We’ve heard it all before. “Public relations? Why would I want to bother with press releases? Shouldn’t I be focusing on real promotion?”
We’ll let you in on a little secret: There’s much more than press release writing at work when you embrace modern public relations marketing.
You might think of PR as outdated in a 24/7/365 digital world, but contemporary PR is necessary precisely because it brings so much of the value associated with traditional public relations marketing.
Today, an effective public relations marketing requires crafting strategies to provide thought leadership both within and outside your organization. Good PR, which includes pitching to targeted media outlets, can bolster your authority with your customers, and help boost the social profiles of your organization’s key members.
Taken together, these strategies provide excellent opportunities for exposure, and can give a boost to your company’s SEO performance.