The world of SEO has evolved quite a bit over the last few years. We have become absorbed in all that is content marketing, conversion rate optimization, and usability. Don’t get me wrong—I think we are definitely moving in the right direction. We should pay much attention to what the user does once he or she lands on a site. Over time, the organic search marketing segment had become a little too obsessed with keyword ranking placement. However, even though we have to manage many more irons in the fire, we still can’t forget to analyze our organic footprint from time to time and see how we can enhance and grow our search engine results page (SERP) presence.   Keyword Rankings I suggest that you not fall into the group that proclaims, “Our SEO rocks! We rank for 3,000 keywords!” Just because you rank for a ton of terms in Google doesn’t necessarily mean you have good organic visibility. Throughout this article we will look at several searc…Read entire entry »

Who doesn’t like cats?  The Egyptians worshipped cats and today things are no different. Cats are everywhere online, and like the Egyptians of old we post pictures of them on our walls. Our Facebook wall that is. While the video below is just a joke, you can’t help but wonder what it would be like if cats were part of every stage of the customer experience? I bet there would be lots of hissing, purring, meowing, yowling and allergy pills. No matter your thoughts on cats, you’ll have to agree this video is the cat’s meow! Share your favorite cat videos in the comment section below. We can’t wait to see them!   …Read entire entry »

This week in currently viral we’ve got cats, cosplay and Morgan Freeman. Relationships are hard work [Fixed] What we have here are two cats sitting when one reaches out to touch the other and gets hissed at. While it is cats just being cats, it’s something anybody that’s been in a relationship can understand. There are those moments when you’re just checking in on somebody and it’s the wrong moment. And that’s why it did so well, it’s relatable. If you’re looking at creating something for your audience make it something they can look at and go, “Yep, been there done that, got the t-shirt”. Relationships are hard work, but connecting with your audience shouldn’t be. Proper resear…Read entire entry »

When it comes to working in online marketing we rely heavily on tools to help automate some of the process. A lot of these tools you’re already aware of, tools like: Screaming Frog Majestic SEO Open Site Explorer SEM Rush And many, many others. But for today I’d like to focus on the browser extensions (for Chrome) that help out with research on the fly. Some of these you may have heard of, others maybe not. Check my links This is tool most people know about when they’re looking for broken links to harvest. It’s pretty simple. Just install it and you’re ready to go. When you visit a page just click on the icon in the browser and it will run a quick check to see if any links are broken or not: …Read entire entry »

Growing a business to the level of thought leadership takes creativity, risk, and persistence in all areas of a company. We often suggest to our clients that to gain buzz, authoritative links and frequent social attention you have to position yourself as a thought leader. From branding to blogging, positioning yourself as a thought leader in your industry won’t happen overnight. Patience is a necessary component of working your way to the top, and hard work creates a foundation for success. Consider these key elements to help you acquire influence in your industry. Find Your Niche Businesses capable of success in the twenty-first century need a niche – a unique corner on a specific market to make your business as specialized as possible. Discovering this area often requires thinking outside the box, testing boundaries, and exploring uncharted territory. The unknowns slowly become more tangible as your business approach begins transforming. …Read entire entry »

Despite its dubious origins, Earth Day is mostly applauded the world over because we all want to leave an intact planet for our posterity, right? Right. Days like this are red meat for marketers, pundits, comedians, and polarizing social personalities. And all the more fun for us who are watching it all unhatch! #EarthDay Trending on Twitter Earth Day brings out the best (and some of the worst) of our social media lives but because it’s a day the modern world recognizes, everybody is trying to get their piece of the action. Brands, organizations, activists, and the requisite jokester accounts are all weighing in. Here’s the trending Twitter stream, which has several gems in it: Happy #EarthDay! Here's a recent look at our home planet using data from 6 @NASANPP orbi…Read entire entry »

If you read the most recent desktop search share report you’d know that Bing is up to 20% of the market share. While Google is still sitting at 64% it’s impressive to see Bing moving forward. While Yahoo hasn’t really done much it seems Google is getting “some” competition from Bing. And a little competition never hurt anyone right? So what does all of this have to do with Tinder? In all honesty? Not much. Users sort of “pick” what search engine they will "date" each time they use them. No matter the search engine each one gathers data (at some level) to learn a little more about the users. Kind of like when you start dating someone and they try to get to know you and you them. So we thought if search engines were placed on Tinder and you had to pick one to use based on the profile given, which one would you choose? We created a poll to get …Read entire entry »

Reddit, the front page of the Internet. If there’s one place you want to get visibility this is it. Sure a spot in the New York Times can generate a good buzz about your company but a link from Reddit on the front page has been known to actually crash sites from the amount of traffic it can generate. But not everyone is going to make it to the front page and blatant advertising/spam also won’t make it. Though ads do from time to time due to the sheer creativity of them. So we grabbed a few links that went hot this week and jotted some notes down as to why they may have gone viral. We picked an array of links and in no particular order, here we go: TIL infects at least 113 million visitors with malware annually …Read entire entry »

International growth is an important aspect of many business’ marketing strategies. Expanding your potential market beyond the borders of your business’s country of origin can be an exciting and fruitful process when done effectively. Here are eight things to remember when approaching international email marketing: 1. While this might be obvious, language plays a central role in translating your business to other countries. Translating content requires more than a literal switch from one language to another, so it is important to work with an attentive local translator who understands differences in phrasing and idioms. 2. Pay attention to time zones. This one should be painfully obvious, so you really shouldn’t need more information here. Emails not getting opened or clicked on? Look at what…Read entire entry »

How We Combined Data, SEO, Paid, and Social for Client Success These days, it is vital to look at all digital channels when planning and executing a campaign for a client. For me, this has been a fun journey—I have had to set my SEO tendencies aside to look at data in a fresh way, and then figure out how to turn that information into effective results for my clients. It has not always been easy, but neither is true love, right? So here is how we started with a large dataset and, in the words of the immortal Nina Simone, turned it into “something wonderful.” But before I start gushing . . . What Matters to an …Read entire entry »