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Home: Vizion Blog

The Vizion Search Engine Optimization Blog

Mark Jackson Paradigm Shift Needed for SEO Budgets

Some people “get it”. Most people don’t.

How much should an SEO effort cost, and what all goes into an effort, after all?

When a prospect reaches out to me for the first time, and they’re contemplating getting into SEO for the first time, I make it a point to not be stingy with my time. I want to help educate, so that they can make an educated decision on what they should be doing with SEO (if anything) based on their unique circumstances.

Is there potential to realize a solid ROI? Do they have the time and/or money to see this through,

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Happy Thanksgiving

From All Of Us At Vizion Interactive Happy Thanksgiving!

 

 

 

Joshua Titsworth Name That Stache, Round Four!

Movember continues! And if my wife is thankful for one thing it’s that it’s almost over. There’s nothing like having to explain why the sudden surge of facial hair to family members when carving the turkey. Not to mention the family photos will come with an explanation. But if anything it helps spread the word about Movember and men’s health awareness.

Below is our fourth mustache to take a guess at. If you want to go and guess at the first three here they are:

    Stache 1 Stache 2 Stache 3

Get your boots ready to dig through this next one!

One

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Joshua Titsworth Name That Stache, Round Three!

Round one and two have come and gone and now it's time for number three. Oh, and make sure you hit up our Movember page and donate. Ready for the next one? Here we go!

Almost done with Movember, better be quick about it.

This person is known for numerous contributions to digital marketing and investments in other companies.

In addition he’s helped create various tools and speaks at several conferences and writes at almost just as many online publications.

Update: If nothing sprouts to mind, no need to go crazy over it. We'll help you

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Mark Jackson Vizion’s Internet Marketing Link Roundup [11/14/14]

Hey there! Another week and another round of links. Enjoy what we've found, there's a variety of information present. If you'd like us to check out a certain post, make sure to let us know but @ mentioning vizionweb. 

Latest Vizion Posts

Name that Stache!

http://www.vizioninteractive.com/blog/name-stache/ 

Name That Stache, Round Two!

http://www.vizioninteractive.com/blog/name-stache-round-two/

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Vizion Around The Web

3 HARO Requests You Should Avoid - by Joshua Titsworth

http://www.searchenginejournal.com/3-haro-requests-avoid/119518/

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SEO

 

What SEO Used to Be Versus What SEO Is Now

http://www.quicksprout.com/2014/11/07/what-seo-used-to-be-versus-what-seo-is-now/

What SEO used to be versus what SEO is now? The biggest tactic that has changed over the years is content marketing. Both companies and agencies surveyed indicated that

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Joshua Titsworth Name That Stache, Round Two!

If you haven’t checked out our first stache to name you go there now and take a stab at it. If you’d like to go donate to our page go for it!

Up next in our contest is someone I think needs no introduction…or maybe they do.

Regardless, here we go:

Responsible for two cats and a big red button that sits beside his desk.

Not a huge fan of sites placed above mine.

Is currently employed by the future Skynet, if it hasn’t become that already.

Has been asked several questions about websites, and even one about

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Joshua Titsworth Name That Stache!

It’s Movember! And, while we’re a bit behind we’re still in the game! If you aren’t aware of what Movember is I’ll explain it real quick. Movember takes place during the month of November (surprised right?) and is focused at brining awareness to men’s health issues. Things like prostate and testicular cancer and mental illness.

Movember is also the month when men grow (or try to grow) a mustache in support of raising awareness to this cause. At Vizion Interactive we’re doing our part to get involved. In order to help promote and raise awareness we’re going to be conducting a contest

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Mark Jackson Vizion’s Internet Marketing Link Roundup [11/07/14]

It's time of the week again! Our team has scoured/stalked/searched all of social media, news feeds and more to find some of what we thought were the best links this week! There's a mix of local, content marketing and even some information on WordPress you'll find helpful. We hope you enjoy this edition of, "Vizion's Links Of The Week"

 

Latest Vizion Posts

 

The Best Kept Secrets of News JackingThe Best Kept Secrets of News Jacking

http://www.vizioninteractive.com/blog/best-kept-secrets-news-jacking/

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SEO

 

8 tips to Optimize Your Local Knowledge Panel in Google Search

http://localu.org/blog/8-tips-optimize-local-knowledge-panel-google-search/

Need some tips on how to make your local knowledge panel look better in the SERPs?

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Joshua Titsworth The Best Kept Secrets of News Jacking

Along your journey toward becoming a thought leader in your industry, you have likely utilized an array of techniques to establish your authority in relevant topics. One of the best ways to accomplish this is via a practice known as “news jacking.”

The term, coined by bestselling author David Meerman Scott, describes a savvy practice businesses and professionals alike use in their blogs, social media, and other publications. Read on to learn more about this practice and how to use it to the best effect.

What is News Jacking, and Why is it Important?

“News jacking” represents an oft-used jargon term meaning “to

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Mark Jackson Vizion’s Internet Marketing Link Roundup [10/31/14]

Latest Vizion Posts

 

Online Reputation Management: Monitoring Tools for Brands to Try

http://www.vizioninteractive.com/blog/online-reputation-management-monitoring-tools-brands-try/

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SEO  

Fast SEO Competitive Analysis Part 2: Competing Content Comparison

http://searchenginewatch.com/article/2378742/Fast-SEO-Competitive-Analysis-Part-2-Competing-Content-Comparison

Anything you can do "fast" in Search Marketing is important to me. This piece includes several quick ways to gain an understanding of what content by keyword that Google prefers vs. what you have on your site currently.

 

Bing Sever Ties With Webmasters By Firing Duane Forrester

https://www.seroundtable.com/duane-forrester-bing-fired-19375.html

Probably the biggest news of the week. Duane is highly liked and well regarded in the Search community. Will he move to an agency or, gasp, Google?

 

Six Reasons To Fire Your SEO Agency

http://searchengineland.com/six-reasons-fire-seo-205494

A very insightful

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Mark Jackson Do The Monster Mash!

From All Of Us At Vizion Interactive Happy Halloween!

 

 

 

 

 

Gary Huhn Online Reputation Management: Monitoring Tools for Brands to Try

In an increasingly digitized business and consumer climate, online reputation management (ORM) is more important to brands than ever. While the internet provides limitless opportunities for positive initiatives (such as marketing and relationship building), it also opens companies up to possible widespread reputation damage.

 

Regardless of your brand’s size or industry, ORM is crucial to providing yourself with an advantageous online climate. The benefits of ORM include:

 

    Directing the conversation. Knowing (and sometimes addressing) what others are saying about your company keeps you in control.

 

    Measuring your impact. When your brand pops up in publications or conversations among competitors or consumers, finding out
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Mark Jackson Vizion’s Internet Marketing Link Roundup [10/24/14]

Latest Vizion Posts

Product Roadmap (Live Blogging From Bing Ads Next)

http://www.vizioninteractive.com/blog/product-roadmap-live-blogging-bing-ads-next/

 

Search as a Business (Live Blogging From Bing Ads Next)

http://www.vizioninteractive.com/blog/search-business/

 

Bing as a Platform (Live Blogging From Bing Ads Next)

http://www.vizioninteractive.com/blog/bing-as-a-platform/

 

How Bing fits into Microsoft’s strategy (Live Blogging From Bing Ads Next)

http://www.vizioninteractive.com/blog/bing-fits-microsofts-strategy-live-blogging-bing-ads-next/

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SEO

3 Musts for a modern SEO Strategy

http://www.semrush.com/blog/publications/3-musts-modern-seo-strategy/

A good quick read on some tips to help stay on top of present day SEO. Some of these may be simple, but it’s often the simplest things that get overlooked. Content, social media and analytics will always be relevant and vital to any successful online marketing campaign.

 

More than keywords: 7 concepts of advanced

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Mark Jackson Product Roadmap (Live Blogging From Bing Ads Next)

Speaker Paul Apodaca, Senior Director of Product Planning Big Ads

Ensuring Bing meets advertiser needs

    Simplicity – Enabling advertiser success by providing efficiencies. Data – Insights & data that will lead to smarter business decisions Scale – Delivering experiences that consumers want

Web UI works at scale:

Multi-platform offering

Increase limits and caps

Mobile Experiences

Mobile management client

IOS and Android web UI client

Editor UI Refresh

Improved performance & stability

Improved upgrade experience

Account Summary

MSA migration

eIO US – Premium

Data

Universal Event Tracking

Inline campaign data – you shouldn’t have to go to a report and then go somewhere else to take an action.

Saved and distributed reports -

Proactive performance notifications

Remarketing

Optimization home tab

Campaign planner

Auction insights for

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Mark Jackson Search as a Business (Live Blogging From Bing Ads Next)

Speaker David Pann, General Manager, Search Business Group

Sea Change:

    Get integrated with all MSFT products Build a monetization engine that can apply to all MSFT

Listening – we (MSFT/Bing) didn’t have the right to tell people how to do things. We had to listen and provide what customers want.

    Make it efficient Remove restrictions Make it a good buy; make it good ROI

R&D Team is listening and addressing customer needs.

Driving more user engagement with ads (click volume):

All Devices – up 30%

Mobile – up 133%

What does 2015 look like?

Customer / Partners / Performance / Mobile

Integration/Innovation/Differentiation

“Where Bing goes, Bing Ads goes” – David Pann

Customers – Always Be Listening

Partners

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Mark Jackson Bing as a Platform (Live Blogging From Bing Ads Next)

Speaker: Stefan Weitz Bing Director of Search

Trying to build the world’s largest information fabric.

How do create the ability for folks to use whatever modality they want in search (not just words). How do they help the systems understand natural human language (written – text from a keyboard/pen; spoken – voice; body – gestures). Context is also a big thing (physical/location; social). Understand the intent of the user – what are they trying to do. 2 ½ words is still the average query length. These queries could mean many things. But, these queries are still what they see the most of.

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Mark Jackson How Bing fits into Microsoft’s strategy (Live Blogging From Bing Ads Next)

Well, it is not at all a surprise that Microsoft/Bing hosts a Seattle event with rain in the forecast for the time that I’ll be here.

That said, Bing has been very gracious in their hospitality, and I really enjoyed last year’s event and I’m looking forward to what Bing has to share with us, today.

Represented in today’s summit are Group M, Havas, Universal-McCann, iProspect, ebay Enterprise, iCrossing, and a number of mid-tier agencies, such as Vizion Interactive. I believe a little over half of those in attendance are Bing employees, with total attendance of approximately 50.

Three goals of today’s summit:
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Mark Jackson Vizion’s Internet Marketing Link Roundup [10/17/14]

Latest Vizion Posts

The ABCs of SEO

http://www.vizioninteractive.com/blog/the-abcs-of-seo/

SEO

Tired of hearing “You’re too expensive?”

http://www.seocopywriting.com/content-marketing/tips-and-strategy/tired-hearing-youre-expensive/

It’s about helping them see the value you are bringing to them so they don’t see it as a painful cost.

Measuring ROI: why we’re all doing it wrong

http://www.marketingpilgrim.com/2014/10/measuring-roi-why-were-all-doing-it-wrong.html

Included are some great points on how we need to think about ROI in a multi-touch mindset. Model attribution is becoming a hot topic in digital marketing this year, and it is time for everyone to understand how looking at all touch points leading to conversions are the way to go. Read about how Dixon Jones feels that there is more to the

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Joshua Titsworth The ABCs of SEO

My oldest started kindergarten this year, and with that comes learning the ABCs. This means most of my nights are spent looking at poorly copied indecipherable black-and-white copies of images whose first letters my son is supposed to learn. So when my time came to write for the Vizion blog, I got the bright idea to write out the ABCs of SEO. I thought it would make for a fun read, but when it came down to it I have to say that coming up with elements for each letter was tougher than I’d like to admit. Regardless,

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Mark Jackson Vizion’s Internet Marketing Link Roundup [10/10/14]

Latest Vizion Posts

Breaking News: TopSEOS.com Banned in Google - http://www.vizioninteractive.com/blog/breaking-news-topseos-com-banned-google/

Top 15 Places Your Local Business Needs To Be Seen - http://www.vizioninteractive.com/blog/top-15-places-local-business-needs-seen/

Mobile

 

Cross-Device Measurement: Believe the Hype

http://searchenginewatch.com/article/2374908/Cross-Device-Measurement-Believe-the-Hype

With analytical tacticians honing in on multi-channel attribution and the progression towards defining solid attribution models, cross device measurement is definitely a hurdle we need to clear.

 

SEO

 

Pigeon Rolled Back? Law Firm Study Says Yes

http://searchengineland.com/pigeon-rolled-back-law-firm-study-says-yes-205060

Ah, much like any large scale algorithmic update…It seems Pigeon follows suit as they always seem to drop the hammer, wait a little bit and then ease up a bit.

 

The Death of Google Authorship: Why Being an Author Isn’t Dead 

http://www.searchenginejournal.com/death-google-authorship-author-isnt-dead/

A great read

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