Having an online presence is critical, but simply creating a website isn’t a guarantee for success. You must constantly monitor each element of your website to ensure it is helping you progress toward your business objectives, and web analytics give you the ability to accomplish this. At Vizion, our specialists offer unparalleled expertise in the field of web analytics. We apply our years of experience with enthusiasm to help you reach your target audience and grow the reach of your business. Our team will work with you to determine which aspects of your website are helping or hurting your business and help you make important decisions about altering or expanding the various site features you offer. In fact, we’ve been working with digital marketing analytics long before tools like Google Analytics were even created.
There are many tools for obtaining data about customer interactions on your site and the performance of your online offerings, but they often provide data that is difficult to understand, overwhelming to sift through, and ultimately offer little business insights or value for your marketing campaign. Analytics for the web are only truly useful if they’re combined with analysis to provide you with actionable insights to improve how you market your business. At Vizion, we help you enhance the effectiveness of your marketing campaigns and the way in which they target your audience by presenting you with easy-to-understand information on the performance of your website. We create straightforward, accessible reports with executive summaries that you can use to gain important insights and share with the various members of your organization, including your C-suite executives.
Our Strategy
The Vizion strategy for web analytics and reporting is divided into a series of stages. First, we start with the onboarding process, where we work with you to define the metrics for success, the best format for reports, the audience, the most relevant insights, and the various data sources available. This information is used to develop a personalized dashboard populated with data from Google Analytics and any other sources available where you can see data trends on monthly and yearly bases in a user-friendly layout. Vizion will continue to review the metrics on a weekly or monthly basis to ensure they remain relevant and adapt your website to reflect new business goals, web redesigns, new products, new site features, shifting preferences of your target audience, and any other changes that can impact the performance of your campaign.
Our Process
At Vizion, we develop a customized process based on the unique needs and goals of your business. The details at each step will vary depending on your business, but we are guided by our many years of experience in the field helping businesses of all kinds improve their marketing campaign with high-performing websites. We will listen to your needs and create a tailor-made approach to ensure that you benefit from our experience and achieve the best possible results.
Our Web Analytics Process
Onboard
The onboarding process allows us to hear and understand your needs. We’ll discuss the various elements of your business to determine your marketing goals, which then allows us to identify what metrics and information will be most relevant to you. If you’re not certain of what areas of your project you’d like to target, we can perform an audit to determine the strengths and weaknesses of your existing content. At this stage, we’ll also get access to your accounts or data sources, so we can begin to create the dashboard.
Create Dashboard
One of the most important aspects of our process is ensuring that our insights are easily accessible to you. When you work with Vizion, you will have constant access to a custom website dashboard and reports with valuable data on your site performance. We believe sifting through various sets of data should be a simple affair. With an easy-to-navigate dashboard, you can quickly analyze the various traffic sources and any other relevant information to make important updates on your website. Using Google Data Studio, the dashboard is available 24/7 and is update in real time, based on API connectivity to 3rd party data sources, like Google Analytics, Google Search Console, Google My Business, Google Ads, and many more.
Review
After creating your dashboard, we thoroughly review what we’ve developed thus far and present you with an executive summary and the completed dashboard. We continually check in to ensure that it remains relevant and on track with the goals you set during the onboarding process.
Refine
Reviewing what we’ve accomplished so far allows us the chance to make any necessary adjustments and improvements. During the refinement stage, we also address any feedback we’ve received from you about our services. At Vizion, we won’t just hand you a finished report and consider the job done — we provide ongoing analytics services to ensure that you always have the most relevant data at your disposal and can keep your website at peak performance for years into the future.
Transform your web analytics efforts into profits.
Google Analytics is an incredibly powerful tool that allows you to access all sorts of valuable data regarding website traffic. Using Google Analytics is an easy process: simply create and set up a Google Analytics account, insert your tracking code into the code of every page on your website, set up your goals, and start generating reports. Google Analytics will provide you with information on the number of visitors on your site, what pages are the most popular, what marketing strategies are the most effective, and so much more. If you’d like to follow a guided training course, you can learn more about it from the Google Analytics Academy.
What Is a Dimension in Google Analytics?
A dimension is a term used to describe an attribute or characteristic that can be assigned different values. These allow you to further sort and categorize your data, making it more intelligible. Examples of dimensions that could be used with Google Analytics include user information, browsing information, and more. These, in turn, allow you to find out things like the browser most often used by your visitors or where your visitors are located, which can be extremely useful when determining how to improve your website.
What Is a Metric in Google Analytics?
Metric is a term used to describe a specific measurement of data. A single dimension is composed of several different metrics. Some of the most common metrics used are the number of screen views, the number of pages per session, and the average duration of said session, but the list of possible metrics you can track is endless. That is why dimensions can help narrow your focus, and why choosing what metrics to focus on is such an important part of the process.
How Do I Set Up Google Analytics?
After creating a Google Analytics account, you’ll be prompted to go through the process of setting it up. Completing this properly is critical to ensuring you receive useful data later on. One additional tool that is often used during setup is Google Tag Manager, which allows you to easily manage the tracking code for Google Analytics. After using Google Tag Manager to set up your analytics tag, the other big part of the setup process involves creating goals. Fortunately, Google Analytics has several goal templates available, and these can be further customized if necessary.
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Transform your web analytics efforts into profits.
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