Local business listings are directories of information that list businesses within the local search area. Local business listings categorize companies according to location and niche. Businesses can create structured local business listings for Google, Facebook, and other platforms by filling out information such as the business name, address, website URL, and description.
The quality of your local business information directly impacts local search engine rankings, which can, by extension, impact website traffic and sales. Local businesses must use listings as a marketing strategy to become more visible to potential customers. Otherwise, non-local businesses and local competitors can take over search engine results pages.