Social media optimization (SMO) is the process of improving a brand’s social media presence as much as possible for optimal marketing campaign success. Like search engine optimization (SEO), social media optimization has certain rules and best practices. Both SMO and SEO aim to generate web traffic and increase brand awareness.
One goal of social media optimization is to get a higher ranking on search engine results pages (SERPs) than the competition. It can help organizations’ social media profiles rank higher than competitors, increasing visibility and, ideally, leading to conversions. SMO can help grow a company’s online presence through profiles on different platforms and social media marketing techniques. SMO can help generate new leads, increase visibility, strengthen a brand, and engage with customers.