The Vizion Search Engine Optimization Blog
- 2012Jan25Super Bowl 2012 Not Only Fuels Social Media Marketing Like Never Before But it Sports an Entire Social Media Command Center for Itself
It won’t be just the New England Patriots and the New York Giants that attract viewers to the 46th Super Bowl on February 5th. The American
public just can’t seem to get enough of the commercials released during the Super Bowl. They are very attention-grabbing, after all, and usually the most comical commercials of the entire year. It’s been said that a great deal of viewers are watching for the commercials, not the game.But don’t expect to see all big brands paying the astronomical fees to get a coveted spot. According to Wikipedia, Super Bowl Advertising costs are in the millions for one commercial and in return a brand gets in front of a viewership of over 90,000,000 when eyes are continuously glued to the TV. But if you think back, some big brands have been dropping off. Remember the great strand of Pepsi commercials featuring Brittany Spears? And the old Doritos commercials with all of the hot women eating those chips in an oh so sexy way? Where will these brands be during this Super Bowl and what will they be doing/what are they doing [...]
- 2012Jan19Schema.org: The Ghost in the Machine
Last year the big three search engines (Google, Microsoft and Yahoo!) announced they were collaborating to create and support a new HTML markup called schema. And while current markup formats are still supported, when Cerberus is guarding the Gates of SEO you should pay close attention. So then, just what is schema and what does it mean for you?- 2012Jan16Blogging for Business
Business blogs, like this one, are an excellent way to share a company’s knowledge, new products, news, etc. with customers and employees. This tool offers an easy way to increase web traffic and reach potential customers while building a company’s brand and establishing a stronger corporate image. One of the best parts about this marketing tool is that many blog platforms are free and they are fairly easy to maintain.
Before starting a blog, the purpose and business objectives of the blog need to be established. While there are many general benefits of having a business blog, the expected outcomes should be spelled out to ensure they are in line with company goals. Once these items have been defined, figuring out who the targeted audience will be is likely the next step in the process. For many businesses, this would be their ideal customer. Addressing the questions and needs of these individuals can help make the blog the powerful marketing tool it was set up to be. After these points have been addressed, the process of setting up the blog is a piece of cake!
- The first step to starting a [...]
- 2012Jan13A New Year…Time for an SEO Review
As we enter a new year and reflect on the previous , there is no greater time than to complete a review of your SEO program. Many of us fall victim to an obsessive pace as we attempt to stay abreast of all the search engine changes and offerings as the year goes on. Now is the opportunity to reflect on the overall goals of your site as well as the broad level elements of your SEO campaign to make sure your strategy is in tune. Check out more of this in my monthly column on Search Engine Watch, Seven Quick Tips to Keep Your SEO on Track in 2012.
- 2012Jan10Social Media Marketing Tips for 2012
Social media marketing is an essential component in any Internet marketing campaign, whether on a local, national or globe scope. It is the platform that allows for business owners to reach out and interact with customers, like-minded consumers, colleagues, top niche influencers and more in a direct manner, all done in real time, while also dovetailing and strengthening SEO efforts. Many businesses of all sizes are already taking advantage of the power of social media marketing. If you’re not, 2012 (now) is a perfect time to start.
Some tips to keep in mind when rounding out and executing your social media marketing campaign are:
Time is Required. Relationships must be built, nurtured and maintained and this takes time. Just like any relationship, you have to put the
work in for it to be successful. You can however preschedule some of your posts, set up monitoring and alerts for customer service issues, etc. but you will still need time for live posting and interaction. Showing the human side of your business is very important. This will be a great commitment so structure how and when to dedicate time so you won’t feel [...]- 2012Jan3New Year’s Resolution…more links!
Hi 2012 and Welcome! And now that you are here, what would be more appropriate (or stereotypical) than making a New Year’s Resolution? Well, perhaps breaking them. But far be it for me to buck convention. So to start off 2012 on the right track, I have resolved to focus on a few fundamental link building strategies: lose weight, quit smoking and spend more time with friends and family.
- 2011Dec14What is Article Syndication?
In the marketing world, article syndication refers to the process by which articles, columns, stories, photographs and other featured content is simultaneously distributed for publication on various websites. Although this may sound like a cumbersome task, it is actually a simple process. Since Google Panda some marketers have given up on the use of article syndication as a part of their marketing strategy, but many still believe that this practice can still prove to be quite effective if done properly. The goal of article syndication remains the same, increasing traffic to your website from members of your targeted audience. However, this can no longer be achieved simply by posting poor quality articles to multiple directories. For this strategy to work post Google Panda, it is very important to create quality articles that others will be interested in sharing and/or posting on their own website or blog.
The first step in article syndication is to write a quality article for the purpose of distribution to various sites. Start small by writing 3-5 articles to get you started. The articles should be [...]
- 2011Dec13What’s So Important about Internal Linking Anyway?
Many budding SEOs, good SEOs and even expert SEOs from time to time get consumed in the “keyword” and forget that internal linking is a crucial element of SEO effectiveness. It tells a lot more to search engines as well as visitors than one might think.
- 2011Dec7YouTube Case Study: How Orabrush Got Into Wal-Mart and Top Three Strategies You Should Take Away
Most of us are familiar with just how viral YouTube videos can be. From funny to risqué to talent-focused and everything else imaginable, just the right format can cause a YouTube video to be shared with millions, world-wide. Each and every one of us has both received as well as forwarded YouTube videos we felt worthy to be shared. So what defines worthiness? Let’s look at the Orabrush story and decipher.
Orabrush Origins
Orabrush was created by Dr. Bob Wagstaff, who was 75 at the time. In order to get consumers aware of and buying his product, he first spent
tons of money on traditional advertising and trying to reach out to stores himself, all to no avail. Frustrated and now with minimal funds, he then turned to Brigham Young University (BYU) to have a group of marketing students study his product and target market to determine the best way to sell it. They concluded the only way to sell the Orabrush would be online and that only about 8 percent of Internet users would be interested. They told him to give up. But one student spoke up saying that 8 percent of [...]- 2011Dec5All I want for Christmas…are links!
And to help all the boys and girls out there in SEO land, I am going to give you three link building tips to help secure your spot on Santa’s Nice List!
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