SEO Audit Services to Keep Your Website Relevant

A Search Engine Optimization (SEO) audit is a comprehensive breakdown and analysis of a website’s ability to rank well in organic search results, drive traffic and conversions. At Vizion we offer in-depth audits focused on the following areas:
● Technical SEO Audit. We analyze the site structure and code that makes up your website and evaluate specific items like page load speed, duplicate URLs, redirects, and other technical items that may impact a search engine’s ability to find and understand the content on your site.
● Content Audit and Gap Analysis. This audit breaks down the keyword usage and content strategy that’s used on the site. It also includes the user experience, and all other internal linking that helps people find, navigate, and use your website.
● Competitive Audit. As the name suggests, we will apply many of the same analysis tools and techniques to your competitors to understand the strengths and weaknesses of their sites, the content they use and how well it’s performing for them, compared to your site. This helps us get the benchmark and help us set goals if they’re going really well.
● Backlink Audit: Using a variety of SEO tools, we gather link data and analyize where and how links pointing to your website are helping or harming your search visibility and your site’s ability to get ranked and generate organic traffic.
Each of the SEO Audits are used to increase the visibility of your website in search engines to drive additional traffic to your site.

SEO audits help identify what is working and what additional opportunities there are to improve your website, either technically or by enhancing the content on the site to increase rankings and organic traffic. On average, less than 1% of people click links that are on the second page of their search results, so continually striving to get rankings onto page 1 for your important keywords is essential. When you start working with Vizion, one of the first steps in the process is to perform a series of audits. These also establish baselines for important items like page speed, the number of errors or anomalies, and other technical SEO health items that will help us track progress towards getting these items addressed.

An SEO audit is comprised of many different elements, typically. The more complex an audit is, the longer it’s going to take.

An SEO audit could involve a simple technical analysis, to ensure a website’s ability to be crawled and indexed, or it would dive deep into things like its Information Architecture/Taxonomy, content gaps, competitive analysis, link audit, social media audit, and – in some cases – involve several International versions of a website (multi-lingual). So, there’s no “one answer” to this question. In our experience, a typical – holistic – audit (inclusive of on-page/off-page reviews and assessment) will take a minimum of two months and a maximum of four months.

A familiar sentiment from SEOs (almost comical at this point) is “it depends”. At the end of the day, time is literally money. And, some people’s time is worth more than other people’s time. And, finally, there are costs associated with software that is required for any given task, during an SEO Audit. Some companies have an interest in a technical audit only. In fact, some just want a basic crawl/check which could be something a tool like SEMrush could provide (entry subscription price of $99.95/month). More often, tools are only one part of an audit, and you are seeking an expert to make sense and prioritize findings from various tools, as well as what can only be uncovered with the trained eye of an expert in search engine optimization. Depending on the skill level of the individuals involved, you will have prices of all shapes and sizes. At Vizion Interactive, the smallest SEO Audit that we have performed was $8,000 and our largest was in excess of $100,000 (International/Multi-lingual / Inclusive of social media efforts, etc.). An average price of an audit at Vizion Interactive would be approximately $25,500 and include typical on-page/off-page analysis, US-only.