Array https://www.vizioninteractive.com Thu, 15 Aug 2019 23:39:10 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 Your Guide for Easy Google URL Indexing https://www.vizioninteractive.com/blog/your-guide-for-easy-google-url-indexing/ https://www.vizioninteractive.com/blog/your-guide-for-easy-google-url-indexing/#respond Thu, 22 Aug 2019 13:05:18 +0000 https://www.vizioninteractive.com/?p=18228 Google commands the lion’s share of all internet search engine traffic, so having your business’s website indexed on Google is an absolute must if you want to cultivate a strong online presence for your brand. The indexing process is relatively straightforward, but many marketers and web developers run into some common issues they could have […]

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Google commands the lion’s share of all internet search engine traffic, so having your business’s website indexed on Google is an absolute must if you want to cultivate a strong online presence for your brand. The indexing process is relatively straightforward, but many marketers and web developers run into some common issues they could have avoided with proper planning. To take the stress out of Google URL indexing for your brand’s website, take some time to understand the indexing process and prepare your webpages accordingly.

Understanding Google URL Indexing

Speed is essential when it comes to search engine optimization (SEO). When you publish new webpages for your site or new content, you want those pages to hit search results as fast as possible. If you’re site is slow, your users will bounce – and that can tank your SEO efforts. Indexing is a piece of that effort – it helps your business get found. Indexing is essentially the process of adding webpages to the search engine. Until recently, Google made the site indexing process easy with a public URL submission tool. Using a Fetch & Render application, anyone could add a website to the Google index with a few simple clicks. Google recently removed this public URL submission tool and now asks for submissions through the Fetch & Submit tool in the Google Search console.

When a user performs a Fetch & Submit function through a Google search, the Fetch tool will visit the requested URL and crawl the site to index it. The user can select to have Google crawl only the specified page or all the direct links contained on the page. This is the main method for businesses to index their website URLs, and Google allows site owners up to ten index submissions each day. Depending on how you coded your website’s various pages, your internal linking structure, and the type of content on your webpages, you can submit URLs to Google fairly easily and index multiple pages in a single submission.

Build a Strong Sitemap

The robots.txt file of your website contains various commands, and the simplest way to ensure Google indexes your sitemap is to code the sitemap into your robots.txt file’s directories. You can list multiple sitemaps as long as you simply indicate the pages you wish to index are sitemaps. You can also tag pages you do not wish to index with a “-noindex” tag where appropriate.

You can also use the Google Search Console’s Sitemap Report tool to submit, validate, or remove sitemaps. However you decide to submit your sitemaps for indexing, make sure you have a coherent structure to the sitemap with intuitive URLs for each page. A good rule of thumb when creating a sitemap is to ensure a user needs no more than three clicks to reach any single page of your website. Organize content into top-level navigational segments, second-tier content, and then links to third-tier supporting content like blog posts.

Keep a few best practices in mind when building your sitemap:

  • Include consistent and fully qualified URLs. Google search engine bots will crawl them exactly as you list them.
  • Don’t include session IDs with URLs to reduce duplicate bot crawling. If your URLs generate session IDs, delete the session ID segment from the URL before submission.
  • Use hreflang annotations to let Google know about URLs translated into other languages.
  • Break up large sitemaps into smaller sitemaps to prevent server overloads.

Remember, Google will regularly request your sitemap for updating purposes. Repeat requests for large sitemaps could overload your server. You can prevent this with coherent, consistent URL structuring and segmenting your sitemap into smaller sitemaps. The URL limit for any one sitemap is 50,000 URLs and a file size no larger than 50MB uncompressed. This is quite generous, but you shouldn’t expect to take full advantage of the ability to submit a sitemap of this size all at once. You could face problems later on if your server cannot handle that large of a request from Google while trying to maintain access with your customers. Use a sitemap index file that contains links to all your smaller sitemaps to functionally submit all your different sitemaps at once instead of submitting each one separately.

Cultivate a Strong Internal Linking Network

Internal links are the links on a domain page that share the same domain. For example, if your website has “home” and “about us” pages on the same domain, they both may mention a service or product you offer and both contain links to the product page, which also shares the same domain name. Internal linking is a major consideration for SEO purposes; an intuitive internal linking structure makes it easier for search engine bots to crawl through a multi-page website, establishing an information hierarchy for the different types of content on the site, and allows users to navigate sites more easily.

Update Older Content

Ideally, you should strive to index every single page of your website (with business-specific exceptions, of course). While you plan your sitemap with your most important pages, take time to go back and check your older content for solid internal linking opportunities. The older articles and pages on your site may not have any links to your newer content and establishing internal links before you submit URLs to Google will ensure your content is properly indexed.

This is also a good opportunity to effectively audit your older content and check for broken links. If you’ve updated your URL structure, added new pages, or adjusted any links to any of your site’s pages recently, older content may contain links that no longer work and drive down your SEO when it comes time to submit for the Google search bot crawl.

Start the Google Submission Process

The public submission tool may be gone, but the process to submit URLs to Google remains very much the same for site owners using the Google Search Console:

  1. Use the Fetch application in the Google Search Console to perform a Fetch & Render request for the targeted URL.
  2. In the Fetch history table, click “Request Indexing.”
  3. Choose whether to crawl only the URL you enter or to crawl the URL and all of its direct links.
  4. Click “Submit” to queue your indexing request with the Google server.

This new system ensures that only site owners can submit their URLs to Google for indexing. Depending on the size of the submission request, a crawl can take several days to finish, and recrawling isn’t always guaranteed. Taking the time before submission to build simple and intuitive sitemaps, strong internal linking histories, and solid URL structure for your site’s many pages can pay off tremendously, speeding up the indexing process and ensuring your webpages hit search results as soon as possible.

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How to Do a Full-Blown Social Media Audit https://www.vizioninteractive.com/blog/how-to-do-a-full-blown-social-media-audit/ https://www.vizioninteractive.com/blog/how-to-do-a-full-blown-social-media-audit/#respond Tue, 20 Aug 2019 13:42:02 +0000 https://www.vizioninteractive.com/?p=18201 Social media has transformed how businesses market their products and services. It allows brands to have more personal interactions with consumers and leads, and lets them engage about the topics that matter most to them. While most businesses looking to expand their reach understand how to create and maintain social media profiles, they may not […]

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Social media has transformed how businesses market their products and services. It allows brands to have more personal interactions with consumers and leads, and lets them engage about the topics that matter most to them. While most businesses looking to expand their reach understand how to create and maintain social media profiles, they may not see the kind of engagement they initially expected, or they may be surprised that engagement may seem to drop despite checking off all the boxes that comes with social media upkeep. If you can’t determine the cause of your recent lack of success with social media marketing, it may be time to conduct a full-blown social media audit.

What Is a Social Media Audit?

Think of a social media audit as a wellness checkup for your social media marketing channels. It can show you how they have performed over time, analyze engagement trends, and identify interactions or changes that may be hampering your marketing success. Investing in social media audit services from a reputable service provider can be an incredible asset to virtually any company.

Some of the key metrics to measure and questions to ask during a social media audit include:

  • How often do you post updates to your social media profiles? Do you have similar timelines for each profile, or do you focus on one or two more than others?
  • What type of reactions do your social media posts receive? Do you notice different types of posts yield different amounts of likes and shares?
  • Have you tracked your follower/subscriber count over time? How many new subscribers or followers do you gain during an average week?
  • Financial investment. How much are you paying to maintain your social media profiles? Can you measure the return on the investment?
  • Is your business on the right platforms for your target audience? Just like different kinds of consumers, different platforms have users more specific to one demographic. Have you considered reaching out beyond Facebook and Twitter? Snapchat and YouTube have growing membership and are upcoming consumers.

If your social media profiles are not working the way you expected, you need to identify the problems quickly and develop functional solutions. If you don’t know how to answer these questions, consider a professional social media audit.

Develop an Audit System for Each Social Media Platform

Most social media platforms offer similar types of engagement tools for users. On Facebook, users can like, share, and comment on your posts. On Twitter, users can like, retweet, or reply to your posts, and they also have the option to “quote tweet” your posts and make their own comments to their followers. You cannot judge each social media platform the same way; you need to develop a system that lets you track various metrics specific to each platform.

Many social media platforms offer businesses various tools to track their performance. For example, on Twitter you can see your tweets’ impressions, or the number of times they have appeared on other users’ feeds thanks to retweets from your followers and their followers. This essentially forms a web of engagement and expands awareness of your brand. Make sure you understand these metrics and then create a spreadsheet or some other kind of system to track them over time. When you notice patterns, start asking more questions:

  • Did you have a post that seemed to attract much more engagement than your usual posts? What was different about it compared to your usual posts?
  • Do you see any trends when you post guest content or influencer content?
  • Does your original content outperform guest and influencer-related posts, or vice versa?
  • When you post multimedia content like photos and videos to platforms like Instagram and Twitter, where do you see the most engagement?
  • Are you growing your follower/subscriber count relatively evenly across all your social media profiles, or do some platforms seem more successful than others?
  • Does the timing of your posts seem to have an effect? Do your posts early in the day receive more engagement than night and weekend posts, or vice versa?

These questions are a jumping off point for how to fix your social media campaign and reach a new world of potential customers. If this sounds complex to you, you’re not wrong. Some people even create careers out of helping businesses and organizations craft their social media content.

Measure Overall Success and Identify Pain Points

Once you start comparing the success of different types of social media posts on different platforms, you can start developing solutions for the areas in which your brand struggles. This first phase of your social media audit hinges on identifying your strengths on each platform and determining which platforms are most valuable to your brand in the long run.

Track everything from post type to link structure to the timing of your delivery. Once you start to identify the posts that receive the most engagement, you can more easily capitalize on your followers’ needs and interests. A social media audit should be a regular part of your overall social media marketing plan, and managed service providers specializing in social media marketing services can be a great boon for any brand struggling to cultivate stronger social media presence.

Develop Audience-Focused Social Media Content

The next audience-related metric you should track is demographics. Most social media platforms offer businesses the tools to track user-submitted information, and you may notice patterns on different platforms. For example, you may have more younger male users on Twitter but primarily older female users on Pinterest. Your Snapchat audience will likely be very young while your Facebook and LinkedIn profiles will likely have more older followers.

Once you understand the demographics of the followers of your various social media profiles, you can start developing content tailored to each of them. For example, young people fresh out of high school have vastly different tastes, interests, and hobbies than older adults preparing for retirement. Your Instagram audience expects visual content and video while your Facebook and Twitter followers would likely prefer written content.

Grow Your Business With Social Media Auditing

While a social media audit can help you tailor content specific to your different audiences, it can also help you create a more consistent presence across all of your social media profiles. As you conduct your audit, check to make sure your visual branding and tone are consistent. Look for any quality discrepancies for your logo, bio information, and contact information. Make sure your various audiences can expect the same quality and personality no matter which of your social media profiles they visit.

Also check out our post: How to Do a Twitter Audit: Beginner 101.

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Local Listing Management: Next Steps https://www.vizioninteractive.com/blog/local-listing-management-next-steps/ https://www.vizioninteractive.com/blog/local-listing-management-next-steps/#respond Wed, 14 Aug 2019 13:30:02 +0000 https://www.vizioninteractive.com/?p=18215 When you first sign up for local listing management, one of the first things addressed is the updating of any incorrect business information on Google and Bing. Another priority is to ensure that any syndication uses the correct information. From that point, it’s a matter of making sure other directories/aggregators that pick up the information […]

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When you first sign up for local listing management, one of the first things addressed is the updating of any incorrect business information on Google and Bing. Another priority is to ensure that any syndication uses the correct information. From that point, it’s a matter of making sure other directories/aggregators that pick up the information update whatever information they have.

The question that always follows this is “What now?” Proper syndication will take care of several of the top-noted ranking factors (from Moz 2018 Local Search Ranking Factors), including the following:

  • Link signals
  • Citation signals
  • Google My Business (GMB)

Reviews

What about the rest? One item people ask about is reviews. If I had a dime for every time a client or someone at a conference asked, “How do we get reviews?” I’d be able to pay off the college debt for every person in the U.S. Well, maybe not the whole U.S., but a good part of Kansas.

Getting reviews can be tricky for some companies, depending on how they pull customer information and the nature of the interactions between such companies and their customers. Regardless of interactions, there is one way to start getting reviews.

If you have repeat customers you know by name or by face, chances are you thought about them when you started reading this sentence. If they haven’t yet left reviews for your business, that’s where you can start. Although the velocity of reviews can also have an impact, if you have few or none, you need to start now. At MozCon 2018, Mike Ramsey stated that the average business had over 30 Google reviews. The question now becomes, Do you have at least 30 reviews? No? Then you’re behind.

Repeat and favorite customers aside, there are numerous resources and tools to help a business of any size start getting reviews. If you need help building a case and your company has several locations, pick the top five to ten locations and do some competitive research. First, determine how many reviews each location has, whether or not the reviews have context to them, and how many reviews you have on average.

Next, do that same research on the local competition for those locations and see who has more reviews overall and on average. If they haven’t been doing reviews for years, then that number should be your first goal for the number of reviews to achieve. If they have several hundred reviews, then your first goal should be to get each of your locations least 30 reviews (with context).

On-Page Signals

If your business information is up to date and correct on Google and elsewhere but not matching on the local pages Google My Business is linking you to (you do have GMB linking to local pages, right?), then you need to update your on-page information. Consistency of online business information also refers to your own website. Additionally, any keywords/categories you’re targeting on GMB should also be present on the local pages and in the title tags. It’s about tying the relevancy to each other. The citations and on-page information should match and should be as closely relevant to each other as possible. If you’re targeting catering on your Google local listing but not mentioning it anywhere on your website, why are you targeting it at all? Additionally, although a schema isn’t a “map pack” ranking factor, it can help with localized organic ranking. Even if you don’t believe this, Google has stated that Schema Markup does help them better understand the page and content.

Schema Generation

Schema generation is something that I’ve worked with developers to implement because it has to be “templated” to some degree, but in 2019 there are a lot of tools that help even the most novice coders create this for their site.

Joe Hall has a great schema generator on this site. Below is a screenshot of his generator:

Just pick the correct drop-down menu options and fill out the information below them. As a precaution, I would take the code generated and run it through Google’s structured data tester before passing it on to development to add to the local pages.

Depending on the number of locations your business occupies, this should be a good way for you to accomplish some actionable items for your locations without leaning too heavily on development. Just validate the code with Google and pass it on, identifying which pages the markup should go to.

Social Signals and Action Signals

The last item I’ll cover has to do with social signals. Some businesses have a different Facebook and Twitter account for each location, whereas some prefer to use a single corporate account for each social-media platform. Regardless of your approach, make sure the right profiles are being used and linked not only to the listings but to the website as well. Engaging with users on social media is a great way to get them to interact with your locations, which in turn can help bolster your behavior signals.

The behavior signals I’m referring to are the click-throughs and click-to-calls from the listings themselves. Utilizing Google Posts is a great way to stand out and drive customers to your locations with discount codes or special events you can promote.

In the end, importantly, there is a lot that can be done in addition to merely making the data accurate. It’s just a matter of knowing what can be done, how to do it, and the impact it can have. And if you’ve gotten to this point, then you already know what to do next.

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Permission-Based Email Marketing Best Practices https://www.vizioninteractive.com/blog/permission-based-email-marketing-best-practices/ https://www.vizioninteractive.com/blog/permission-based-email-marketing-best-practices/#respond Tue, 13 Aug 2019 13:36:13 +0000 https://www.vizioninteractive.com/?p=18197 Digital marketing is a constantly shifting landscape, and many businesses are exploring new trends like social media influencer partnerships, chat bots, and digital guerilla marketing as part of their campaign. However, they still stick with a few mainstays of the digital marketing sphere, the most important of which is email marketing. Despite all of the […]

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Digital marketing is a constantly shifting landscape, and many businesses are exploring new trends like social media influencer partnerships, chat bots, and digital guerilla marketing as part of their campaign. However, they still stick with a few mainstays of the digital marketing sphere, the most important of which is email marketing. Despite all of the advancements in social media and content marketing in general, email still provides some of the best return on investment of any marketing channel, typically generating about $38 for every $1 spent.

Chasing new marketing trends can be fun and exciting and sometimes rewarding, but investing in a solid email marketing campaign offers a much better long-term return on your marketing investment. One of the most important elements of modern email marketing is permission-based email marketing, the foundation of any successful email marketing campaign.

What Is Permission-Based Email Marketing?

Back in the early days of the internet and the first waves of email marketing, marketers were fairly unscrupulous when it came to adding new email addresses to their mailing lists. Many purchased lists of email addresses and others used various tools to send unsolicited emails to early internet users. This led to countless frustrations for users and tarnished the reputations of brands that essentially started badgering potential customers or even random recipients with marketing emails. The problem escalated to the point of prompting new legislation in the United States and Canada, the CAN-SPAM Act and Canadian Anti-Spam Legislation, respectively.

Permission-based email marketing is exactly what it sounds like: the marketer or brand asks a potential email recipient for permission to email that person before sending anything. Purchasing email address lists or otherwise attempting to pad your mailing list without asking recipients’ position can completely devastate your email marketing ambitions.

Put yourself in your target customer’s position: would you want to open and read an email from an unknown sender? If a business with which you had never previously interacted suddenly emailed you, would you open it and see what it said or immediately delete it? Purchased email lists harm your reputation and may even lead to legal penalties in some cases. Purchasing email lists also leads to higher unsubscribe rates and spam reports. If too many people start flagging your emails as spam, they’ll eventually start going directly into the spam folders of recipients’ inboxes.

Tips for Solid Permission-Based Email Marketing

The important piece of an email marketing campaign is simply asking first. While this sounds straightforward, the trick is contacting them to be able to ask for their email. Instead of trying to snatch up as many email addresses as you can however you can, strive to encourage leads to want to join your email list of their own volition. You can accomplish this in several ways:

  • Offer email opt-in directly at your physical store. If your business owns an office, a brick-and-mortar retail location, or any type of physical building where customers and clients visit your brand, this is a great place to offer a written sign-up sheet for them to receive the latest news and promotional materials from your brand. Email opt-in sheets are perfect for grand opening events, community events, job fairs, and just everyday placement next to the checkout register.
  • Create a digital opt-in on your website. Many modern websites allow users to create login credentials and manage unique accounts on their websites. Account creation is the ideal time to ask a potential customer to sign up for your emailing list, but you can also simply embed a signup widget somewhere on your website – just make it easy to find.
  • Ask for signups on your social media profiles. Add opt-in links to your profile bios and make sure your followers know how to find your content. You can also increase your social media profiles’ effectiveness by including links back to your profiles in your marketing emails, allowing recipients to follow you on various channels. Social media profiles can also be great places to show your followers the benefits of becoming email subscribers or to tell the stories of subscribers benefitting from your emails.
  • Offer discounts and promotions to new mailing list members. Everyone has seen at least one website offering a discount or promotion to anyone who signs up to the mailing list. Consider offering a coupon or similar offer to new mailing list members to entice them into seeing what you have to offer.
  • Don’t be boring. Give your customers a reason to open the email and increase your click-through rates. Snappy or witty content, a personalized quiz (that you can also mine data from), or “guess what percentage you’ll get off” coupon are all incentives to not just be added to the list but to stay on it.
  • Develop a referral program. Offer the current members of your email list some kind of incentive to have their friends and relatives sign up, too. For example, you could develop a piece of premium content and only allow access to the content to subscribers who convince five or ten more people to sign up or require them to send a referral link to some of their email contacts.

Promotional opt-ins are especially effective. A lead may be somewhat interested in your brand and the possibility of taking advantage of a valuable promotional offer could be the deciding factor for that lead to sign up for your emailing list and convert.

Once you grow your following, consider adding some kind of ticker or counter that displays the number of sign-ups to your emailing list. This somewhat plays on the “fear of missing out,” and curious customers will be eager to see why so many people are signing up for your emails.

Ultimately, permission-based email marketing helps you grow your email list organically the right way, ensuring the members of your mailing list actually want to be on the list. This not only prevents high unsubscribe rates, but also helps build trust among potential leads, more often than not leading to increased conversions and sales. Part of the reason email marketing is so successful is because modern marketers who take the time to develop responsible permission-based emailing lists cultivate trust with their audiences.

Too many companies in the early days essentially trapped email recipients with spam and unwanted marketed materials, making it a chore for those users to ultimately escape. This type of aggressive marketing is not sustainable or responsible. Instead, modern marketing professionals should aim to encourage potential subscribers to recognize their brands’ worth with valuable content and meaningful interactions with permission-based email marketing systems.

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SEO Writing: How to Optimize Your Content for Search https://www.vizioninteractive.com/blog/seo-writing-how-to-optimize-your-content-for-search/ Thu, 08 Aug 2019 13:16:05 +0000 https://www.vizioninteractive.com/?p=18194 Search engine optimization (SEO) is a constantly shifting area of web marketing; as marketers strive to capitalize on search engine algorithms to rank higher in search results, search engines are constantly tweaking their algorithms to level the playing field and enable faster, more accurate search results for users. Businesses that want to expand their reach […]

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Search engine optimization (SEO) is a constantly shifting area of web marketing; as marketers strive to capitalize on search engine algorithms to rank higher in search results, search engines are constantly tweaking their algorithms to level the playing field and enable faster, more accurate search results for users. Businesses that want to expand their reach need to know how to tailor their websites and their content for higher search rankings, and this requires more than a strong website and choosing the right keywords for a Google business listing – although that’s a good start.

Written content is the cornerstone of modern digital marketing. Modern consumers expect more than transactions with the companies they patronize; they expect relationships and experiences with brands that resonate with their needs, interests, work, and hobbies. Written content can establish a brand as an industry leader, a niche expert, and a reliable source of information about specific topics. High-quality written content will also improve overall your SEO strategy in several ways.

Understanding the Elements of Strong SEO

Before you start learning how to write for SEO, it’s essential to understand the different elements of good SEO and apply that knowledge to your written content. Some of the basic elements of SEO you control directly include:

  • Website structure. Invest in solid development for a website that runs smoothly on multiple devices with responsive design.
  • Meta descriptions and meta tags, which make it easier for search engine bots to crawl through your site.
  • URL structure. Search engine bots rank websites with multiple pages higher if those pages have an intuitive URL structure.
  • Be sure to research relevant keywords and keyword phrases. Try to develop a strong list of keywords that include phrases your target customers are likely to use in a search engine query.
  • Websites are more than just static digital business cards. Search engine bots rank sites higher when those sites feature authoritative content that is constantly updated.

SEO is extremely complex. You can control your content writing, but there are many aspects of SEO you can’t. Many off-page SEO variables will also influence your overall SEO strength and written content can sometimes help in this aspect, too.

Why Content Is (Still) King

The golden rule for years among digital marketing professionals has been content is king.  Bill Gates said this in 1996, and no year since has proved him wrong. And it’s not because other advertising methods haven’t been tried. The kinds of advertising that worked on TV or radio – commercials like popup ads and banners – won’t fly on the internet. Users have no problem using ad blockers or simply tuning out pop-ups, banner ads, and targeted ads embedded on the webpages they visit.

What still works? Using quality content to give Google and other search engines a way to find you and a reason for potential customers to spend time on your site.

When considering how to craft content writing for your business, shift the focus to what modern consumers want more than anything else: valuable interactions with brands that resonate with them on a personal level – and some keyword strings that aren’t too stuffed into the content.

Modern technology affords the average consumer an unprecedented level of convenience and consumer choice; if someone needs a product or service, they can quickly perform an internet search, click around for a bit, and find the best deal. SEO content writing not only helps ensure your brand is among the top search results when a consumer performs such a search but that it will also have a greater chance of establishing a relationship with that consumer by offering valuable, relevant content.

Some users simply want quick and direct answers to simple questions or to complete transactions quickly and safely – content that lets Google find your business gives them that. Others want to dig deeper, and this is where SEO content writing can help you stand apart in a sea of competition; it gives you the opportunity to establish yourself as an industry expert. Content can solve consumers’ problems and resonate strongly with some of them enough to keep them coming back for more.

Optimization Tips for Stronger SEO Content Writing

The goal of a search engine is to help a user complete a task. The user enters a search query, and the search engine’s algorithm pulls the most relevant results from the web. Over the years, search engines have grown incredibly sophisticated. SEO writing that helps users complete specific tasks like answering a question, finding the best deal on a product or service, or locating a specific piece of information performs the best on modern search engines.

As you develop a strong list of keywords and keyword phrases for your on-page SEO, remember to use those keywords and phrases in the title sections and body content of everything you publish to your website. Those keywords will help potential customers find you, but the second piece of your SEO strategy is to craft content well enough to make them want to stay a little while on your site. The longer they do – and giving them something quality to read will keep them longer – the more Google will see your business site as something worth finding, which will help you rank higher on SERPs – search engine result pages.

Creating valuable, high-ranking content requires much more than stuffing your content full of as many keywords and keyword phrases as possible (and will get you demoted by Google); you must interpret user intent and craft content that serves to match that intent. Think of what your target search engine users are trying to accomplish and how you can help them. Then, tailor your keyword list around serving this intent. Essentially, you want to structure your content for search engine bots and tailor the substance of the content to your audience for the best results.

Google and other search engines also reward websites with content that includes supporting phrases and geographically specific information. If your business operates in a specific area or only in a few states, the content you develop for your website should include location-specific information, names of nearby cities and towns, and mention notable landmarks where appropriate. This helps search engine bots match your website with local user queries and can boost your local SEO reach.

Expanding Brand Awareness With SEO Writing

Off page SEO elements like backlink history (the record of websites linking back to your website), user reviews, and social media affect SEO as well, and it’s these elements that can sometimes be out of your control. However, that doesn’t mean solid SEO content writing can’t influence these variables in a positive way. When users share your content across social media or it attracts comments and discussion from visitors to your site, this builds your authority in your niche. Google and other search engines take this engagement into account when ranking search results.

Guest posting is a great way to improve off page SEO. Offer partners and other businesses valuable, well-written guest content. Include your targeted keywords in guest content posts, and you’ll undoubtedly start noticing new streams of organic web traffic to your site thanks to your authoritative, well-written SEO content. The outlets that publish your guest content can become valuable partners in the future, and cross-promotional opportunities can be mutually beneficial while providing consumers with even more value during their online searches.

Ultimately, SEO writing requires marrying your strongest keywords to user intent, and creating solid written content that explores users’ needs, ambitions, and goals. Though your SEO strategy should be in mind, write for users, not search engine bots. Google and other modern search engines are now very good at interpreting user intent and penalizing sites that overstuff low-quality content with keywords, so SEO content writing built to match will have the greatest success.

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On Page SEO vs. Off Page SEO: What You Need to Know https://www.vizioninteractive.com/blog/on-page-seo-vs-off-page-seo-what-you-need-to-know/ Tue, 06 Aug 2019 13:05:18 +0000 https://www.vizioninteractive.com/?p=18154 In this constantly changing, hyper-competitive online atmosphere, simply having a website isn’t enough to attract clients and increase your traffic. You have to ensure it’s being regularly updated and is presenting fresh content. Tailoring your website and your content to rank well in searches for keywords relevant to your brand and content is how to […]

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In this constantly changing, hyper-competitive online atmosphere, simply having a website isn’t enough to attract clients and increase your traffic. You have to ensure it’s being regularly updated and is presenting fresh content. Tailoring your website and your content to rank well in searches for keywords relevant to your brand and content is how to win the SEO game, but, in a game where the rules are constantly changing, it’s hard to know how to win.

Marketers and SEO experts look for ways to capitalize on Google’s search algorithms to ensure their sites rank as highly as possible. In turn, Google and other search engines are constantly updating and improving their algorithms to offer more accurate and relevant search results for users and a level playing field for businesses. While many SEO experts have learned to play this game, many still fail to understand that a holistic SEO strategy incorporates elements both on and off their websites – and can expand their reach while boosting their presence.

What Is On Page SEO?

On page SEO is the SEO manipulations made to adjust the website itself and improve the site’s search engine rankings. Some of the basic elements of on page SEO include:

  • HTML coding optimized for SEO. Google and other search engines reward websites with solid coding and penalizes those with poorly optimized or bug-ridden HTML code. Poor coding will also lead to longer page loading times. This in turn will frustrate users and likely increase your bounce rate – the rate at which users click to your site and then quickly click away to a different one. Invest in solid web development to ensure the bones of your website function as intended.
  • High quality content. A golden rule of the SEO world for years has been “content is king,” and that rule hasn’t changed. The content you upload and publish to your website has a dramatic impact on your website’s SEO. Experiment with different content formats and strive to always provide your leads and customers with valuable content relevant to their needs and interests.
  • Page structure. Does your website include appropriate alternative text, meta descriptions, and header tags? Search engine bots score websites based on the completeness of the elements of each page. Leaving out meta descriptions and alt text can have a negative impact on your on page SEO.
  • URL structure. Do the pages of your website follow an intuitive and simplified URL structure? An organized URL structure makes it easier for search engine bots to crawl from page to page, increasing your website’s readability score as fast as the bots can navigate your site.
  • Internal linking. Your site should have a moderate amount of internal linking. For example, a service page could link to a few of your internal blog posts that cover different aspects of the offered service. You don’t want to overload your website with internal linking, but a strong balance of internal links and credible external links will help your SEO efforts tremendously and increase readability for search engine bots.

On page SEO is the simpler side of SEO because you have complete control over how you structure your website, what type of content you publish to the site, and the nuts and bolts over your website’s construction and coding. Off page SEO is a bit more difficult to manage solely because you can’t always control it.

Elements of Off Page SEO

Search engines like Google do not rank websites based solely on those sites’ on page SEO efforts. Many factors that occur off page influence search result rankings, and it’s vital for every SEO expert to understand the basic elements of off page SEO:

  • Backlink history. One of the most important elements of off page SEO is the number of credible websites linking back to your website and your content. You can boost your backlink history strength by connecting your Facebook profile to your website to boost organic traffic from social media, joining a review or directory website, and submitting guest blogs and other guest content to top-performing industry websites. Remember, quality is much more important than quality when it comes to backlinks; one high-quality and credible backlink is worth hundreds of low-quality backlinks.
  • Domain authority. Your domain name is the name of your website, and the longer you hold onto that name, the more authority it earns in the eyes of search engine bots. The number of other domains that refer to your domain, your domain’s previous ownership history, and the longevity of your ownership of the domain all influence your domain authority score.
  • Social media engagement. Connecting your brand’s social media profiles to your main domain is a great way to establish stronger backlink history, but you can take this a step further for stronger off page SEO. Working with influencers and sharing guest content with leading voices of your industry can generate a lot of discussion about your brand on various social media outlets.
  • Use online directories. Google My Business is a fantastic tool for any SEO professional who wants a snapshot of their performance in search results. Creating a Google My Business listing will automatically ensure your business appears in the most relevant searches,

Off page SEO may be a bit more difficult to control, but you can take proactive steps to increase your brand’s visibility and boost your off page SEO. Start by looking for broken links on other sites related to your industry. Offer to replace those broken links with relevant content from your own brand. Self-promotion also helps; develop content that positions you as an expert in your niche and coordinate cross-promotion with influencers, industry leaders, and your partners. Guest content is a very potent tool for boosting off page SEO. You can also submit guest content with strong backlinks already loaded into the content to boost your backlink history score.

SEO may be a game with constantly changing rules, but you can take advantage of multiple channels to boost your website’s search engine rankings. This takes consistency and vigilance so you can address algorithm changes and fix broken links as soon as possible, but the reward is stronger SEO both on and off your webpage.

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YouTube SEO: How to Boost Your YouTube Rankings https://www.vizioninteractive.com/blog/youtube-seo-how-to-boost-your-youtube-rankings/ Thu, 01 Aug 2019 13:31:56 +0000 https://www.vizioninteractive.com/?p=18151 YouTube presents an incredible marketing opportunity for virtually any brand. Video is one of the most popular forms of content available today, and YouTube platform reaches more than 80 countries with more than one billion daily users. Internet users watch roughly half a billion hours of video content on YouTube every day, and marketers are […]

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YouTube presents an incredible marketing opportunity for virtually any brand. Video is one of the most popular forms of content available today, and YouTube platform reaches more than 80 countries with more than one billion daily users. Internet users watch roughly half a billion hours of video content on YouTube every day, and marketers are taking note. Today, about 90% of online marketers report using YouTube as a regular marketing channel.

With this incredible potential reach for your video content also comes a staggering amount of competition. YouTube is the second most visited website on the internet and arguably the most popular website for video content worldwide, and every marketer and content creator is trying as hard as possible to boost search rankings and increase viewership.

Understanding YouTube Video for SEO

As someone trying to market a business, you likely have at least a foundational understanding of search engine optimization (SEO) or tailoring your online content to secure high placement in search results. When users search for keywords related to your brand, your website and your content should rank among the top search results if you leverage strong SEO practices. YouTube is a different type of platform than other places potential customers can find you – it uses a different search algorithm than Google – but there are a few best practices it shares with traditional SEO tactics.

YouTube search optimization requires a firm understanding of the different metrics YouTube analyzes to determine search result rankings. A few YouTube SEO tips to consider include:

  • Leverage Keywords. Use words that pertain to each piece of content you publish to YouTube that users would be looking for to find you. Choose keywords most likely to resonate with your content and your brand, and don’t forget to select keyword phrases, too.
  • Consider Content Length. More isn’t always better, but shorter isn’t always sweeter. While some YouTube viewers enjoy longform video content similar to watching a full-length television program, other users want shorter, information-dense videos that quickly answer questions or show them how to do something. YouTube scores search result rankings with content length in mind; longer content implies more information-rich content, which will likely rank higher in YouTube searches.
  • Make Optimization Lead. Always make sure to fully optimize every video before uploading. YouTube’s search algorithm is incredibly unforgiving; a poorly optimized video will deteriorate in ranking very quickly and optimizing it later will do very little to resurrect its potential once the YouTube algorithm ranked it based on the previous poor optimization.
  • Get Professionals for Thumbnail. YouTube uses advanced algorithms to scan the thumbnail images that creators load with their video content. If your thumbnail contains any type of offensive content (or anything an algorithm might mistake for offensive content), the algorithm will likely flag your content and reduce your search result rankings. Choose professional still photography with clear typography and a recognizable brand logo in every video thumbnail to improve visibility and establish consistency with your videos.
  • Include Video descriptions. The YouTube algorithm reads video descriptions to determine relevance to specific keywords and keyword phrases, so take advantage of the space you have for your videos’ descriptions. Don’t stop at just a few sentences; create information-rich descriptions and entice readers to click the “show more” button at the bottom of the description panel.
  • Create a Transcription. Many people with hearing difficulties use YouTube while others simply prefer watching video content with accurate subtitles. Uploading a full transcription time-stamped to match the audio tracks of your video content takes extra effort, but it pays off with higher search rankings. Accurate transcription makes your video content more accessible to a wider audience and also increases search rankings.

Once you understand the various metrics the YouTube algorithm uses to judge and rank your video content, you can start experimenting with different keyword combinations, different thumbnail styles, content lengths, and other variations to find a successful formula for your YouTube marketing campaign.

Make Necessary Adjustments for More Rewarding YouTube Search Rankings

The basics of nailing YouTube SEO reflect the golden rules of SEO for search engine rankings; start with your keyword list. Compile a list of keywords you think are most accurate for your content, and then do some competition research by using YouTube’s search suggestion feature. As you start typing a search query, YouTube will offer several different possible search queries that include the keywords you type. This can be a great tool for brainstorming new keywords and keyword phrases.

Keyword testing also helps you carve out a niche of your own on YouTube. If your brand operates in a competitive field, you can get a feel for how much competition you’ll face by focusing on specific keywords. For example, generic keywords that apply broadly to your content could have millions of hits with a YouTube search. A more specific keyword phrase may only have a few hundred thousand, which means much less competition for getting your content in front of your target audience.

After tailoring your keywords, develop content that not only applies to those keywords but also keeps viewers interested enough to keep watching your content. YouTube scores videos based on how long viewers keep watching. If your longform videos seem to lose viewers after so many minutes, it may be time to consider more streamlined and information-dense content. The ultimate goal should be to create high-retention videos, or videos that keep viewers interested longer.

Encourage Engagement

If you’re building a YouTube channel as an extension of your brand’s marketing campaign, try getting your customer base involved. Encourage them to like, share, and comment on your content. You should also incentivize your viewers to subscribe to your YouTube channel for notifications for new uploads. YouTube takes viewer engagement very seriously from an SEO perspective; the videos that generate the most discussion and engagement rank the highest.

YouTube offers content creators and marketing professionals a staggering amount of potential reach and customer engagement, but only if uploaders take time to develop valuable content optimized for high YouTube search rankings. YouTube uses slightly different metrics than Google Search, but the same basic guidelines apply; create content around the most relevant keywords for your niche and constantly track your video content’s performance so you can improve and grow your brand’s reach with every upload.

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What Questions to Ask When Hiring Content Writers https://www.vizioninteractive.com/blog/what-questions-to-ask-when-hiring-content-writers/ Tue, 23 Jul 2019 13:30:02 +0000 https://www.vizioninteractive.com/?p=17990 As an employer, you seek to hire the best. Content writers are no different. You need the top writers for your company to ensure your content ranks at the top. How can you separate the good from the bad? Knowing a person is right for the job can be tricky. That’s why interview questions are […]

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As an employer, you seek to hire the best. Content writers are no different. You need the top writers for your company to ensure your content ranks at the top. How can you separate the good from the bad? Knowing a person is right for the job can be tricky.

That’s why interview questions are important. Without the proper interview questions, you could be hiring someone seeking a paycheck instead of a top content writer seeking a new company to enhance their career.

Asking Questions

Every interview involves questions and answers. It’s the best way to reach your goal of finding the best employee for your company. You, as the employer, ask questions to find out if the applicant has what it takes to work for your company and they, as the applicant, answer. Based on their answers, you hire them or look elsewhere. Answers are the best solution to finding the right person for the job.

Content writing is no different. You still have to know you’ve got the right person with the best knowledge and skills. This makes things a little tricky because standard interview questions don’t work here. When interviewing content writers, it’s important to remember they are applying for a special kind of job. Not everyone can be a content writer. The questions you ask can make or break the hiring process right then and there.

Questions to Ask

There are so many options for questions to ask an applicant. Some are better than others to help judge their skill level and separate the real content writers from those just starting out or hoping to start. These questions, and answers, are what an interview with a real content writer should sound like:

  • How do you start a project with a new client?
    • The answer should involve listening, getting to know the client, understanding the brand, etc.
  • Which blogs do you read?
    • Any true content writer will be focusing on the marketing- or content-focused blogs, such as ProBlogger and CopyBlogger.
  • Tell me about the best book you’ve read recently.
    • The best writers love to read and find more than just blogs to fill their time. Anything business or marketing is acceptable, but also books that prove the individual is well-rounded.
  • Which professional organizations do you belong to?
    • Any good writer will pay the annual dues for any of the top professional organizations to keep up with trends and sharpen skills.
  • Which style guide do you prefer to go by?
    • The answer to this question is fairly straightforward; they should choose Associated Press (AP) Stylebook or Chicago Manual of Style. Anything that shows they understand the question.
  • Can you describe the difference between content and copy?
    • This question should provide the definitions: copy is sales-oriented while content is value-oriented.
  • What is your proofreading process?
    • This question carries more weight. A true writer will have one (or several) writing process to follow and proofread their piece of content.
  • How do you optimize your content for search?
    • Content writers are familiar with the basics (if not more) of SEO. It’s easy to discern the true content writers with this question.
  • What operating systems and programs do you use?
    • This question ensures the writer will be able to work with the tools they have available should you be hiring them to work on site.
  • Can you describe the different between “there,” “their,” and “they’re”?
    • This question can weed out those who aren’t familiar with these words from their English classes. Good writers understand that spellcheck can only take you so far and using the wrong form out of the three will not always flag your spellcheck as long as it’s spelled correctly.

The type of question and its wording can mean the difference between having a writer that’s serious about content writing and someone just looking for a job. Asking these questions versus standard interview questions could mean the difference between a content writer that’s ready to work and an employee who wants a paycheck.

Why These Questions Are Important

Interviewing for any position can be difficult. Asking the right questions gets the best candidates for the job. Content writers are no different. It’s important to know who knows the job and who wants the paycheck.

Top candidates will arrive with a portfolio of work to showcase their experience and expertise in the field. The right candidates will have skills in writing, researching, and editing with the appropriate knowledge of SEO. Written assignments can also aid in weeding out the poor choices. Having a candidate write a short piece can provide more insight into their knowledge and skills.

The ability to find the best content writer for the job is important. It provides the top writers for the top clients and gives the employer peace of mind knowing they chose the best writer for the job. This is why asking the right questions is imperative to having the top content writers.

Conclusion

There are a multitude of questions available for interviewing content writers. Should any of these not fit your company’s needs, a quick search for interview questions will bring up an array of new ideas. The importance of the question isn’t about the type of question, it’s about the knowledgeable answer that follows.

You don’t want to ask a writer what interesting book they’ve read and have them respond by admitting they don’t really read. Generic answers are also red flags for content writing jobs – look for specifics. Employers want someone who knows the job and can do the job the right way. If the answer you are given to a question about books or any topic is too generic, you won’t get a good feel for the quality or extent of your interviewee’s expertise.

Find the right questions for your company, as the employer, and the right answers will follow. When they don’t, you’ve got the wrong candidate and it’s time to move on. As long as the questions you ask are specific and important to the job you’re hiring for, you’ll find the best candidate to hire.

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A Look at Facebook Mobile https://www.vizioninteractive.com/blog/a-look-at-facebook-mobile/ Thu, 18 Jul 2019 13:45:11 +0000 https://www.vizioninteractive.com/?p=17993 Social media is one of the most popular internet points today. Facebook, Instagram, Twitter, and others have grown over the years to become top sites for social media and social networking. Now everything has gone mobile because of the rise in the use of smartphones and other mobile devices. What does mobile mean? When you’re […]

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Social media is one of the most popular internet points today. Facebook, Instagram, Twitter, and others have grown over the years to become top sites for social media and social networking.

Now everything has gone mobile because of the rise in the use of smartphones and other mobile devices. What does mobile mean? When you’re on Facebook Mobile, are you still on Facebook? These questions are cropping up more and seek answers.

What Is Facebook Mobile?

Facebook Mobile is a way to access Facebook from your mobile device, such as a smartphone, without having a special app. This means you can open your phone’s internet browser and login to Facebook through the internet as you would on a computer.

This provides ease of access for people who want to check their social media without downloading apps that can clog your phone and destroy your battery life. This free version of Facebook provides almost all the features of the website through the browser on your phone.

Facebook Mobile vs. the Facebook Website

Facebook Mobile has several differences from the website, but still works equally well. For instance, the Facebook website provides a three-column view for the newsfeed, apps, and advertisements. Facebook Mobile cannot provide this due to the smartphone’s smaller screen,  which only allows space for the newsfeed.

This restriction allows users to see updated statuses, but much of the other content isn’t on the page. Facebook Mobile also allows users to update their status and add new wall posts via text or picture mail. Having this option means you can keep your social media updated on the go.

You can view a friend’s updates and pictures and continue to post your own with the web browser on your phone. These positive sides are all great for users on the go, but there is a downside to Facebook Mobile.

Facebook Apps

Many Facebook users turn to the apps available for gaming on the website. These users will find disappointment with Facebook apps, because they are not compatible with mobile browsers. What does that mean for the gamers on Facebook? You simply cannot play your games on your phone.

However, some Facebook game developers create their own apps and users are able to play on their phones in that regard. However, the mobile apps are not always the same and may have a different look or gameplay.

With the mobile apps for games, users can still play, but may be disappointed in the game quality with the mobile app. Unfortunately, Facebook Mobile has not found a way to support their apps through Mobile workings.

The Good and Bad of Facebook Mobile

Facebook Mobile many points include both the good and the bad. It’s just a matter of what you’re looking for. It’s up to you to determine if the good points are worth giving it a try:

  • From a marketing standpoint, the mobile site makes targeting an audience easier for advertising. With the mobile site being so compact, your ads can show up in the newsfeed for optimum visuals.
  • From a user standpoint, your social media is at your fingertips no matter where you are. Updating your status is easier than ever with use of text and picture mail to make it happen.

While these points are not very large in writing, they are a significant part of what people look at. Advertisers see a space available on the mobile site embedded in your newsfeed to show you a product. As users, you see the ability to update your status from your mobile device by a multitude of means. It’s not about logging in on your phone’s browser anymore. You can text or send a picture to Facebook if you want to update your status.

Now it’s time to see if the good outweighs the bad:

  • From a marketing standpoint; there are more devices you have to format for, you’ve found a more specific market to target, and your ad options are much more limited than on the website.
  • From a user standpoint; you can’t open any Facebook Apps unless you’ve downloaded them from your phone’s app store, you can typically only see the newsfeed on the main page (compared to newsfeed, apps, and ads), and you’re much more limited to the features available to you.

It’s decision time. You have the information available, what’s your choice: Facebook Website or Facebook Mobile? It might be a tougher decision than you would think.

Conclusion

Facebook Mobile is an on-the-go option to provide users the ability to update their status and see other people’s updated statuses through their mobile devices. It’s more limited in what it shows and what the user can do, but it’s an option for those who only wish to see an update or post one themselves.

Having the ability to work on your social media from your phone provides the freedom to post from anywhere. The downside is you can’t use your Facebook apps if you haven’t found one through your app store on your phone. You’re also limited as to what you can see and do from the Mobile version.

The choice is up to you, the user. If you’re not much of a gamer or simply want to be able to check someone’s status or update your own, the mobile option is probably for you. If you like the apps available and prefer to have the full version in front of you to work with, the website is probably your choice. There is no right or wrong answer.

Making the decision between Facebook Mobile and Facebook Website is not about being right or wrong. It’s about finding what works for you. Which version are you more comfortable with? If you’re a gamer, are you okay with the apps from your phone’s store instead of the real apps on Facebook Website? It comes down to what works best for you in the long run.

Maybe you’re a person who can use both. You sit down at your computer at night to play your games and use your phone during the day for status updates and checking up on friends. That’s an option as well. The debate of Facebook Mobile vs. Facebook Website is not about choosing sides. You can have it both ways if you prefer.

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Google Search Console Domain Property: Get it Now https://www.vizioninteractive.com/blog/google-search-console-domain-property-get-it-now/ Tue, 16 Jul 2019 13:05:41 +0000 https://www.vizioninteractive.com/?p=17975 To get a complete understanding of what Google Search Console (GSC) is, consider what it is not. Before GSC, verifying a website’s property domain required setting up at minimum, 4 different property views. These variations include http and https, with and without www. Whether an SEO company is doing the work or not, the bottom […]

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To get a complete understanding of what Google Search Console (GSC) is, consider what it is not. Before GSC, verifying a website’s property domain required setting up at minimum, 4 different property views. These variations include http and https, with and without www. Whether an SEO company is doing the work or not, the bottom line is, time is spent. Site owners would manage these and other sub-domains individually. After that, the fragmented information would be useless or challenging to read. Now, Google Search Console is the domain property that takes care of those challenges.

What Is It?

Google Search Console “domain properties” is the new way to verify, search, and combine all data from existing URL’s. With domain properties, there is no need to manually combine data. Instead GSC domain properties combines all protocols, sub-domains, and paths for a website. This includes websites using m dot for mobile allowance, and those making the shift to https. Together this information creates a clear picture of the site and how Google sees it. With domain name search verification, GSC domain properties will also setup new domain properties. Within a short time, GSC provides results and comprehensive data about those domains. GSC domain property is the newest feature in the Google Search Console that was created by the people, for the people. It was created due to consistent feedback about the difficulties of manually verifying domain data. With GSC domain property, that problem is no more.

How to Get It Set Up

Setting up Google Search Console domain properties is easier than verifying all of those domains was before. However, to activate users need to have a very specific verification configuration.  This means having everything (all those micro property accounts) setup with the DNS level verification. Ensure that this is completed beforehand. Website owners should already have a Search Console account. With this, owners will have to first prove that they do in fact own the domain. After that, the process is about adding domains to the Search Console account. Users may add an entire domain or a specific part of that domain only. Google Search Console now supports URL- prefix properties and domain properties. A URL- prefix property is likely what users already have. This property only includes URL’s with the exact prefix such as, http, but not https, and so on. Now, users want to add the domain property to their account. This property includes all sub domains, protocols, and pathways. Specifically, users will add a website property in the following:

  1. Select the property selector dropdown on any Google Search page.
  2. Click + Add property from the dropdown menu.
  3. Select which website property to add. In this case, domain property.
  4. At this point users will need to verify their property in one of two ways.
    1. Choose verify later. This will save the current state, close the popup, and allow users to verify at the earliest convenience. Once the verification has been completed, select the saved property in the property selector in the navigation bar and choose
    2. Verify without closing the popup. Complete the required verification steps, then select verify to finish.

After verification is complete, data begins to appear in the property within a few days. Anytime anyone adds the property in any GSC account, data is collected. Google now recommends using the domain property selection for optimal website and data tracking.

The Cool Facts

Google Search Console is meant to be functional and user-friendly. Their newest update in domain properties is exactly that. Any proper website owner will want to utilize the features of domain properties quickly and stop tracking that domain data manually.

Replace Property Sets

Users everywhere were surprised by the message stating property sets no longer exist, but it made way for newer Google Search Console updates. Property sets was a way of managing domains and migrations, but less efficient than domain properties. What users want out of both is an aggregate view of their domains. The domain properties function was trialed in November and then disappeared. Now, it is back and here to stay. With the fall or property sets it is clear which function surpassed.

Save Time for More SEO Functions

The root of any update is to optimize performance, which is what the domain properties update allows. Tracking various domains and providing data to website users was time consuming for both Google and its users. Although including a high number of domains is an important tool in their arsenal, it became a significant issue for Google. The new domain properties update is efficient, easy to use, and virtually automatic. This saves time and money, allowing more time to perform other SEO tasks.

See All the Data In An Entire Domain

Users that own one domain have just realized the vast URL’s, pathways, and sub domains, that one domain truly encompasses. Mobile viewing and the migration towards https are two examples of additional pathways. However, an entire domain could contain these URL’s:

example.com

  • http://example.com
  • https://example.com
  • http://m.example.com
  • http://a.b.c.example.com
  • https://m.example.com/any/path/here
  • example.com
  • http://m.example.com
  • https://m.example.com
  • https://support.m.example.com
  • https://support.m.example.com/any/path/here
  • co.cn
  • http://example.co.cn
  • https://example.co.cn
  • https://support.example.co.cn
  • https://support.example.co.cn/any/path/here

Even with the resources available to track all of these URL’s, most website users don’t have the time. The new domain properties update allows users to view all the data in an entire domain. This reduces time and increases efficiency when analyzing and reporting data regularly, as website users do.

Get It Done!

Google Search Console has just launched their newest domain properties update in response to website owners everywhere. Web users alike were frustrated by the tediousness of tracking virtually endless URL’s. The answer is the domain properties update which allows the data from all URL’s, pathways, and sub domains to be viewed as an aggregate whole. Data tracking these domains is an important aspect of SEO, but it is not the only task. The GSC domain properties update is now more efficient to allow more time for other SEO duties. Setup requires a Search Console account and ownership verification. After this, setup is simple enough for all users to complete. Google Search Console strives for optimal functionality. Users would be wise to take advantage of its newest updates.

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