Blog
Google Marketing Live 2023: A Look at the Latest Advertising Innovations
Reading Time: 2 minutes In case you missed it, we have the highlights from Google Marketing Live 2023! The event showcased Google’s latest advertising products and features, and featured speakers from Google... Read More
Local Listing Management in 2023: Stay Ahead of the Game
Reading Time: 3 minutes This article has been updated from its original title: Changes to Local Listing Management in 2019. In 2023, local listing management is more important than ever. With more... Read More
How to Build Your Ecommerce SEO Foundation
Reading Time: 15 minutes Meta titles, descriptions, alt text, anchor text, images, videos, HTML…the list of things to tweak and include on your website seems never-ending, doesn’t it? When it comes to... Read More
Google I/O 2023 Recap: The Future of AI
Reading Time: 4 minutes In case you missed it, we have the highlights from the much anticipated annual developer conference, Google I/O 2023! This year, Google focused on "making AI helpful for... Read More
Content Best Practices – Ecommerce SEO Strategy Guide
Reading Time: 17 minutes When creating an ecommerce SEO strategy, we need to identify different page types and take advantage of all the optimization options the ecommerce platform provides. Each page type... Read More
Why is Video SEO Important for Ecommerce Brands?
Reading Time: 9 minutes Wondering if video SEO is a smart addition to SEO strategy for your ecommerce brand in 2023? Let’s look at some stats to put things in perspective: Depositphotos... Read More
How to Use Google Ads to Reach Your Goals in 2023
Reading Time: 6 minutes Leveraging pay-per-click advertising could be the tipping point of your business success. This isn’t an overstatement. For one, Google owns over 92 percent of the search engine market and 73 percent of... Read More
What Marketing Tactic Works Best in Growing Your Business?
Reading Time: 5 minutes As we look toward the new year, many businesses have assessed what their marketing plans will be for the upcoming year and assigned budgets. How much will we... Read More
2022 Google Algorithm Recap and Looking Forward to 2023
Reading Time: 8 minutes Google rolled out eight major algorithm updates in 2022. Those included core updates, product review updates, and others intended to help with search relevance, combating spam, and their... Read More
Getting Started in eCommerce SEO: Picking the Low-Hanging Fruit
Reading Time: 7 minutes Introduction Although search engine optimization (SEO) has one of the best returns on investment (ROI) of any eCommerce marketing campaign, many web developers don’t consider the best SEO... Read More
Up Your Website Ranking With Google’s New Video Indexing Report
Reading Time: 5 minutes You probably already know that videos hosted on a website or platforms like YouTube can appear in Google Search Engine Ranking Pages (SERPs) for search queries and fit... Read More
Local SEO and Local Listing Management Tips for this 2023 Holiday Season
Reading Time: 12 minutes Introduction Prepping for the holiday season takes a lot of work, but the health of your digital presence is essential to maximize sales to local customers, whether they’re... Read More
Do These 3 Things NOW To Help Market Your Local Business This Holiday Season
Reading Time: 3 minutes Special thanks to Melanie for contributing this informative holiday post, filled with awesome ideas for any local business! In 2021, 43% of US shoppers reported that they started... Read More
Grow Your Business with Google’s New Performance Max
Reading Time: 4 minutes The past few years have been full of twists and turns, and customers are changing their behavior at unprecedented rates. There has been a continued trend of shoppers... Read More
Google Business Profile Cover Photo Tips
Reading Time: 10 minutes If you’re a business owner who needs customers to visit your location, I probably don’t need to explain how critical it is to have a presence on Google... Read More
Google Ads’ Changing Landscape: Focus on Automation and Machine Learning
Reading Time: 5 minutes Intro With Google’s emphasis on machine learning and automation, advertisers are getting a good look into where digital advertising is heading. As marketers we understand the importance of... Read More
6 Tips to Get You Started with E-Commerce SEO
Reading Time: 6 minutes So, you’ve just been assigned the responsibility of optimizing an e-commerce website to improve search engine visibility. Whether you’re working on a site that has a dozen products... Read More
How to Redesign a Website Without Losing SEO
Reading Time: 6 minutes I cannot tell you how often I have been called to do SEO on a recently redesigned website. It’s a lot. Like, A LOT a lot. Companies are... Read More
Expert Tips for Digital Marketing Success in 2022
Reading Time: 10 minutes In 2020 and 2021, the global COVID-19 pandemic significantly impacted nearly every aspect of the economy, from disrupting supply chains and reducing consumer confidence to causing mass closures... Read More
Holiday PPC Campaign Checklist – Are Your Campaigns Ready?
Reading Time: 3 minutes Do you realize we are only 8 weeks away from Christmas? As the holidays are creeping up on us, Vizion wants to make sure your PPC campaigns and... Read More