Google Keyword Planner is an invaluable tool for business owners and website managers. It takes the mystery out of keyword research and makes search engine optimization (SEO) easier. In just a few easy steps, the Planner will give you new keywords and search volume data based on your inputs. You may then use these data-backed keywords in your content to increase site traffic and website ranking. To use the Google Keyword Planer to its fullest potential, use these six tips.
Enter the Right Information
After you open the Google Keyword Planner using your Adwords account, you’ll come to a page that allows you to input information about your product or service, landing page, audience targeting, and more. The most important element on this page is the “Enter one or more of the following,” portion. The information you insert into this part will largely decide the value you get from the tool. Enter your “seed keywords,” or specific keywords, in the “Your product or service” tab. You do not want to enter broad keywords in this section or the Planner will give you Head Keywords that are too competitive.
Enter one to three keywords in this section for the best results. Use a different niche market for each keyword. If you aren’t an Adwords user, you will not have a landing page to enter into this section. However, inserting your website homepage URL may help garner better keywords. If entering this information doesn’t come up with keywords, you need to play around with the “product category” section. You can change your category a few times to see which delivers the best results. From there, choose your targeting options and customize your search with keyword filters and options, if desired.
Fine-Tune Your Keyword Options
Use the keyword filters option to get even better results from your Planner search. If you’re just beginning a campaign, for example, set the “Average Monthly Searches” option to a mid-level search volume. This can help you avoid keywords with high search volumes, which will be more expensive. Stay within you desired keyword budget by filling out the “Suggested Bid” category. This feature uses the cost-per-click amount that other advertisers are currently paying for keywords in your settings. You can filter how difficult it will be to receive a top position with your keywords using the “Competition” feature. Small businesses should generally stick to low or medium difficulty to stretch their budgets.
Don’t Set Too Many Restrictions
The goal is to derive optimal results using the Google Keyword Planner, but you don’t want to be overly specific with your information. There is a balance you must strike between not enough information and too much. Setting your search to strict parameters can result in zero keywords originated, leading to missed opportunities. Play around with your keyword list, starting broadly and then getting more specific with each search. As you become more familiar with common keywords and competitive phrases in your niche, you’ll be able to learn which filter options are the best for you.
Choose Quality Over Quantity
Quality is what counts with keywords – not how many you get. One excellent keyword term or phrase can do more for your business than 10 subpar ones. Use targeting to garner the best keywords for your geographic location. These keywords can be more beneficial to your business than general industry ones. Customize where your ads will appear based on your target audience’s location or language. If you own a brick-and-mortar store, these settings are especially useful to stir up interest in your locale.
Don’t Ignore Search Volume Trends and Data
One of the most useful tools the Google Keyword Planner has to offer is the “get search volume data and trends.” Many people make the mistake of focusing only on current statistics for a set of keywords. Looking at the trends over time in the form of a graph can help you target keywords that have experienced growing demand with limited competition. Focus on keywords and concepts that gain increasing audience interest over time, not those that are experiencing downward trends. This way, your keyword investment has a better chance of lasting longer.
Use Your Keywords Wisely
Using the Google Keyword Planner to get the keywords you need for better business is only half the battle. The next step is using those keywords to your advantage. Save your keyword list in a spreadsheet for future reference. Saving them to your campaign plan instead of downloading them into a .CSV file gives you the benefit of keeping all your phrases in sight until you complete your campaign.
With your next campaign, use your recently discovered keywords in your blog posts titles, blog content, and headers to increase your relevance of ranking for desired terms. Using keywords wisely on your website and in advertising is an SEO best practice that can ultimately boost business. The Google Keyword Planner is an excellent tool for getting started with optimized keyword usage.