With Amazon ads, sellers can place an ad on Amazon that will reach targeted customers – people who are often already looking for the product a seller has. When an Amazon customer types in a query, that query becomes a way for Amazon, and marketers who use Amazon ads, to offer products that the customer is already looking for.

Amazon ads give businesses the chance to become visible to users who browse, shop, and view content on Amazon.com. Purchasing Amazon ads opens the door to advertising to millions of people who use Amazon every day. Amazon Sponsored Products, or ads available to third parties who sell on Amazon, work similarly to Google AdWords.

As a seller on Amazon, your ad will simply appear like your product listing. You can select automatic or manual keyword targeting to make your Amazon ads appear when users type in certain search queries. Amazon ads also come in the form of headline ads and product display ads.