketing conferences last year and you are inundated with swag piles across a once work/gaming conducive desk area. Like the way this stuff builds up, websites also build up “stuff” over a year and some times that “stuff” results in assets desperately needing to be cleaned up due to potential new page duplication, linking to expired and now redirected links or, maybe the worst-case scenario, old site URLs that were never captured and redirected appropr…Read entire entry »

Part of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating content for use on multiple channels and platforms, and encouraging your target market to spread the word about your brand. Shareable content is crucial in the modern marketing world, so we’ve compiled some tips to help you get your content in front of more people. Make it Useful One of the best ways to demonstrate value to your audience is by providing them with something useful. Whether you create tips and tricks, how-to guides, little-known-but-useful bits of trivia, or something else, make sure your content is useful in some way. People are far more likely to share content if they …Read entire entry »

Pay-per-click (PPC) marketing has boomed in the last decade as more advertisers have discovered the benefits of this unique tool. Rather than a large fee up front, PPC advertisers pay a small fee each time someone clicks their ad. PPC ads on search engines, Facebook, and other popular platforms can move a website to the top of a search results page without having to “earn” the position. It can also give massive returns when done correctly: a brand might pay $3 for a click but make a $300 sale. Google rewards advertisers that come up with PPC landing pages that are relevant and interesting to visitors by charging them less per ad click. This incentive, combined with the potential high returns of PPC marketing, have sparked great creativity and ingenuity in ad content. As brands compete for top advertising spots on th…Read entire entry »

Often the tools we use here at Vizion Interactive come out with new tools and/or new options for looking into things.  Occasionally, the new addition becomes something that stands out and catches the attention of multiple people on our team of experienced Content, SEO and Paid Search experts.  The Content Gap tool under Ahrefs Site Explorer section has emerged as one of those stand-outs.  To provide a little introduction to this, I’ll let the Ahrefs team do that below in this under 3-minute video: That video touches on 3 new tools that were added at the same time and the Content Gap was one of those, but was the biggest stand-out for us.  We began playing with it almost as soon as it was released and figuring out how to best incorporate it into our processes for Content Au…Read entire entry »

There are those times in digital marketing when an analytical review, which shows traffic and conversion spikes, brings bliss that cannot be rivaled by many other means. Working in such a competitive space often makes the wins we find that much better. However, what hurts most of all is when we find that data reporting inefficiencies have painted a picture in our digital data that isn’t quite true. So, many times I have to review an analytics profile with a fine tooth comb because I understand that previous issues with how site traffic and conversions were reported inaccurately in the past can make a quick view show vast improvement that isn’t necessarily true. I’ve found six areas that can wreak havoc on your understanding of digital success. Understanding how to ensure you are looking at the real picture…Read entire entry »

Concern about “fake news” is dominating the mainstream media these days. Since the advent of the internet, savvy online users have learned to be wary of misleading advertisements, scams, and other methods of digital deception that are rampant. I’d like to say most internet users know better than to respond to emails claiming they are the long-lost relative of a recently deceased monarch, they’ve won a contest they never entered and other similar email scams. Unfortunately, most people don’t apply the same measure of caution when it comes to reading so-called trustworthy news outlets, especially when exposed to it on social media. The recent presidential campaign seemed to bring out the worst in both the left-wing and right-wing media outlets, and the conflict has grown to the point th…Read entire entry »

The time, effort, and money you put into optimizing your content is all for nothing if your target audience doesn’t read it. Writing for the right audience is as important as focusing on the content itself. Producing content for the best audience for your brand is the only way to boost sales and increase conversions – reaching the people you need to reach the most. Target Your Audience If you don’t know who you want reading your blog, you can’t possibly know what to write. The first step in writing for the right audience is defining who that audience is. Are you targeting Millennials? Stay-at-home moms? Business executives? Identifying the ideal audience for your content is the only way to reach the consumers you want to convert, by tailoring your tone and information for the right crowd.…Read entire entry »

Last year, 2016, was a tumultuous one in many aspects, chief among them a rollercoaster of an election cycle that cast a glaring eye at the media for several reasons. Marketing is a constantly evolving game between marketing professionals and their target customers. Marketers are always looking for new ways to get their brands to resonate with the people who will benefit most from them, but they don’t always hit the mark. Marketing in the modern world relies heavily on popular culture and understanding the social conversations happening on any given day. In 2016, we’ve seen some content marketing campaigns fall absolutely flat – even entering the realm of downright tasteless in some cases – and others have captured audiences’ attention and delighted them in several ways. We’ve created a list of some the biggest wins and hardest fails in the content marketing world for 2016. …Read entire entry »

Near the end of 2016, Wendy’s started sending Twitter users and competition to the burn ward. It started with an exchange with a user critiquing their “fresh never frozen” slogan. The exchange was amazing: It didn’t take long after this for the thread to go viral. It did so well, in fact, Wendy’s told Business Insider their account had not been hacked. Since then it’s been a non-stop stream of witty retorts and gifs: https://twitter.com/Wendys/status/823623416204894208   https://twitter.com/Wendys/status/823596190747000832 https://twitter.com/Wendys/status/822544077522616320 But are responses like this…Read entire entry »