AdWords Express is a tool form Google that lets advertisers quickly create, optimize, and publish ads to accomplish specific marketing goals. Businesses looking to increase site traffic and conversion rates can use AdWords Express to do so without using all the features of Google AdWords.
AdWords Express does not require keyword research, marketing strategies, or ongoing maintenance. The tool automatically creates the ad based on three simple lines about your business, and then shows it to people looking for your product or service. It is a fast and simple way to publish advertisements on Google and increase visibility.