Voice Search technology has been around for a few years, but only now has it really become a part of users’ everyday lives as reflected by the much higher usage rates. It’s a technology that recognizes speech patterns and allows users to say terms aloud rather than typing them into a search engine or field. Voice Search lets people give speech commands into their various devices to use as search queries, which are answered with a verbal reply based on Answer Snippets in the search engines.

While most users have spent some time telling Siri to search for the best coffee in a new neighborhood, its use has expanded considerably, mostly tied to the large expansion of digital assistance and smart home devices. Consider Amazon’s Alexa, which controls a speaker called Echo, Amazon’s Fire TV Stick, and other Amazon compatible devices. Microsoft has Cortana, and Google Voice Search is a popular way for consumers to use their mobile phones and other devices, such as Google Home to conduct verbal query search capabilities.