Google AdWords is the search engine’s tool for creating advertisements. It’s easy to sign up for a Google AdWords account and start creating marketing materials. Sign up for free using your business’s website and email address. If you don’t have a website, you can use Google AdWords Express instead.

Then, set up your first campaign. Write the ad, decide the campaign budget, and choose your target audience. AdWords walks account holders through the entire process. The only time AdWords will charge you is once it approves your ad and the ad starts getting clicks. Sign-in to your Google AdWords account to pause campaigns and make changes.