Long tail keywords represent multi-word queries that include a higher level of descriptive information. These types of keywords may not drive substantial amounts of traffic (they are not searched for, very often), but the goal of these is to drive conversions for a website. Additionally, these types of keywords can reinforce the branding aspect of broader keywords by reinforcing a brand’s name and website address as a consumer continues to drill down during their research of what and where they want to spend their money or share their information.