Product Listing Ads refer to Google’s paid shopping advertisement program. Also called Google Shopping, it includes the Google Shopping data feed, Merchant Center Dashboard, and Product Listing Ads campaign section. Product Listing Ads are cost per click (CPC) advertisements that online business owners can purchase through Google AdWords. CPC ads will appear to the right and top of Google search engine results pages.
Product Listing Ads feature product images and are tailored according to search keywords. Purchasing Google Product Listing Ads can enhance site visibility and drive significant sales. Listing on Google Shopping is a great idea for retailers who sell more than 500 products in highly competitive categories. For information on services related to Product Listing Ads management, click here.