Pay per click (PPC) advertising has not remained static since its debut in 1996. It has undergone several transformations, evolving with new trends and technologies. Modern digital advertisers need to keep up with the latest in PPC advertising to dominate the competition. One way you can sharpen your skills it by attending the engaging, highly informative SEM Rush Webinar: The 3 NEW Steps to PPC Domination in 2018.
When and Where Is the Webinar?
June 21st, 9:00 a.m. PT
Virtual seminar, hosted online at SEMrush.com.
What Will I Learn?
This webinar is geared toward advanced advertisers who want to learn how to get the most out of their advertising budgets. It focuses on the new strategies and actions advertisers must take to conquer PPC in 2018. PPC is not the same as it was even a year ago. Your competitors are benefitting from the latest information in digital advertising – you should be, too. The key is to stay up-to-date on the most recent changes in pay-per-click and digital advertising. At this webinar, you’ll learn:
- How to apply a three-step framework to increase ROI from paid advertisements. The strategies you’ll learn in the webinar have the power to increase your lead/sales volume by at least 30% in just 60 days! The paid advertising results you’ve been waiting for are just three simple steps away.
- Real life lessons from major high-growth brands of 2017. Listen to speakers from some of the top companies that experienced incredible growth in 2017 thanks to focused PPC ad campaigns. Nothing informs a digital marketing strategy like the advice of marketers who have been where you are and succeeded.
- How to hold your advertising team/agency more accountable. You shouldn’t bear the burden of PPC campaign success alone – hold your advertising team more accountable for their role. Learn how to ask pointed, insightful questions to get the most out of your advertising budget.
- How to inform your strategy with the right key metrics. PPC advertising hinges on a few key metrics. Odds are, you’re measuring the wrong ones – or making the mistake of not measuring any at all. Learn how to break through the data clutter and identify the exact metrics to track during the life of your PPC ad campaign.
This SEM Rush webinar will teach you everything you need to know about modernizing your PPC advertising efforts and seeing real returns on your investment. No more guesswork or money wasted on strategies that fall far short of expectations. Get the facts you need to optimize your PPC and digital ad campaigns today, tomorrow, and far into the future.
Who Are the Speakers?
The 3 NEW Steps to PPC Domination in 2018 features special guest speakers JD Prater, Lance Loveday, Jenny Mallory (of Vizion!), and Kirk Williams. You’ll learn from these four PPC pros who have decades of collective experience mastering ad campaigns and getting real ROI. Lance Loveday, founder and CEO of Closed Loop, will lead the session by demonstrating the three new steps digital advertisers must take to conquer PPC in 2018. JD Prater, expert in marketing strategies and campaigns, will host the webinar.
The hybrid-format webinar will then feature a panel discussion involving Jenny Mallory and Kirk Williams. Jenny Mallory is Vizion’s very own Paid Media Specialist. Her areas of expertise include search engine marketing, online banner advertising, and social media marketing. Jenny is a rockstar at Vizion with a ton of insights to help attendees plan and execute paid search campaigns. Kirk Williams owns ZATO, a paid search and social PPC micro-agency. These four standout speakers make this webinar a can’t-miss for digital advertisers.
How Do I Sign Up?
Visitors who find your site through a PPC ad are 50 percent more likely to purchase something compared to organic visitors. Search ads can boost brand awareness by 80 percent. It’s time to step out of the shadows and into the limelight. A results-driven PPC campaign can help you achieve exactly that.
If you’re ready to feel 100 percent confident in your PPC campaigns, don’t miss this incredible webinar. Sign up today by registering for the webinar via SEMRush.com. Give your name, email address, and company (optional) to receive further instructions on how to attend. Achieve marketing success, get the most out of your advertising budget, and leave your competitors behind with these three new steps for PPC in 2018.