Google Analytics is a free service in which Google tracks a page’s website traffic and reports this analysis to the business. It is the most popular website analytics service on the market. The Google Analytics Dashboard presents a collection of widgets (an application that allows a user to perform a function) that let the user browse the reports and metrics he or she cares about the most.

The Dashboard gives data on several metrics at once to check the performance of the website quickly and easily, as well as to see correlations between reports. Users can create, customize, and share their own Dashboards in Google Analytics using personalized widgets and a comprehensive action bar.