At Onlineshoes.com, growing natural search revenue has been one of our largest key marketing initiatives for this year. We recognized that in order to achieve the kind of growth from this channel that we were looking for, we needed to consult with an outside SEO expert to guide our internal efforts.
Lori Gatto, Senior Online Marketing Manager | Onlineshoes.com
Search Engine Optimization is a core component of a digital strategy. Today’s SEO tactics extend beyond your website to your social presence, digital assets and branded campaigns. The most successful SEO campaigns utilize an always-on, multi-channel approach with a long-term focus and consistent application of best practices.
Vizion’s SEO strategists average more than a decade in search. Our SEO team works directly with your internal teams, digital agency or developer to coordinate optimization of your website, blog, video, images, press releases and social assets. With over 500 projects under our belt, Vizion can bring expert strategy, proven processes and project management savvy to your team. We offer both ongoing organic search marketing services as well as SEO audits and consulting.
Paid Search or PPC Campaigns can be up and running quickly and drive a steady amount of traffic and conversions. However, like most marketing, the more time spent optimizing your campaign the better your results. Vizion is committed to ongoing improvement of our client’s search campaigns. Keyword fine tuning, geotargeting, budget allocation, bid strategies and creative testing are all part of our toolkit. We help our clients set goals, measure results and optimize their campaigns toward specific targets.
Our paid search advertising specialists have experience across various industries. We leverage the major search advertising platforms of Google and Microsoft as well as secondary paid search and social networks. Put our years of experience to work for you. Cut your learning curve and improve your campaign results. Our expertise in display, SEO and social media allows our team find synergies between channels to maximize your ROI.
Social media marketing is one of the most rapidly changing fields in online marketing. New networks pop up every week with visitor trends and search influence changing as well. Many companies test the social media waters and later cannot find ways to justify the investment. At Vizion, we believe that you cannot effectively market in the social media space without understanding your audience, their interests and what THEY want to talk about.
Vizion’s experienced social media team offers consulting, auditing, optimization, content development and turn-key solutions for social media outsourcing. Our audit team can evaluate your existing social media efforts, review measurement and goals, identify competitors strengths and weaknesses and deliver detailed strategies to improve your results. Our social media engagement team plans and executes campaigns for blogs, Facebook, Twitter and YouTube.