What is AdWords?

AdWords is a tool from Google that enables advertisers to research keywords and create display, video, banner, search, and app ads that target local or global consumers. Google AdWords has a plethora of advertising tools to give marketers information such as how many people see the ads, how many visit your landing pages, and how many contact your business because of an ad. AdWords lets advertisers assess their marketing efforts, make changes, track performance, and optimize advertisements for the best returns on investment. AdWords helps marketers stick to budgets and promote their businesses through a simple, comprehensive marketing tool.