Case Studies

Objective: Interstate Batteries needed help understanding what their site lacked with regard to SEO best practices. They wanted an analysis of SEO segments including technical factors (indexing/crawling), on-page factors, design, local search, social, and link equity.

Results: The updated site was launched in early June 2014. Shortly after implementation, the site’s visibility increased considerably. For example, the total number of Top 20 keywords ranking in Google grew from 4,502 to 7,359, an increase of 61%.

Objective: Despite being a nationally recognized company, Lennox’s website traffic was not at the level it should have been. Lennox wanted to increase organic search engine traffic in order to broaden their customer base.

Results: Lennox.com experienced an overall 31% increase in organic search traffic for the period of February through May 2007, as compared to the same period in 2006. The company has seen even greater long-term success. For the period from October 2010 to October 2011, Lennox experienced an overall 68% increase in organic search traffic. Even more astounding, organic search referrals during 2013-2014 rose 96% over 2009-2010 levels, equating to 1.4 million more organic visitors.

Objective: Palm Harbor Homes wanted to gain control over their local listings, and ensure the correct store and model center information was appearing in the three main search engines: Google, Bing and Yahoo.

Results: We enrolled Palm Harbor Homes in our LLM program in August 2013, and then worked to syndicate accurate and up-to-date information to the major search engines, and the local listing directories. As a result of our efforts, from August 2013 to June 2014, Palm Harbor Homes saw an 85% lift in organic traffic to the location stores in our LLM program.

Objective: The client was doing pretty well in organic search, but wanted to remain competitive for industry and service-related terms at both the national and local levels, and within the realm of social media.

Results: During 2009, site traffic increased by 274%, and organic search traffic increased by 315%. This improved performance can be attributed, in part, to a blog traffic increase of 336% from organic referrals in the same year, and a 60% increase in organic traffic to location pages from March 2008 to March 2009.

Objective: Palm Harbor Homes came to Vizion Interactive in 2006, seeking more targeted traffic to their website. Further, we set out to engage in ongoing efforts to increase the website’s rankings for several keywords, with a primary focus on geo-related terms to drive relevant traffic to location-specific pages with the goal of increasing qualified leads.

Results: Palm Harbor Homes saw organic traffic and local-level leads increase by 22% in YoY. Over a six year period organic traffic increased by 57%. This is comparative increase in yearly traffic of 482,000 organic visitors. Over this same time period, when we review the level of keyword visibility in Google, we see the number of ranking keywords has risen from 745 terms to 2,107 terms, an increase of nearly 185%.

Objective: Client needed assistance in exploring the paid search arena, and the nearly boundless opportunities afforded by having such a wide range of products in dozens of verticals.

Results: Since we began managing this client’s PPC efforts in 2008, we have seen dramatic improvement within several PPC metric categories. The average cost per click (CPC) has fallen from $3.06 to $2.01, a savings of 34%. From 2012 to 2014, the return on ad spend (ROAS) increased from 1.7 to 3.0, an improvement of nearly 100%. Also, the average order value per month has increased by 72% with a positive shift from $501 to $866.

Objective: Implement an organic SEO program with a focus on recovery from a manual link penalty.

Results: Once we completed takedown requests necessary from work completed by clients prior agency, we prepared a disavow file and were able to report that over 60% of the toxic links we identified had been removed. After these link removals, traffic to the site more than doubled, as did the number of sessions and users brought to the site organically.

Objective: Develop and implement a holistic SEO initiative, incorporating technical aspects, usability/CRO, content, information architecture, and authority/links.

Results: After our recommendations were implemented, OnlineShoes.com saw its highest number of pages indexed in Google since November 2008. The percentage of sales resulting from organic search reached the highest level seen since the company began tracking this metric.