19 Technical SEO Considerations You Should Look at Today
“Some of these are basic, some aren’t. Either way, it’s a good list to keep on hand.” –Joshua Titsworth
Is Poor Backlink Strategy Damaging Your Brand?
“Outreach to sites is inevitable if you’ve been doing spammy tactics. But it’s no excuse to be a jerk to webmasters who haven’t replied to your email.” –Joshua Titsworth
Set Majestic Up Your Way
“SQUEEEEEEE…I mean, *ahem* Majestic now allows you to customize it YOUR way. Talk about putting the customer first.” –Joshua Titsworth
Why Spending Big On Extraordinary Content Marketing Is A Good Bet
“This is a bit self-promotional, as... Continue Reading »
Majestic Trust Flow or Moz Domain Authority for SEO?
"So many metrics to choose from, which one should you be looking at?" -Joshua Titsworth
3 Steps to Identify Blog Topics that are Relevant to Your Audience
“Are you stuck trying to determine what topics you should craft content around for your blog posts? Here is a guide that helps you identify blog topics that are relevant to your audience.” –Gary Huhn
Bing Takes A Stance Against Poor Spelling and Grammar, Saying It Will Hurt Rankings
“Google has already warned us about how poor spelling and grammar can affect search rankings and now Bing is taking the... Continue Reading »
If you constantly seek more leads and conversions from your online presence, then you more than likely understand the priority of having your website ranked high in search engine results. So what can you do to improve your ranking efforts in search results?
In the past, it was easy to pick a high-traffic keyword you wanted your Web site to rank for, such as “San Diego dentist,” and write content targeting that particular keyword. Google used to match keywords within a query to keywords on a Web page. The higher the on-page keyword density that matched the query, the more relevant... Continue Reading »
Google Didn’t Want Us To Use The Keyword Planner This Way. But It Works Nicely.
“It’s not often that people blog about alternative ways to use common tools so this was a good post that thought outside the box about using Google’s Keyword Planner tool.” –Jordan Kasteler
The Attributes of Usability and How to Exploit Them
“It’s high-time SEOs learn more about usability for Internet marketing purposes. There’s a great recap of various usability attributes here.” –Jordan Kasteler
The Number One Thing PPC Consultants Should Be Doing To Retain Clients
“While focused on PPC, this article is a good reminder to all consultants on how... Continue Reading »
*From time-to-time it is nice to take a moment and recognize Digital Marketing software/tools that help make our lives easier.
Competitive Analysis is quite possibly one of the most integral elements of creating, planning and measuring a successful Search campaign, be it Paid or Organic. Specifically, gaining an understanding as to what visibility wins a competitor has endured in regard to Organic presence is extremely important. Seeing what visibility a site has attained provides a starting point for your research into how they got there and what you need to do replicate this process. Within the Paid Search realm competitive insight... Continue Reading »
A Beautiful Day in Your Neighborhood
“Be sure to update your Yahoo local listing, as they have updated the listings with some new enhancements such as a larger map, photos, company overview, etc.” – Gary Huhn
Index Your Content Faster With the Fetch as Google Tool
“Did you just upload new content to your site and you want it indexed as quickly as possible. Use the often under-utilized Google Fetch tool to get your content indexed faster.” – Gary Huhn
WTF is a Cookie Anyway? Do You Really Know, or Just Think You Do?
“Do you really know what a cookie is? Do you know what... Continue Reading »
9 Tools To Help You Come Up With Content Ideas
“Sometimes the most difficult part of content creation isn’t finding the writing resource, it is the ideation.” –Josh McCoy
Google Webmaster Tools Crawl Errors Reports Now Showing Errors on Final Redirect URL
“Nothing like the feeling of Google offering more Webmaster Tools insight!” –Josh McCoy
Toward a Linkless SEO: The SEO Link is Dying. Here’s What Might Replace It
“Great write-up and interesting take on what might replace link building.” –Joshua Titsworth
Guest Blogging: A Change in the Google Algorithm
“Gini gives her take on the ‘guest blogging is dead’ thing.... Continue Reading »
The last time we talked about local citations, we chatted only about the US. So, to be fair, we wanted to look at what UK citation sources exist. Like the US version, there have been many “top 10” or “50 of the best citations” lists for the UK. However, unlike the US spreadsheet, which had almost 300 sites, the UK list has nearly 500 sites. (There are some sites from the US list represented on the UK list because those sites accept UK as well.) Nevertheless, there are plenty of UK-specific places.
Like the US list, this spreadsheet will let you... Continue Reading »
Did you feel like this when you were brand new to digital marketing?
Linking The Google Way In 2014
- Mark Jackson
The Beginner’s Guide to Social Media
“I’m recommending this content purely from a visual standpoint of how content should be made!” – Jordan Kasteler
The Power of Authors and Content for Link Building
“This article takes a fresh approach to outreach and guest posting calling upon authors vs domains.” – Jordan Kasteler
What to do with your Disavow List when 301’ing an Old Domain
"If you’ve ever had to deal with a disavow and redirect an old domain, you should read this." - Joshua Titsworth
How to Create a Prioritized SEO Action Plan
"Simple but thorough write up on... Continue Reading »
“Finally, Google is giving us better page/keyword impression numbers! We’re still not forgiving them for encrypted search though. :)” -Josh McCoy
“Another reason to remember that images are content and that you should be on Pinterest!” –Josh McCoy
“Good recap of what happened in 2013 and what to expect in 2014.” –Joshua Titsworth
“Something I think we all can relate to, a few items everyone should be focusing... Continue Reading »
The Search Engine Friendly Birthday Card
“This is a great reminder to explore different attribution models for different client goals to show the true value of marketing channels.” -Jordan Kasteler
“This tutorial teaches how to set up custom variables to track data passed through a Google parameter.” –Jordan Kasteler
“From one of the link-building greats in our industry, here is the simple direction you need to take in link-building. Don’t get burnt like so many others have over the past few years regarding link-building.” –Josh McCoy
Hey girl, how about an SEO meme?
“This article speaks about how companies feel there is a lack of cause and effect data from their SEO programs. The article speaks to the shift from keywords as the driver for content optimization and creation and how the focus is now on answering customer questions along the sales cycle.” – Dario Ruff
“There are some great resources here that you can import into Google Analytics to start reporting on right away.” – Jordan Kasteler
True or False?
In the words of Get Rich Click!’s Marc Ostrofsky, “relevance is a search engine’s holy grail.” Though this is a very simple concept, when it comes to producing infographics for SEO, relevance is sometimes more difficult to achieve than not. We have all run into spammy link bait infographics before. You know the ones that are on based on hot “viral” topics that have nothing to do with the brand/site that is sponsoring it.
All online infographics are a form of content marketing link bait, but there are good forms of link bait and questionable ones. There’s a... Continue Reading »
Vizion Interactive is known for their thought-leadership in the Internet marketing community and are often found contributing to conferences or blogs. While you may catch our blog, we wanted to share our best stuff around the web that you may have missed.
The majority of e-commerce websites share the same goal and the same struggles. Many users are hesitant to purchase products they can’t touch, feel, or operate prior to purchasing. This makes selling products online tougher than selling in brick and mortar stores; the same obstacles may also apply to catalog purchases. Knowing these struggles, e-commerce site owners understand they must convert (sell a product) users the first time they visit their online stores, or they will lose many sales.
There are many how-to articles on the Web that provide a foundation for optimizing your e-commerce site to increase conversions, but none... Continue Reading »
Christmas for the average SEO.