Interstate Batteries SEO

Objective

Interstate Batteries needed help understanding what their site lacked with regard to SEO best practices.They wanted an analysis of SEO segments including technical factors (indexing/crawling),on-page factors, design, local search, social, and link equity.

They wanted an analysis of SEO segments including technical factors (indexing/crawling),on-page factors, design, local search, social, and link equity.

They were also planning a site framework (Endeca) update, and wanted to partner with a knowledgeable SEO agency to help them make a smooth transition.

Solution

To help Interstate Batteries reach those goals, Vizion Interactive conducted an in-depth SEO audit of their website. We identified several areas that needed attention, including:

  • Code revisions
  • Error page redirections
  • Duplicate content
  • Keyword targeting

Results

61%Increase2014 – 2018

The updated site was relaunched in early June 2014. Short ly after implementation, the site’s visibility increased considerably. For example, the total number of Top 20 keywords ranking in Google grew from 4,502 to 7,359, an increase of 61%*


$164KPer Month2013 – 2014

New keyword rankings can be a good thing – if they’re valuable keywords. According to SEM rush SE Traffic Value metrics,we found that after the implementation of recommendations the site’s Organic Search value has nearly tripled,going from $56,000 per month to $164,000per month!


18%Lift

These increases resulted in lnterstatebatteries.com realizing an 18 % lift in Organic Search traffic*
*comparing pre-launch month May 2014 to November 2014. Data from SiteCatalyst.


While some work remains to be done to continue increasing their visibility and improving their site’s performance,we’re proud to have helped power Interstate Batteries realize significant growth in its presence in the search engines,and organic traffic to its website.