Google Search Console (formerly Google Webmaster Tools) is a free, web-based service that offers users information about their website and its visitors. This tool gives you access to crucial information regarding Organic interactions with your site specific to Google and includes KPIs like Clicks, Impressions, CTR and average position as well as providing information about your website overall including issues and warnings flagged by Google. It also offers insight into how users are accessing your site – whether it’s on a mobile device or desktop – and which pages are the most popular.
With help from this service, you can create a better website, which means better results, but you need to make sure you understand the directional data as Google only provides a limited window of data. If you’re interested in boosting your site’s rankings, are an SEO specialist, marketer, website developer, or app developer, then Google Search Console should be in your tool chest.
Google Keyword Planner
Google AdWords Key Planner is a way for webmasters and marketers to bid on specific keywords users might engage to find organizations. It’s divided into two categories: the Search Network, in which businesses put text ads into search engine results, and Google Display Network, where, instead of putting ads in search engine results, businesses showcase ads on an enormous network of sites across the internet.