Blog
Google Launches Custom Audiences
Reading Time: 3 minutes While Google has always been a popular platform for advertisers, their addition of the custom audience feature will present you with even more benefits than before for Discover,... Read More
How & Why to Set Up Goals in GA & Track with GTM for SEO
Reading Time: 3 minutes Launching your business website is an exciting development. However, it can be difficult to determine how effective your website is in promoting your business and whether you should... Read More
How Competitive Link Analysis Can Benefit Your SEO
Reading Time: 4 minutes One of the greatest things about SEO is that there’s always something new to learn. You can learn more about your audience to discover tactics that may draw... Read More
Link Building 101 for Your Content Marketing
Reading Time: 4 minutes Launching a new website is an exciting milestone for your business, but once the website goes live, the work doesn’t stop. The next step after publishing your site... Read More
Why is LinkedIn becoming Facebook?
Reading Time: 4 minutes LinkedIn was first launched in 2002 as a platform for professional networking, allowing people seeking employment a place to interact with prospective employers and showcase their experience and... Read More
Disavow File Dos and Don’ts
Reading Time: 4 minutes Generally, it can be incredibly beneficial to have other websites include links that lead their users to yours. Not only does it help you attract the viewers of... Read More
Local Covid Examples We Can Learn From
Reading Time: 4 minutes Goole Business Profile (GBP), formerly known as Google My Business (GMB), is a fantastic tool that, if used correctly, can give your small business an edge in the... Read More
Using TikTok to Promote Your Business
Reading Time: 4 minutes With so many social media platforms available nowadays, it can be tempting to create accounts for your business on every single one to reach more viewers. However, managing... Read More
3 Things to Improve Conversion Rates & SEO at The Same Time
Reading Time: 4 minutes When focusing on improving website performance, you cannot overlook conversion rate optimization (CRO) and search engine optimization (SEO). The former is a system for increasing the number of... Read More
Small Business Fundraisers Coming to Instagram: What You Need to Know
Reading Time: 4 minutes A number of changes have been rolled out across the globe since the pandemic spread, especially in the digital space. In fact, despite the struggles of adapting to... Read More
Google Gives Responsive Display Ads a New Look
Reading Time: 4 minutes The world as we know it has changed – at least for the foreseeable future. As the majority of the global population spends more time at home than... Read More
Social Media Wins and Fails of 2020…So Far
Reading Time: 4 minutes We live in a world where a large amount of marketing and advertising has transitioned from television screens and radio waves to social media sites. It has become... Read More
Why Amazon Sponsored Brands Should Be Part of Your Advertising Strategy
Reading Time: 7 minutes What are Amazon Sponsored Brand Ads? Sponsored Brands are customizable cost-per-click (CPC) ads that appear above relevant Amazon shopper search results that have high visibility due to their... Read More
Google’s Image Extension Beta Opens Up
Reading Time: 4 minutes You’ve likely seen the breakdown before: People who see content only recall 10% of it three days later; that number goes up to 65% when you add accompanying... Read More
Did you hear about these recent changes to GMB?
Reading Time: 4 minutes For years, Google Business Profile, formerly known as Google My Business, has been one of Google’s many tools available free of cost. This tool in particular was designed... Read More
Using Amazon’s E-commerce Ads to Build Creatives For You
Reading Time: 3 minutes It’s a new age for shopping, an electronic age. Consumers are increasingly shopping online, and the trend is curving upward dramatically every year. Most people start their shopping... Read More
Tool Tip Tuesday: What Are Multi-Funnel Tools in Google Analytics?
Reading Time: 3 minutes Success in digital marketing requires constant monitoring of your efforts as well as the performance of the competition. Thankfully, marketing and automation tools can make this easier to... Read More
Google’s New Policy on Housing, Employment, and Credit
Reading Time: 3 minutes In a move made earlier this month, Google prohibited certain businesses—primarily those focused on housing, employment, and credit—from targeting their Google Ad products based on the demographic information... Read More
Leverage Your Clients’ 1st Party Data in Amazon DSP
Reading Time: 4 minutes Utilizing your clients’ first-party data as an advertising tool is a great way to expand customer reach through valuable site data. Amazon DSP maximizes sales by going beyond... Read More
An Introduction to Conversion Rate Optimization
Reading Time: 3 minutes You need to acquire clients, increase sales, and spread brand awareness to keep growing your business. To do so, you’ll need to get your product or services in... Read More