Google Announces Click-To-Play Video Ads

Well, the future of Interactive marketing is here…

Google has launched the ability for advertisers to bid on a CPC (cost per click) or CPM (cost per thousand) model for video ads and target these against keyword searches on its content network, just as it has offered for text and image ads.

As most would tell you, video is a much more compelling medium for advertisers, especially brand advertisers. Unlike regular television advertising, there is a direct response (click) associated with this, so it should be much more appealing to advertisers.

I wish I had more time to discuss this, but let me just say…”cool”. This is certainly something that we will be promoting to some of our larger clients. That being said, as is mentioned on the AdWords Blog, this is not merely something for large marketers to take advantage of, but something that all marketers can take advantage of.

Great job, Google!