Some people “get it”. Most people don’t.
How much should an SEO effort cost, and what all goes into an effort, after all?
When a prospect reaches out to me for the first time, and they’re contemplating getting into SEO for the first time, I make it a point to not be stingy with my time. I want to help educate, so that they can make an educated decision on what they should be doing with SEO (if anything) based on their unique circumstances.
Is there potential to realize a solid ROI? Do they have the time and/or money to see this through,... Continue Reading »
From All Of Us At Vizion Interactive Happy Thanksgiving!
Movember continues! And if my wife is thankful for one thing it’s that it’s almost over. There’s nothing like having to explain why the sudden surge of facial hair to family members when carving the turkey. Not to mention the family photos will come with an explanation. But if anything it helps spread the word about Movember and men’s health awareness.
Below is our fourth mustache to take a guess at. If you want to go and guess at the first three here they are:
Get your boots ready to dig through this next one!
One... Continue Reading »
Round one and two have come and gone and now it's time for number three. Oh, and make sure you hit up our Movember page and donate. Ready for the next one? Here we go!
Almost done with Movember, better be quick about it.
This person is known for numerous contributions to digital marketing and investments in other companies.
In addition he’s helped create various tools and speaks at several conferences and writes at almost just as many online publications.
Update: If nothing sprouts to mind, no need to go crazy over it. We'll help you... Continue Reading »
Hey there! Another week and another round of links. Enjoy what we've found, there's a variety of information present. If you'd like us to check out a certain post, make sure to let us know but @ mentioning vizionweb.Latest Vizion Posts
Name that Stache!
Name That Stache, Round Two!
____________________________________________________Vizion Around The Web
3 HARO Requests You Should Avoid - by Joshua Titsworth
What SEO Used to Be Versus What SEO Is Now
What SEO used to be versus what SEO is now? The biggest tactic that has changed over the years is content marketing. Both companies and agencies surveyed indicated that... Continue Reading »
If you haven’t checked out our first stache to name you go there now and take a stab at it. If you’d like to go donate to our page go for it!
Up next in our contest is someone I think needs no introduction…or maybe they do.
Regardless, here we go:
Responsible for two cats and a big red button that sits beside his desk.
Not a huge fan of sites placed above mine.
Is currently employed by the future Skynet, if it hasn’t become that already.
Has been asked several questions about websites, and even one about... Continue Reading »
It’s Movember! And, while we’re a bit behind we’re still in the game! If you aren’t aware of what Movember is I’ll explain it real quick. Movember takes place during the month of November (surprised right?) and is focused at brining awareness to men’s health issues. Things like prostate and testicular cancer and mental illness.
Movember is also the month when men grow (or try to grow) a mustache in support of raising awareness to this cause. At Vizion Interactive we’re doing our part to get involved. In order to help promote and raise awareness we’re going to be conducting a contest... Continue Reading »
It's time of the week again! Our team has scoured/stalked/searched all of social media, news feeds and more to find some of what we thought were the best links this week! There's a mix of local, content marketing and even some information on WordPress you'll find helpful. We hope you enjoy this edition of, "Vizion's Links Of The Week"
Latest Vizion Posts
The Best Kept Secrets of News JackingThe Best Kept Secrets of News Jacking
8 tips to Optimize Your Local Knowledge Panel in Google Search
Need some tips on how to make your local knowledge panel look better in the SERPs?... Continue Reading »
Along your journey toward becoming a thought leader in your industry, you have likely utilized an array of techniques to establish your authority in relevant topics. One of the best ways to accomplish this is via a practice known as “news jacking.”
The term, coined by bestselling author David Meerman Scott, describes a savvy practice businesses and professionals alike use in their blogs, social media, and other publications. Read on to learn more about this practice and how to use it to the best effect.
What is News Jacking, and Why is it Important?
“News jacking” represents an oft-used jargon term meaning “to... Continue Reading »
Latest Vizion Posts
Online Reputation Management: Monitoring Tools for Brands to Try
Fast SEO Competitive Analysis Part 2: Competing Content Comparison
Anything you can do "fast" in Search Marketing is important to me. This piece includes several quick ways to gain an understanding of what content by keyword that Google prefers vs. what you have on your site currently.
Bing Sever Ties With Webmasters By Firing Duane Forrester
Probably the biggest news of the week. Duane is highly liked and well regarded in the Search community. Will he move to an agency or, gasp, Google?
Six Reasons To Fire Your SEO Agency
A very insightful... Continue Reading »
From All Of Us At Vizion Interactive Happy Halloween!
In an increasingly digitized business and consumer climate, online reputation management (ORM) is more important to brands than ever. While the internet provides limitless opportunities for positive initiatives (such as marketing and relationship building), it also opens companies up to possible widespread reputation damage.
Regardless of your brand’s size or industry, ORM is crucial to providing yourself with an advantageous online climate. The benefits of ORM include:
Latest Vizion Posts
Product Roadmap (Live Blogging From Bing Ads Next)
Search as a Business (Live Blogging From Bing Ads Next)
Bing as a Platform (Live Blogging From Bing Ads Next)
How Bing fits into Microsoft’s strategy (Live Blogging From Bing Ads Next)
3 Musts for a modern SEO Strategy
A good quick read on some tips to help stay on top of present day SEO. Some of these may be simple, but it’s often the simplest things that get overlooked. Content, social media and analytics will always be relevant and vital to any successful online marketing campaign.
More than keywords: 7 concepts of advanced... Continue Reading »
Speaker Paul Apodaca, Senior Director of Product Planning Big Ads
Ensuring Bing meets advertiser needs
Web UI works at scale:
Increase limits and caps
Mobile management client
IOS and Android web UI client
Editor UI Refresh
Improved performance & stability
Improved upgrade experience
eIO US – Premium
Universal Event Tracking
Inline campaign data – you shouldn’t have to go to a report and then go somewhere else to take an action.
Saved and distributed reports -
Proactive performance notifications
Optimization home tab
Auction insights for... Continue Reading »
Speaker David Pann, General Manager, Search Business Group
Listening – we (MSFT/Bing) didn’t have the right to tell people how to do things. We had to listen and provide what customers want.
R&D Team is listening and addressing customer needs.
Driving more user engagement with ads (click volume):
All Devices – up 30%
Mobile – up 133%
What does 2015 look like?
Customer / Partners / Performance / Mobile
“Where Bing goes, Bing Ads goes” – David Pann
Customers – Always Be Listening
Partners... Continue Reading »
Speaker: Stefan Weitz Bing Director of Search
Trying to build the world’s largest information fabric.
How do create the ability for folks to use whatever modality they want in search (not just words). How do they help the systems understand natural human language (written – text from a keyboard/pen; spoken – voice; body – gestures). Context is also a big thing (physical/location; social). Understand the intent of the user – what are they trying to do. 2 ½ words is still the average query length. These queries could mean many things. But, these queries are still what they see the most of.... Continue Reading »
Well, it is not at all a surprise that Microsoft/Bing hosts a Seattle event with rain in the forecast for the time that I’ll be here.
That said, Bing has been very gracious in their hospitality, and I really enjoyed last year’s event and I’m looking forward to what Bing has to share with us, today.
Represented in today’s summit are Group M, Havas, Universal-McCann, iProspect, ebay Enterprise, iCrossing, and a number of mid-tier agencies, such as Vizion Interactive. I believe a little over half of those in attendance are Bing employees, with total attendance of approximately 50.
Three goals of today’s summit:
... Continue Reading »
Latest Vizion Posts
The ABCs of SEO
Tired of hearing “You’re too expensive?”
It’s about helping them see the value you are bringing to them so they don’t see it as a painful cost.
Measuring ROI: why we’re all doing it wrong
Included are some great points on how we need to think about ROI in a multi-touch mindset. Model attribution is becoming a hot topic in digital marketing this year, and it is time for everyone to understand how looking at all touch points leading to conversions are the way to go. Read about how Dixon Jones feels that there is more to the... Continue Reading »
My oldest started kindergarten this year, and with that comes learning the ABCs. This means most of my nights are spent looking at poorly copied indecipherable black-and-white copies of images whose first letters my son is supposed to learn. So when my time came to write for the Vizion blog, I got the bright idea to write out the ABCs of SEO. I thought it would make for a fun read, but when it came down to it I have to say that coming up with elements for each letter was tougher than I’d like to admit. Regardless,... Continue Reading »
Latest Vizion Posts
Breaking News: TopSEOS.com Banned in Google - http://www.vizioninteractive.com/blog/breaking-news-topseos-com-banned-google/
Top 15 Places Your Local Business Needs To Be Seen - http://www.vizioninteractive.com/blog/top-15-places-local-business-needs-seen/
Cross-Device Measurement: Believe the Hype
With analytical tacticians honing in on multi-channel attribution and the progression towards defining solid attribution models, cross device measurement is definitely a hurdle we need to clear.
Pigeon Rolled Back? Law Firm Study Says Yes
Ah, much like any large scale algorithmic update…It seems Pigeon follows suit as they always seem to drop the hammer, wait a little bit and then ease up a bit.
The Death of Google Authorship: Why Being an Author Isn’t Dead
A great read... Continue Reading »