Vizion sits down with Majestic’s U.S. Brand Ambassador Mel Carson. Check out Mel’s video interview below as he tells us a little bit about his most recent project he’s been working on, involving broadening the audience for Majestic.
Mel tells us how Majestic is no longer just a tool for the tech-savvy SEOs out there; whether you’re in marketing, SEO, or even PR, Majestic can fit into your digital marketing tool belt! Plus, Mel has some digital marketing predictions for 2016, so tune in below to check them out!
If you’re interested in learning more about Majestic, visit: https://majestic.com/
Check out more interviews with the DDS 2015 digital marketing pros, on our blog:
- Michael King, Founder of iPullRank
- Shanti Shunn, Digital Marketing Strategist at Vizion Interactive
- Melanie Deziel, Director of Creative Strategy at Time Inc.
- Bill Hartzer, Digital Strategist for Globe Runner
- Matt Wallaert, Behavioral Scientist for Microsoft
Transcript of the interview:
Kristien: Hi, I’m Kristien with Vizion Interactive, here at the Dallas Digital Summit 2015 with Mel Carson. Thanks so much for being with us.
Mel: Absolute pleasure.
Kristien: And can you tell us just a little bit about what you do and…?
Mel: Well, I’m here as Majestic’s U.S. brand ambassador. As you can tell from my accent, I am not from around these here parts. I’m from England, but I actually live in Seattle, so I travel to a lot of these conferences, and do a lot of the speaking and kind of business development, and stuff like that.
Kristien: And what are you working on now that you want to talk to us about today?
Mel: Well, part of my role is to help broaden the audience for Majestic. I mean, it used to be called Majestic SEO, traditionally, because it was for SEOs, but since I came on board two or three years ago, I was like, “Well, I’m not a technical SEO, and most SEOs use Majestic, anyway. How can we use this fantastic plethora of link data to help other marketers and digital aficionados?” And so, I’ve been spending a lot of time talking to PR professionals about how to use link data to plan PR campaigns. I mean, you throw a YouTube video into Majestic, you’ll be able to download all the links and be able to build a media list. Talking to companies about how to verify really how influential so-called ‘influences’ are. So they might have a whole bunch of Twitter followers and all that kind of caper, but, you know, do they have a blog, do they have a website that’s got a ton of links to it that are authoritative? So, really, my role with Majestic as a client and as their ambassador is to try and broaden the audience and get people to think more creatively about how to use link data.
Kristien: Very interesting. And do you see this growing in 2016 and beyond?
Mel: Yeah, because finally we’re starting to do deals with companies via our APR. That is seeing more of an uptake and more of an interest, not just from the SEO perspective, but for planning and measuring content marketing campaigns. So you create a great piece of content, you stick it on a webpage on your site, how many links came into it? Or did your competitors create some great piece of content, how many links came into their site? Did you do better than they did? In the planning phases, you’re able to build a media list of influences and bloggers that maybe wrote about that piece of content, and you’re able to build that. You know, you’re able to look at that content, but also look at what people wrote about it to figure out what was good about it, what was bad about it, and how can you differentiate and pivot around what they’ve done, and make your content even better.
Kristien: It sounds like a great tool. Anything else you’d like to promote or talk about?
Mel: Not really, other than, you know, we’ve been hearing a lot at this conference. Although we’re digital marketers and everything’s all about metrics, and numbers, and online, I really see in 2016 people getting more down with putting the people power back into marketing, not just, you know, realizing that those end consumers are more than just a pixel, more than just a cookie, but they’re actually real people. As a number of presenters been talking about, how putting the experience back into marketing, and actually maybe going back to old school. Mark Cuban was talking old school marketing, talking about the experience that people are actually having, rather than just treating them like a number. So I think that you’re going to see a lot more of that and, frankly, as a digital marketer of 15 years standing, I’m getting a bit bored of getting down and dirty with the metrics. So I want to get out and meet people more and create real offline experiences that bring people online later through following social media accounts, and really helping brands understand the power that they have to cross that digital divide between online and offline, and really excite and delight their customers.
Kristien: Some great insights. Thanks so much.
Mel: Thank you very much for having me.