Quick question: is your Web copy working for you, or against you?
The continuing evolution of search engine algorithms—particularly the arrival of Google Panda—continues to exert a strong force on SEO, particularly with regard to the need for high quality Web copywriting.
In the buddy movie that is digital marketing, your direct promotions are the star, and effective content is your protagonist’s “right-hand man.”
If your Web copy is bumbling (low quality), chewing the scenery (distracting, rather than attracting, your audience), or actively working against the hero (off topic, low quality, and duplicated elsewhere), then you’ve got a problem that can’t be fixed by central casting.
Gone are the days when “thin” or duplicate content could simply slide by unnoticed by search engines, if not customers. In order to compete in today’s digital marketplace and appeal to savvy Internet users, you need content that’s high in quality, relevant to your audience, and written with SEO best practices in mind.
This issue is particularly important for eCommerce sites, as having the same promotional copy and product descriptions as the competition can lead to duplicate content—a deal-breaker that can hurt your performance in search engine rankings, as well as your bottom line.