A focus group here, a survey there. It used to be that if you wanted to know what your audience thought, you had to track them down and ask, and maybe even pay them for their opinions.
Social media changed things forever. Today, if somebody has a great or (eek!) bad experience with your brand, their opinion will be available for the world to see—probably within moments.
Social media monitoring (also known as social media listening) involves tracking the discussions held by your audience across social media channels. By doing so, you can better understand their interests and opinions about your company and brand. You can also identify “hot” topics in your industry that can be used to create content that attracts shares, likes and links.
The insights you collect help you take a proactive approach to online reputation management. They can also help you craft more relevant and effective SEO, PPC management, content marketing, and social media marketing strategies.
How? By providing immediate and on-target data you can use for persona development, and to tailor all of your promotional and informative content to speak to the audiences in your various target market segments.
Our team uses a variety of versatile and powerful tools for social media monitoring. We also bring years of experience to every project we take on. With our ear to the virtual ground, we’ll help you learn what to listen for, and what to do with the information you gather.