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Home: Vizion Blog

The Vizion Search Engine Optimization Blog

Mark Jackson Vizion’s Internet Marketing Link Roundup [10/24/14]

Latest Vizion Posts

Product Roadmap (Live Blogging From Bing Ads Next)

http://www.vizioninteractive.com/blog/product-roadmap-live-blogging-bing-ads-next/

 

Search as a Business (Live Blogging From Bing Ads Next)

http://www.vizioninteractive.com/blog/search-business/

 

Bing as a Platform (Live Blogging From Bing Ads Next)

http://www.vizioninteractive.com/blog/bing-as-a-platform/

 

How Bing fits into Microsoft’s strategy (Live Blogging From Bing Ads Next)

http://www.vizioninteractive.com/blog/bing-fits-microsofts-strategy-live-blogging-bing-ads-next/

 

SEO

3 Musts for a modern SEO Strategy

http://www.semrush.com/blog/publications/3-musts-modern-seo-strategy/

A good quick read on some tips to help stay on top of present day SEO. Some of these may be simple, but it’s often the simplest things that get overlooked. Content, social media and analytics will always be relevant and vital to any successful online marketing campaign.

 

More than keywords: 7 concepts of advanced on-page SEO

http://moz.com/blog/7-advanced-seo-concepts

A

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Mark Jackson Product Roadmap (Live Blogging From Bing Ads Next)

Speaker Paul Apodaca, Senior Director of Product Planning Big Ads

Ensuring Bing meets advertiser needs

    Simplicity – Enabling advertiser success by providing efficiencies. Data – Insights & data that will lead to smarter business decisions Scale – Delivering experiences that consumers want

Web UI works at scale:

Multi-platform offering

Increase limits and caps

Mobile Experiences

Mobile management client

IOS and Android web UI client

Editor UI Refresh

Improved performance & stability

Improved upgrade experience

Account Summary

MSA migration

eIO US – Premium

Data

Universal Event Tracking

Inline campaign data – you shouldn’t have to go to a report and then go somewhere else to take an action.

Saved and distributed reports -

Proactive performance notifications

Remarketing

Optimization home tab

Campaign planner

Auction insights for

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Mark Jackson Search as a Business (Live Blogging From Bing Ads Next)

Speaker David Pann, General Manager, Search Business Group

Sea Change:

    Get integrated with all MSFT products Build a monetization engine that can apply to all MSFT

Listening – we (MSFT/Bing) didn’t have the right to tell people how to do things. We had to listen and provide what customers want.

    Make it efficient Remove restrictions Make it a good buy; make it good ROI

R&D Team is listening and addressing customer needs.

Driving more user engagement with ads (click volume):

All Devices – up 30%

Mobile – up 133%

What does 2015 look like?

Customer / Partners / Performance / Mobile

Integration/Innovation/Differentiation

“Where Bing goes, Bing Ads goes” – David Pann

Customers – Always Be Listening

Partners

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Mark Jackson Bing as a Platform (Live Blogging From Bing Ads Next)

Speaker: Stefan Weitz Bing Director of Search

Trying to build the world’s largest information fabric.

How do create the ability for folks to use whatever modality they want in search (not just words). How do they help the systems understand natural human language (written – text from a keyboard/pen; spoken – voice; body – gestures). Context is also a big thing (physical/location; social). Understand the intent of the user – what are they trying to do. 2 ½ words is still the average query length. These queries could mean many things. But, these queries are still what they see the most of.

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Mark Jackson How Bing fits into Microsoft’s strategy (Live Blogging From Bing Ads Next)

Well, it is not at all a surprise that Microsoft/Bing hosts a Seattle event with rain in the forecast for the time that I’ll be here.

That said, Bing has been very gracious in their hospitality, and I really enjoyed last year’s event and I’m looking forward to what Bing has to share with us, today.

Represented in today’s summit are Group M, Havas, Universal-McCann, iProspect, ebay Enterprise, iCrossing, and a number of mid-tier agencies, such as Vizion Interactive. I believe a little over half of those in attendance are Bing employees, with total attendance of approximately 50.

Three goals of today’s summit:
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Mark Jackson Vizion’s Internet Marketing Link Roundup [10/17/14]

Latest Vizion Posts

The ABCs of SEO

http://www.vizioninteractive.com/blog/the-abcs-of-seo/

SEO

Tired of hearing “You’re too expensive?”

http://www.seocopywriting.com/content-marketing/tips-and-strategy/tired-hearing-youre-expensive/

It’s about helping them see the value you are bringing to them so they don’t see it as a painful cost.

Measuring ROI: why we’re all doing it wrong

http://www.marketingpilgrim.com/2014/10/measuring-roi-why-were-all-doing-it-wrong.html

Included are some great points on how we need to think about ROI in a multi-touch mindset. Model attribution is becoming a hot topic in digital marketing this year, and it is time for everyone to understand how looking at all touch points leading to conversions are the way to go. Read about how Dixon Jones feels that there is more to the

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Joshua Titsworth The ABCs of SEO

My oldest started kindergarten this year, and with that comes learning the ABCs. This means most of my nights are spent looking at poorly copied indecipherable black-and-white copies of images whose first letters my son is supposed to learn. So when my time came to write for the Vizion blog, I got the bright idea to write out the ABCs of SEO. I thought it would make for a fun read, but when it came down to it I have to say that coming up with elements for each letter was tougher than I’d like to admit. Regardless,

... Continue Reading »
Mark Jackson Vizion’s Internet Marketing Link Roundup [10/10/14]

Latest Vizion Posts

Breaking News: TopSEOS.com Banned in Google - http://www.vizioninteractive.com/blog/breaking-news-topseos-com-banned-google/

Top 15 Places Your Local Business Needs To Be Seen - http://www.vizioninteractive.com/blog/top-15-places-local-business-needs-seen/

Mobile

 

Cross-Device Measurement: Believe the Hype

http://searchenginewatch.com/article/2374908/Cross-Device-Measurement-Believe-the-Hype

With analytical tacticians honing in on multi-channel attribution and the progression towards defining solid attribution models, cross device measurement is definitely a hurdle we need to clear.

 

SEO

 

Pigeon Rolled Back? Law Firm Study Says Yes

http://searchengineland.com/pigeon-rolled-back-law-firm-study-says-yes-205060

Ah, much like any large scale algorithmic update…It seems Pigeon follows suit as they always seem to drop the hammer, wait a little bit and then ease up a bit.

 

The Death of Google Authorship: Why Being an Author Isn’t Dead 

http://www.searchenginejournal.com/death-google-authorship-author-isnt-dead/

A great read

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Mark Jackson Breaking News: TopSEOS.com Banned in Google

Go ahead…search for “topseos.com” on Google. You won’t find that domain. And, interestingly enough, you also won’t find their main domain/home page for the same search on Bing.

Here’s a little story about how that may have come to happen…

As many of you may know, I have been on a rant – for years – about the practices of TopSEOS.com.

Here’s a rundown of some of my posts:

April 2007: http://www.vizioninteractive.com/blog/top-seo-companies/

August 2008: http://searchenginewatch.com/article/2065006/Top-SEO-Firms-Paid-for-by-the-Following

January 2010: http://www.vizioninteractive.com/blog/top-seos-my-rant-continues/

If you think I’m the only one writing about this, or considering these kinds of things, think again:

http://nickwilsdon.com/sem-industry-revolt-topseos-com/

http://www.hobo-web.co.uk/topseos-complaints-awards-2012/

http://www.seobook.com/topseos-com-review-top-seos-paid-rating-service

http://searchmarketingwisdom.com/2010/03/one-more-complaint-against-topseos-are-they-a-shakedown-operation-or-legitimate-service/

*I could have included many more references.

TopSEOS.com has said that they review

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Gary Huhn Top 15 Places Your Local Business Needs To Be Seen

Gaining widespread exposure online means using the right local listings, review sites, and online directories properly to generate publicity about the quality of your business. Review this list to make sure you are making an impact on the community.

 

    Google

 

The obvious number one, all businesses should focus on their Google listing since Google serves millions of people each day. Register for free, personalize your information, and then enjoy the results. Your business will appear on Google maps, and Google+ provides an area for both satisfied and disappointed customers to share their opinions to help improve your business.

 

    Bing

 

Second only to Google,

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Mark Jackson Vizion’s Internet Marketing Link Roundup [10/03/14]

Latest Vizion Posts The New Google Panda Is Here http://www.vizioninteractive.com/blog/new-google-panda/ SEO Google - On How They Know When to Slow or Stop Crawling Your Web Site http://searchengineland.com/google-know-slow-stop-crawling-web-site-204674 Here is some nice insight on Google’s crawling of your site. Remember, if you are providing a slow experience or 5XX errors, Google will slow or stop crawling your site. One of the more important factors with SEO is to ensure the search engine crawlers can access your web pages. If they can't access your web pages, then you will have a hard time getting your pages indexed and ranked in the search results. There are two very important crawl ... Continue Reading »

Gary Huhn The New Google Panda Is Here

September 25, 2014 Google has officially announced Panda 4.1 27th update algorithm that specially designed to filter low quality or thin content from ranking high in the search engines. It started most likely last Tuesday or Wednesday and it will continue this week and beyond week until it is completed. In the Panda 4.1 update those small and medium sized high-quality websites will rank better in the search engines. This is not just another refresh considering Google has added and updated more signals to its algorithm. Google’s Pierre Far mentioned that Google added a “few more signals to help Panda identify low-quality content ... Continue Reading »

Mark Jackson Vizion’s Internet Marketing Link Roundup [9/26/14]

Latest Vizion Posts 5 Things Every Link Builder Needs In Their Toolbox http://www.vizioninteractive.com/blog/5-things-every-link-builder-needs-toolbox/ Link Building Broken Link Building Bible: The New Testament http://moz.com/blog/broken-link-building-bible-new-testament If you don't recall, the "Old Testament" version was written just over a year ago. In this new revised version Russ Jones takes broken link building to another level. This update covers some more advanced techniques and even goes over some "Ethical Guidelines". If you've been a fan of broken link building or ever wanted to learn more about it, this is a must read. SEO How did Google Discover the Private Blog Networks? http://www.thesempost.com/google-discover-private-blog-networks/ When someone says they have the perfect way to "game" the system ... Continue Reading »

Joshua Titsworth 5 Things Every Link Builder Needs in Their Toolbox

Link building is a unique niche requiring specific traits and tricks to create the optimum outcome. Companies need good link builders to help them gain exposure in their industry and throughout the web. As a link builder, it seems easy to stay sharp on technique and strategy, but sometimes it’s good to assess your position and remind yourself what is important to help you reach new levels of success.

    A Pinch of Patience is Necessary for Quality Links
At its core, link building focuses on discovering new ways to get your links placed on various pages outside a company’s website. Part of ... Continue Reading »
Mark Jackson Vizion’s Internet Marketing Link Roundup [9/19/14]

The Latest Vizion Posts Google Sitelinks Search Box: What it Means for You http://www.vizioninteractive.com/blog/google-sitelinks-search-box-means/ 30 Free SEO Tools to Improve Website Performance http://www.vizioninteractive.com/blog/30-free-seo-tools-improve-website-performance/ Branding 5 Key Points To A Great Looking, Converting Home Page http://www.searchenginepeople.com/blog/125-web-design-conversions.html - ixzz3DnKyHBjm So you’re thinking about re-designing your homepage? You want it to look clean and of course function properly, but most importantly you need it to convert users. Here are 5 key details to contemplate when re-designing a sharp looking home page. 4 Things Search Marketers Can Do to Ensure a Happy Holiday http://searchenginewatch.com/article/2367717/4-Things-Search-Marketers-Can-Do-to-Ensure-a-Happy-Holiday Successful holiday programs are all about the customer. You have to cater to the person on the other end of the ... Continue Reading »

Josh McCoy Google Sitelinks Search Box: What it Means for You

In the past we have seen Sitelink Search Boxes for power sites such as Wikipedia, YouTube, etc., but what about for us regular folks? Google announced on Sept. 5th, the ability for your site to feature a search box for deeper site: content on your site. Since then, webmasters are seeing that these search box queries are now delivering users directly into respective site internal search results.  Additional features also include an autocomplete function that provides ideal search result queries akin to your site’s content.   Why is this cool?

    Another entry point to your site from search engines is always a plus. Your
... Continue Reading »
Gary Huhn 30 Free SEO Tools to Improve Website Performance

30 Free SEO Tools to Improve Website Performance   With all the recent and future Google algorithm changes, on-page SEO optimization is becoming more challenging. It’s now more important than ever to have a solid optimized website to run successful PPC, social, PR, and content marketing campaigns. To help your website outperform those of your competitors, I have drawn up a list of 30 free SEO tools that will help you get the most out of your websites.   Technical Tools

    URI Valet
URI Valet displays information about a site, The tool includes W3C validators and provides the option to view all redirects included on a ... Continue Reading »
Mark Jackson Vizion’s Internet Marketing Link Roundup [9/12/14]

The latest Vizion posts: 10 Basic SEO Tips for Local Business Success - http://www.vizioninteractive.com/blog/10-basic-seo-tips-local-business-success/ Branding Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write http://www.searchenginejournal.com/shh-listen-closely-youll-know-customers-want-write/114877/ Learning what your audience wants to hear requires listening to them. Listening will help you write about the topics that will engage readers, build trust, and convert them to customers. This article is designed to help you learn how to effectively listen to your audience so you can plan the creation of powerful content made for their needs Content Marketing WordPress vs. Drupal: How to Choose a CMS for Your Business http://www.searchenginejournal.com/wordpress-vs-drupal-choose-cms-business/114426/ Thinking of migrating to a new content ... Continue Reading »

Joshua Titsworth 10 Basic SEO Tips for Local Business Success

Learning how to establish Google rankings is one of the most important aspects of effective marketing for a small business. Navigating Search Engine Optimization is sometimes overwhelming without the right strategy for success. Fortunately, remembering ten basic guidelines can transform search results and help your business get the exposure essential for a thriving business. 1. Use Local Business Listings While diving in to the complexities of algorithms and rankings is a necessary part of SEO strategy, sometimes the simple steps get neglected in the process. One of the most basic steps toward effective SEO is creating accurate business pages on major search engines. ... Continue Reading »

Mark Jackson Vizion’s Internet Marketing Link Roundup [9/05/14]

Vizion around the web:

Watch Your Step - http://level343.com/2014/09/05/watch-step/

5 Tips For Working From Home - http://www.good.co/blog/2014/09/02/5-tips-for-working-from-home/

Branding

Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write

http://www.searchenginejournal.com/shh-listen-closely-youll-know-customers-want-write/114877/

Boy, Isn’t this the truth? In such a fast paced online marketing environment it a wise move to slow down and listen to your audience to truly understand the type of content that your searching audience wants to see.

SEO

Should You Call Out Your Competition For Buying Links for SEO

http://ignitevisibility.com/call-competition-buying-links-seo/

This covers a topic

... Continue Reading »

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