Search Engine Optimization can be confusing at times. Therefore, we recently started compiling a series of search engine optimization tips. This is tip number 30 in the series. Each search engine optimization tip is generally very specific, should not take a long time to fix or perform, and is rather “short and sweet” and directly to the point. For search engine optimization tip 30, let’s talk a little bit about promoting those who link to you.
By now, you should have Google Alerts and Yahoo! Alerts set up for your company name, your URL, and keywords associated with your company, your brand, and your products. Setting up these types of alerts will keep you abreast of what’s going on online with your brand, your website, and your keywords (you’re emailed if something new comes up that matches your alert). If your web site is mentioned or you are notified by a Google Alert that you have a new link, then it’s important to take a look at it. And, if that link is a link from a blog, a news source, or another web site, then you should promote the page that is linking to you.
A web page that links to your web site is more powerful if it has links going to it. For example, if there’s a web page that links to your web site and it has 3 links to it from other web pages then it most likely will get indexed by the search engines and the link to your web site will be seen and given some “link credit” (the link at least will be given a chance to be given credit, and whether or not you get that link credit depends on other factors, like whether or not the link is a ‘no follow’ link, etc.). But what if you were to take the time to promote that page that is linking to you? What if the page that is linking to you has hundreds of links or maybe even thousands of links? That link to your web site would be more powerful.
There are several other reasons why you would want to promote web sites that link to you (or even those that mention your products or your company name). For example, what about reputation management? If a news article that mentions your company is positive: wouldn’t you want that news article to appear towards the top of the search results when someone searches for your company name? Even if that news article does not link to your web site, you may still want to take the time to promote it.
So, how do you promote an article or URL that links to your web site or mentions your company name? There are several ways, including:
– Submit the URL to Digg.com (although these are ‘nofollow’ links, you may get some publicity out of it)
– Submit the URL to Propeller.com. Note that Propeller.com does not make use of the ‘nofollow’ tag on links.
– Submit the URL to Reddit.com. Note that Reddit does not make use of the ‘nofollow’ tag on links.
– Submit the URL to Clipmarks.com. These are also ‘do follow’ links.
– Submit the URL that links to you to StumbleUpon.com. Add a review. Mention your company name in the review.
– Add an “in the news” web page to your web site. Link out to favorable mentions ‘in the news’ where a news source has metioned your company and/or linked to your web site.
– Tweet on Twitter.com about the article or new page that links to you. Don’t mention that they’re linking to you, but tell all your followers about the article or the page/URL that’s linking to you so that they can read it themselves.
– Tell your Facebook friends about the article or page that is linking to you. ”
If you promote and tell your friends, your followers, and generally others about it, there is a good chance that you could start a ‘viral effect’ and get others to start talking about the article, blogging about the article, or even writing yet another article that then links to your web site.
By promoting those who link to your web site, you can help them out: and by doing that you’re telling the search engines that they need to go spider that URL and see the link to your web site. And by telling others about the URL that’s linking to your web site you’re starting the ‘viral effect’ that could then spur other articles and others to mention you, mention your company, or even link to you.