A business’s online reputation refers to the digital conversations people are having about your brand based on its online presence. A good online reputation is crucial to a brand’s health and success in today’s digital age. Online reputation can determine how customers and other professionals see your brand. It includes comments on your page, social media interactions, and discussion boards, among others.

A brand can have a great offline presence, but it may not matter if its online reputation is tarnished (or doesn’t exist at all). Online reputation management helps businesses take control of the conversation and ensure potential customers find the content the company wants them to find when they perform searches for the brand. A potential consideration for many businesses is to engage in review management services, to aid in building their online reputation.