As inbound marketers, we’ve all scratched our heads at times wondering just how effective social media marketing is. We understand that it’s about priceless brand exposure. We can never get enough of that. We also understand about how invaluable it is to have an engaged community and increased footage as a trusted resource in our niche industries. But sometimes relating our social media efforts to exact bottom line dollars can make us scratch our heads.
We know social media is pull marketing, soft sales and assisted conversions (not direct conversions). But it’d be nice to know there is something a little more concrete for all the time and effort, right? Well, there is. We just have to know where to look and how to interpret it.
HubSpot has released their 2013 State of Inbound Marketing Annual Report which offers great stats on real results from social media marketing efforts, collected from interviews with over 3300 marketers world-wide. This 5th annual release gives some outstanding insights into just how effective social media marketing can be. To sum it up. the top 10 are:
1. Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC.
2. Social media lead conversion rates are 13% higher than the average lead conversion rate.
3. 21% of marketers say that social media has become more important to their company over the past six months.
4. Companies that generate more than 1,000 Facebook likes also receive nearly 1,400 Website visits a day.
5. 52% of all marketers have found a customer via Facebook in 2013
6. 43% of all marketers have found a customer via LinkedIn in 2013.
7. 36% of all marketers have found a customer via Twitter in 2013.
8. 59% of Twitter users have visited B2B tech brand sites, compared to 40% for the average internet population.
9. 23% of marketers are investing in blogging and social media this year, a 9% increase from 2012.
10. Approximately 46% of online users count on social media when making a purchase decision.
With the understanding that these stats cover a wide range of companies (some of the over 3300 marketers are CEOs and staff doing their own in-house marketing, so it’s not all professional marketing companies) with a range of target audiences and audience sizes, what is your take? What is your experience with your social media marketing efforts? Do these stats hit home or are they far off from your own experiences? Let us know you thoughts and share your experiences in the comments below.
As always, if you need assistance, just tap our shoulders. We’re here to help: Social Media Marketing Services from Vizion Interactive.