WHAT: Dallas Digital Summit 2013
WHERE: Irving Convention Center
WHEN: December 10-11, 2013
WHO: Mark Jackson, Jordan Kasteler, Josh McCoy, Ben Douglas
Are you going to the Dallas Digital Summit next week? Well, we are! We are very proud to announce that Vizion Interactive will be sponsoring and presenting at the Dallas Digital Summit 2013.
Join our Digital Marketing Strategist, Jordan Kasteler as he speaks on Wednesday, December 11th from 1:40-2:40 pm during the “Content Marketing with Social Media” session on the Dallas stage. In his presentation, he will tell you what you need to know about content marketing with social media, including why it’s effective, how... Continue Reading »
Are you using HTML5 yet? See why you should with this HTML5 infographic from Kony.com.
Our founder and SEO veteran, Mark Jackson, can attest to being happy about duplicate content for the first time!
While Google has made no fewer than 14 “major” updates to its algorithm this year, perhaps the biggest move will be that they have moved to “make search more secure” and eliminated our ability to track keyword referrals for SEO efforts.
Kinda strange, then, that I would say that – in a way – I’m thankful for Google’s tough stance on making SEO even more challenging…I believe it’s ridding our Industry of the “pretenders” (I seem to be getting less and less SEO spam emails…you?).
While SEO has become more challenging, it’s also helping our Industry to evolve. We must all become solid... Continue Reading »
Anyone that’s ever done work in local SEO knows one thing, consistent citations are really important. But where do you get them from? There are aggregators such as Superpages, YP.com, Acxiom and others that distribute information to several other sites. And yes, there is the ever popular White Spark Citation finder (which I will always recommend). But truth be told, there are a lot more sites out there than just these.
Over the years several people have written “top 10” or “top 50” or even “best places to get citations” and compiled lists of known company directories. So we did some... Continue Reading »
Easily Buy SEO Lift & Disrupt Google’s Vaunted Search Algorithm
"I thought this was pretty good at using social to affect Organic." - Josh McCoy
"This article lends a little more weight to the idea that your local optimizations via Google + can and will affect the overall SEO performance of your website. This article also shows you how to optimize your G+ page and measure the local impact it has." - Dario Ruff
"This article gives some good advice for online merchants to... Continue Reading »
Conspiracy Theory or Conspiracy Fact!?
Traditional model of communication
Then the web changed everything. Does the model need to be updated? Now receivers are creating messages and passing
People are relying on search engines less and less over the years. They are are accessing data in different channels
(social). People are busy creating content now.
Now there is
The amount of feedback is much larger.
When you study the feedback it helps you to plan your future messages.
You can create listening goals... Continue Reading »
It was a great day in Chicago at Search Engine Strategies which was jam packed with insightful information. While there were sessions on Paid, Social and much more you can tell I am favoring the content marketing vertical this year. After listening to several speakers today the mutual vibe was to create great content and let it be the bridge between Search and Social.
Here we go...Badass Blogging: Best Practices to Enhance your Customer Reach Dan Cristo, Director of SEO Innovation, Catalyst Online
Create a routine:
Hold ideas and bullet points then plan a time to sit down and flush them out.
... Continue Reading »
Conference: Search Engine Strategies(SES) Conference Chicago
Date: Nov. 5-7th
Speakers: Josh McCoy (@joshuacmccoy) Grant Simmons (@simmonet)
Session: Assess. Diagnose.Fix: How to become a Leading SEO Mechanic
It's back! Search Engine Strategies(SES) is once again hosting their conference in Chicago and it starts today. Want to be a better marketer? SES fills their three day conference agenda with a wealth of sessions on Paid, Owned and Earned strategies to help you succeed.
Again this year we are proud to announce that Vizion Interactive will be attending and presenting. Join Digital Marketing Strategist Josh McCoy, on Day 3, as he speaks in the "Assess. Diagnose.Fix: How to... Continue Reading »
Does Google know everything about you?
Do you remember how you used to "Google" before Google?
As SEOs, we have had very little time to stand back up, brush the dirt off ourselves, and glare back at Google for the recent retrieval of keyword data insight provided by the search giant. For some, this data presented an opportunity to hone in on targeting single keyword-minded SEOs, but it’s also used by others to gain a better understanding of what searcher intent was used by organic referrers and thus how they interacted with site content. This was successfully analyzed by reviewing user metrics such as bounce rate, pages per visit, time on site, as well as conversion... Continue Reading »
Does Bing provide you with what you're looking for?
So, I admit it…I am a bit “vain”. I am one of those CEOs who will on occasion search “search engine optimization companies” on Google to see just who is showing up.
In the past, I would see my “friends” TopSEOs.com (see many earlier posts on this subject). But, today, I came across another NEW “friend”.
Gotta love it.
I haven’t dug into exactly how these guys are established (who’s behind it), but I love it when I can check the backlink profile for a site like this and see a “clear” affiliation.
In this case, there’s a link from this website, MarketLeaderSEO.com (below)... Continue Reading »
Everyone appreciates a good computer and monitor setup, right? Check out two setups from our work-at-home staffers:
On the day of September 27th, 2013, Vizion Interactive's staff brings to you great Internet marketing links you may have missed this week:
Digital Marketing Specialist
Google’s Keyword Data Apocalypse: The Experts’ View
"There’s been a lot of talk on (not provided) and Google going to 100% secured searches. Here’s another good piece on what happened and other tips on how to deal with it and other areas in analytics to look at. Go read it!"
Digital Marketing Strategist
The Most Actionable SEO Tips Ever
“This... Continue Reading »
Since 2010 search marketers have balked at the loss of analytical transparency provided by Google via keyword referral data as the search giant moved to enhance searcher privacy for logged in users. Kinda strange they didn't follow suit with AdWords data. OK, OK, I digress. Current activity on Google Search indicates that Google may be closing the gap on visible Organic keyword referrals with a much heightened use of secured search results.We Saw This Coming
Well, at least we did. Over the past months the amount of Not Provided referred traffic we have been monitoring have been in a continual growth... Continue Reading »
Facebook’s Graph Search and new features in ad audience targeting have provided a wealth of information and offered new abilities to Internet marketers (or any member of the public), but it still remains largely untapped. With a bit of creativity, the options are almost endless!
This post covers the various benefits that Facebook’s data offers to both marketers and users and outlines how to take advantage of the data and how to optimize your pages for Graph Search.
Feel free to jump to the section that interests you the most:
Data Mining, Research, & Competitive Intelligence
Hiring &... Continue Reading »
Two Steps Ahead of Google in the Past
Last month, in my column titled Vince: The Google Update We Should Be Talking About (on Search Engine Watch), I had mentioned a comment made by my dear, departed friend Ted Ulle about Google’s Vince Update, and – in particular – something that he proposed as a manner in which Google might determine “brand.”
Here’s what he said (mind you, this comment came in 2009):
I also have the sense that there is a change in this direction. In 2008 Eric Schmidt made some comments that brands were more important. My only question is whether the... Continue Reading »