Connect:
Facebook
Twitter
LinkedIn
G+
YouTube
Vizion RSS Feed
Get In Touch:
| ext 60
Home: Vizion Blog

The Vizion Search Engine Optimization Blog

Mark Jackson Vizion’s Internet Marketing Link Roundup [8/29/14]

The latest Vizion posts: Authorship, Authority and Trust, OH MY! - http://www.vizioninteractive.com/blog/authorship-authority-and-trust-oh-my/  Vizion around the web: 5 Ad Types That Need To Go Away - http://www.isoosi.com/blog/5-ad-types-need-go-away.html Branding The Growing Importance of Online Reviews http://www.searchenginepeople.com/blog/125-online-reviews.html The Growing Importance of Online Reviews: Approximately 90 percent of respondents reported using online reviews to determine whether or not a business is a good one. Furthermore, a whopping 39 percent of respondents reported using online reviews to determine the quality of a business. How You Can Draw People Into Your Content And Get Them To Engage http://www.searchenginepeople.com/blog/125-read-comment-content.html When it comes to content market, the rule of thumb you should always keep in mind is write with personality. ... Continue Reading »

Joshua Titsworth Authorship, Authority and Trust, OH MY!

While Bing and Yahoo are changing the way their SERPs look, Google has decided to join along by removing the use of rel=author. That’s right, no more photos by search results any more. Huge move right? While it’s not big enough to make SEOs scream, “THE SKY IS FALLING!” it is big enough to swivel some heads, cause some face palms and deep heavy sighs in others. Especially those (myself included) that got clients to implement this (recently I might add) only to have it taken away. And for those of us that just did that, we may be like: So ... Continue Reading »

Mark Jackson Vizion’s Internet Marketing Link Roundup [8/22/14]

The latest Vizion posts: Is the interface that Google is testing for local better for the user? - http://www.vizioninteractive.com/blog/interface-google-testing-local-better-user/ Call Tracking – Google’s now in the game - http://www.vizioninteractive.com/blog/call-tracking-googles-now-game/ Your 3 step guide to SEO content analysis - http://www.vizioninteractive.com/blog/3-step-guide-seo-content-analysis/ Vizion around the web: 10-Point Google Analytics Implementation Checkup - http://searchenginewatch.com/article/2359561/10-Point-Google-Analytics-Implementation-Checkup From Josh McCoy Not Everything in Today’s SEO Has to be Organic - http://searchenginewatch.com/article/2358939/Not-Everything-in-Todays-SEO-Has-to-be-Organic From Mark Jackson Link Building Announcing the All-New Beginner’s Guide to Link Building - http://moz.com/blog/beginners-guide-to-link-building Just read it, it’s amazing and it really needed to be updated. SEO  3 Quick Evergreen SEO Tips To Help You Rank - http://www.semrush.com/blog/seo-2/3-quick-evergreen-seo-tips-to-help-you-rank/ Simple, yet powerful advice any site owner should check out. The real ... Continue Reading »

Joshua Titsworth Is the interface that Google is testing for local better for the user?

A few days ago Barry Schwartz at Search Engine Land announced that Google was testing a new local knowledge graph interface. If they roll it live it would replace the current carousal view that people are seeing (below the Kansas City version of what SEL posted):

And while that looks pretty cool you have to wonder how effective it really is. Sure it takes up less space than the view shown on Moz’s Google+ page:

image credit MozThe new view looks more actionable by not letting the user look at the rest of the SERPs. This view is forcing the ... Continue Reading »
Rebecca Weichmann Call Tracking – Google’s now in the Game

For quite some time now, Google has provided call-tracking for Adwords advertisers. However, in the past, this was limited to providing the numbers within the confines of the ad, itself. More recently, Google has introduced an offering that takes this offering to the next level…bringing call tracking TO YOUR WEBSITE. This is not new. There are many providers of such services. In fact, Google has – for as long as I can remember – provided a directory of solution providers which allow for integration with Google Analytics/. and we are often recommending to our clients that they make the relatively small investment in ... Continue Reading »

Josh McCoy Your 3 Step Guide to SEO Content Analysis

One of the most important points of knowledge in an organic search campaign is understanding where the search engine optimization (SEO) value lies within your site. Without a deep dive into the individual areas of a site on a regular basis, a search marketer is left blind in understanding where exactly success is working and where opportunity lies.   The Whole is Greater than the Sum of Its Parts . . . Sort of Aristotle wasn’t an SEO, but he was partially correct in his famous saying. Yes, the whole is what creates your domain authority and, together, all parts will create a ... Continue Reading »

Mark Jackson Internet Marketing Link Roundup [8/15/14]

Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear - Whiteboard Friday “Ever heard of link echos? No, you’ll want to read this.” - Joshua Titsworth 10 awesome Google features you should be using “some pretty good features you might not know about.” - Joshua Titsworth My #1 Local Citations Tip: Do Another Round “Did you do some citation work? Great, check up on them.” - Joshua Titsworth Four reasons you can’t ignore SEO “SEO can get a bad name from time to time but don’t let it get you down.” - Joshua Titsworth 10-Point Google Analytics Implementation Checkup “Your quick guide to whipping your Google ... Continue Reading »

Joshua Titsworth Social Media Wins And Losses Of The Last 12 Months

Social media campaigns always involve a certain level of risk. Great ideas can translate into outstanding victories, but sometimes they miss the target completely. Reviewing the last twelve months of social media campaigns will help other businesses learn from both sides of the coin. The Winners Success isn’t only about the final product; success in a social media campaign is heavily tied to realistic goals and practical ways to reach said goals. By examining some of the best social media initiatives in the past year, each provides a tangible problem with an easy corresponding action. Dove’s Real Beauty Sketches One of the most meaningful ... Continue Reading »

Mark Jackson Internet Marketing Link Roundup [8/8/14]

Competitive Analysis for Panda Using SEMrush

“Great process including a must have tool!” - Josh McCoy

 

I See Content Everywhere - Whiteboard Friday

“Content is King and will be for the foreseeable future. Learn that it is everywhere!” - Josh McCoy  

SEO Industry Tweets Its Reactions To Google's SSL Ranking Boost

“Hear about the latest update? Curious what others are saying? You'll get a good chuckle out of it.” - Joshua Titsworth

 

How To Do A Link Audit For Your Own Company

“Good write up of what a link audit should include and look like.” - Joshua Titsworth

 

21 High Performance Best Practices for Speeding up your Website

“Jey

... Continue Reading »
Mark Jackson Internet Marketing Link Roundup [8/1/14]

Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results

“Still scratching your head about Pigeon? Don’t.” - Joshua Titsworth

How do I tell if my site is at risk of a penalty?

“Ever wondered if your site was a risk for a penalty?  Check out this guide if you have.” - Joshua Titsworth

A 6-Step Guide for Repurposing Content

“Ever looked at your site and thought how can I reuse what I have already written? This piece explains some ways you can.” - Joshua Titsworth

Run Your Established SEO Like PPC & Maximise ROI Long-Term

“Great advice on how to have the right

... Continue Reading »
Joshua Titsworth 3 Types of Outreach Mishaps

Outreach is an important aspect of any business. Whether you use social media, email or reach your audience another way, use outreach moments effectively to promote your image. To have a positive outreach experience for both your business and the consumer, you should avoid the following five mishaps:

    Send it to the right person
Nothing is more humiliating than sending an email to the wrong person. Double check the email address and name used in the email so that it looks like you know what you’re doing.  I suggest using Gmail. Gmail has a function that allows you to “undo” a send. ... Continue Reading »
Gary Huhn 10 Tips for International Email Marketing

International growth is an important aspect of many business’ marketing strategies. Expanding your potential market beyond the borders of your business’s country of origin can be an exciting and fruitful process when done effectively. Here are ten things to remember when approaching international email marketing:

1) While this might be obvious, language plays a central role in translating your business to other countries. Translating content requires more than a literal switch from one language to another, so it is important to work with an attentive local translator who understands differences in phrasing and idioms. Vicks Vaporub experienced the importance

... Continue Reading »
Mark Jackson Internet Marketing Link Roundup [7/25/14]

How to Use Google’s Structured Data Markup Helper

“If you're a novice to schema markup, here is a guide to using Google's structured data helper” – Gary Huhn

5 Fantastic WordPress Plugins to Make Your Site Mobile Responsive

“Do you have a mobile version of your website? Here are 5 WordPress plugins to make your site mobile responsive” – Gary Huhn

How to Ensure Your SEO Strategy Delivers the Right Traffic

“Ensure your SEO strategy delivers the right traffic by providing content your customers care about” – Gary Huhn

How to Optimize Your Content Strategy With Social Listening

“If you understand what your customers are saying, what

... Continue Reading »
Joshua Titsworth Stop with the PageRank

As search engines continue to develop and generate new ways of determining website relevance, the methods used for articulating site performance are becoming more nuanced. This encourages a new approach to search engine optimization that matches the ever changing landscape of the internet.

PageRank is Dead/Dying/Needs to be Gone

Several years ago, PageRank information was updated every few months, but now these updates occur much less frequently. The lack of up-to-date information regarding PageRank reveals that this is no longer a reliable indicator of a site’s performance. At the very least, it cannot be the sole measurement of site performance and should only

... Continue Reading »
Mark Jackson Internet Marketing Link Roundup [7/18/14]

6 SEO Myths the Pro Are a Little Tired of Debunking

“Myths are myths, let’s put these to rest okay?” – Joshua Titsworth

Why Do Google Penalties Exist? Spam, Pandas and Penguins!

“Ever wondered why Google penalties exist? Emily gives a quick, simple run down on why they do.” – Joshua Titsworth

Random Little SEO Tips Anyone Can Use

“Quick, simple tips on improving your site no matter how big or small it is.” – Joshua Titsworth  

Study Shows Organic Search is Responsible for 64% of Web Traffic

“Think SEO is dead? Think again.” – Gary Huhn

How to Reduce Your Site’s Bounce Rate

“The best tactic you

... Continue Reading »
Mark Jackson SEO Request for Proposal RFP

In my push towards helping to create some Standards, demystify search engine optimization and help more and more people get search engine optimization into their marketing budgets, I am offering up a free RFP template for those seeking search engine optimization services.

Certainly, there will be other search engine optimization firms out there who may want to offer some suggestions AND I WELCOME THEM! (add them as a comment to this post, and I will try to include them, as we revise this moving forward).

As with all things "interactive", this document should be a living/breathing thing, constantly evolving to include other

... Continue Reading »
Mark Jackson Internet Marketing Link Roundup [7/11/14]

Link Building Tips to Amplify Your SEO

“A few simple but powerful ways to amplify your link building efforts.” – Joshua Titsworth

Why Mobile Matters – Now

“Still dragging your feet on mobile? Great read on why you shouldn’t be.” – Joshua Titsworth

Content Alone Can’t Build Links

“Did you build great content to get links? Great, but it’s not enough.” – Joshua Titsworth

An Introductory Guide to Cross Channel Remarketing on Facebook, Twitter, and Google

“An introductory guide to focusing on the different ways you can use online advertising to build your brand and become a top-of-mind choice for your customers.” – Gary Huhn

Learn How to

... Continue Reading »
Josh McCoy Digital Marketing: Strategies and Tactics for Social and Search Success

While often used synonymously, strategies and tactics are terms that are intricately related but different in scope. It is important to understand how these terms are linked in order to achieve your company’s overall marketing goal. Once your business has a goal, you need a plan for how to achieve that goal. 

Defining a good goal for a digital marketing campaign can be challenging. Of course, the main goal of any business' website is to get the customer to buy the product or to develop a lead that will result in a conversion down the road, but these are certainly not

... Continue Reading »
Mark Jackson Internet Marketing Link Roundup [7/3/14]

How to Track the Success of Your Email Campaign in Google Analytics

“When launching an e-mail campaign, Google Analytics is an incredibly useful tool to gauge its success and help to pinpoint where it needs to be improved.” – Gary Huhn

Think Your Yelp Profile isn’t Important? Think Again!

“Learn some helpful tips and tricks in creating, managing and optimizing your Yelp profile, and learn how a well-developed Yelp profile can help your business succeed.” – Gary Huhn

Backlink Monitoring Procedures: A Case Study

“If you’ve ever done any link removal and wanted to keep a close eye on what links are coming in to

... Continue Reading »
Mark Jackson Internet Marketing Link Roundup [6/27/14]

Forget Big Content – Small Content is Critical to Search Success

“Mix up your content with big and small posts for critical search success.” – Gary Huhn

 7 outstanding Content Marketing Tips for Small Businesses

“Content marketing is now a required component of SEO and it works by engaging new and existing audiences, and encouraging sharing. Here are 7 content marketing tips for small businesses.” – Gary Huhn

 Why and How to Maximize Your Content Shareability

“Maximize your content shareability to focus on building awareness for your site so you become known as a leader in your industry. Create connections with influencers and become a

... Continue Reading »

Page 1 of 1912345...10...Last »