While my heart lies in the world of SEO, there is no doubt that the world of SEO is surrounded by other digital factors that impact your campaign success. For other SEOs, fear not, this is not a bad thing. However, we must understand and also accept that if we are going to gain competitive intelligence about our competitors we have to think about other great nuggets of info outside of just SEO and PPC factors that can help us succeed in our digital marketing campaigns. I have found that when I have my “Search blinders” on, when it comes to competitive analysis, SEMrush and SpyFu are the best competitive tools out there. When I think big picture, I take to another competitive tool that I feel helps me harness more than just keyword presence of keyword bid insights. This tool is called SimilarWeb, and I plan to take a brief walk through selected sections to highlight how you can gle…Read entire entry »

If you’ve gotten online within the past week, chances are you’ve read something about Pokemon Go. Not sure what it is? Well you can go read this piece on Lifehacker or watch this video below: I know what you’re thinking. “Isn’t this a kids game?” The answer is, no. In this article by Vox, StartApp claims that more than 40% of users who have downloaded the game are over the age of 25. …Read entire entry »

Many companies look at business goals on a yearly, maybe even a quarterly, basis. However, they may not evaluate how their online goals fit into the overall picture. As a result, many executives look at online efforts as a nonproducing expenditure and cut the digital budget. Marketers and website administrators understand the return-on-investment (ROI) potential of online activities, but may not adequately express their strategies or existing progress. Every other business process warrants regular evaluation, and online activities are no different. Executives should make time to stop and reflect on online activities, and marketers need to understand how to convey value to a management team, and not only theirs, but all the teams that support what they do from IT to Product Development. …Read entire entry »

You can only optimize pages for so long before you must go back and optimize the entire website. Instead of relying on Band-Aids to keep your search engine optimization strong, consider making some holistic changes, and take the next step toward better online visibility. The Case for Holistic SEO Search engine optimization is much more than a set of tricks companies use to elevate their brands in search engine rankings. While some tactics do help websites get ahead, truly successful SEO in the modern world means looking at and optimizing every aspect of a website. Google and other search engines constantly change their algorithms to make search engines smarter. In years…Read entire entry »

Digital Marketing is ever-changing. That's why we love it, right? Luckily, so are the tools and resources available to us. In each area of this business, whether it's email marketing, social media, conversion rate optimization, or any other channel, we're wise to revisit our usual toolset and review the landscape. Keyword research is one area that’s abundant with sophisticated free and paid tools. Let’s take a glance at my current favorites. SEMrush If you do digital marketing for a living, you're probably already using SEMrush. This tool is an excellent one-stop resource for gathering mountains of keyword ideas. While the free version is fun, you're not taking advantage of the tool's greatest feature - the sheer volume that you can export. Spring for the paid version if you can swing it. To get started, input a seed phrase - we’ll use “information age” - into the phrase overview report, and you’re off to the races. …Read entire entry »

The approach of considering all referring channels in a digital marketing effort is always key to being a successful online marketer. Even if the brunt of your efforts lie heavy in one specific medium, such as Organic Search(SEO), it is always best practice to review, report and monitor all referring channels. To truly understand your website audience and take advantage of opportunities, understand issues and ultimately use this insight to make informed decisions and make these separate site pathways work together. Within your analytics platform(Preferably Google Analytics and the basis of this post), you have the ability to create custom channels(Channel Grouping) as well as creating mediums based on defined referring sources(Filters). For many, the default channel groupings will suffice(Direct, Organic Search, Social, Email, Other Advertising, Display, Paid Search, Affiliates and Referring Site). Now, all you have to do is pay attention to each. To keep it simple, start out by kee…Read entire entry »

Imagine a print magazine with several commercial listings on one page. The advertisement without any imagery will likely recede into the background, whereas a balanced and colorful advertisement stands out. Although it is not an online medium, a reader’s experience with a magazine highlights the importance of great imagery in business listings. A business needs more than a storefront image or a logo for its online listings. Captivating imagery sets a great competitor apart from a good one. Online consumers do not necessarily choose sellers based on logic but rather on which listing makes them feel good. Imagery plays a key role in giving consumers the right feeling about your brand. Business Listing Imagery: The Essentials Include a storefront and log…Read entire entry »

Occasionally, a company needs to scrap its old web design completely in favor of a fresh start. While many companies dread this process, it does not have to turn into a logistical nightmare. Step-by-step planning, organization, and patience can improve development and launch the success of a new website. When Should I Redesign My Website? For many years, web designers extoled the benefits of a complete redesign every few years. The idea was that a new website would help a company seem more current and creative. However, many websites today use flexible design principles. Consider a full website redesign if you plan to make a major change. You may want to commit to a complete rede…Read entire entry »

Most of the original tactics used in search engine optimization (SEO) strategies still exist today, but they have changed dramatically from their original forms. Modern SEO is far more complex, and tactics such as link building require an added level of finesse. For years, many companies purchased inbound links to improve search engine rankings. Today, this practice violates Google’s search engine guidelines. The risk of purchasing links is high, and companies can invest their money more wisely. Link building, keyword stuffing, and other old SEO tactics often work against companies trying to improve SEO. Instead of using black-hat tactics, invest in creating high-quality text, video, and image content. Great content improves search engine rankings and offers more value to consumers. Ultima…Read entire entry »

Mobile changes everything! We are in a Mobile First World, and the shift to mobile has happened. Google wants us to know that brands have more moments to connect with consumers than ever before, and to be smart about which moments are the right moments to connect. We want to connect with people during all of the I Want to Know, I Want to Go, I Want to Do, I Want to Buy moments and Google is calling these moments Micro Moments. These are the moments that represent a great opportunity for us to connect with our consumers. To do this, a brand must understand the user intent and context of the searches they are doing. We are very excited to hear about the new things that Google will be rolling out over the next year; these are great opportunities for us to have additional tools that will help our team help our cl…Read entire entry »