How to Build a Google Analytics Tracking Code

Google Analytics tracking codes enable companies to track and analyze how consumers interact with their content. Google Analytics codes, also called UTM codes, are customized parameters that provide data about how site visitors interact with calls to action and your owned web properties. This data can then inform your site changes and updates to optimize performance. Learning how to benefit from Google tracking codes can help you provide a better user experience, ultimately boosting business.

About Google Analytics

To use analytics and UTM codes to your advantage, you’ll first need to understand Google Analytics. The Google Marketing Platform provides simple tools to help small businesses get more from their marketing, as well as advanced tools for larger enterprises. Business owners can use Google Analytics to do things such as build a Google tracking code to gauge how they’re performing. Google Analytics helps companies get to know their customers and tailor the user experience according to big data.

UTM codes are tracking parameters businesses should use when linking to owned web properties from social media, email marketing campaigns, advertisements, and more. Google Analytics for verified domains will give you the information you need for tracking parameters. Using UTM codes can give you access to information about how users interact with your content across most platforms, other than third-party websites such as Facebook. You can then use this data to inform your content and marketing strategies.

Steps to Building a Google Analytics Tracking Code

If you’re ready to build your custom Google Analytics tracking code, start by signing up for Google Analytics and adding your website. Your account will be free. Then, set up an Analytics property. You will need to create a separate property for each site you’d like to track. Creating a property will automatically generate a JavaScript tracking code and tracking ID you can then use to track user information. You can find your codes by following this path: Admin>Account>Property>Tracking Info>Tracking Code.

From there, you can either add the full tracking code to each page you want to track (after the opening <head> tag on the page), or enter the tracking ID into a field that asks for this information. Simply copy and paste your tracking codes into the <head> tag. The steps for setting up your UTM code will change according to the type of media you wish to track. Google Analytics allows you to track a static or dynamic website, web-hosting service, mobile app, CRM system, or internet-connected device.

Verify that the code worked by selecting your website from the Overview page. Select “Edit” from the “Actions” column, and then “Check Status.” You should see a status update that says “Tracking Installed” if it was successful. Google Analytics will start tracking your website’s data after about 24 hours. Format your UTM tracking code by adding your unique parameters to the end of the URL you wish to track. You can set source, medium, campaign, content, or term parameters for each UTM code. Learn more about custom campaigns and parameters through Analytics Help. There is no limit to the parameters you can add to a tracking code.

How to Get the Most from Google Analytics Tracking

Every UTM code will include your desired URL to be tracked, followed immediately by (?utm) and the parameter you want. String all desired parameters together without spaces, separated by (&). Use either dashes or underscores to separate words. Stick to lowercase letters, since UTM codes are case-sensitive. Remember, this will only work if you own the destination of the URL. Google Analytics tracking via code will not work for sites such as YouTube or Amazon! Once you’ve set up tracking, follow the steps to get the most out of the data you collect:

  1. Decide what metrics are most important to you. Google tracking codes can give you a wealth of information about your website or ad campaign. Instead of signing up for every metric under the sun, decide which are right for your specific goals. Otherwise, the amount of information you receive will be more overwhelming than helpful. Ask yourself what you would like to know about your visitors: are you more interested in what they do, or how long they stay? Then, select only the metrics that will give you answers.
  2. Use features to your advantage. Google Analytics has a plethora of features to help marketers make the most of their data. Use tools such as analytics intelligence to create conversion models, or reporting to create documents and share insights across your enterprise. Explore all the features available to you and pick and choose which can help your tracking needs the most. Input from an experienced web support team can help you select the ideal features for your unique goals.
  3. Pair UTM codes with Google Ads. Integrate Google Analytics with Google AdWords to measure how your paid ads are performing. Using codes to track how users interact with your pay-per-click (PPC) ad campaigns can give you the information you need to improve your advertisement strategy. See how your Google Ad campaigns are performing and leading users to engage with your site. Then, use the data you gather to optimize your ads.

Regardless of the size of your business or your particular goals, Google Analytics offers data-driven solutions, so you can help your website, advertisements, and other online efforts perform to their fullest potential. Learning how to use UTM codes and analytics tracking can help you access the information you need to make smart, data-backed decisions. Analytics don’t have to be an enigma with the right tools, platforms, and professional help.

Find a Google-Certified Partner for Building Google Analytics Tracking Codes

Informing your brand’s strategy through real site and advertisement data can give you the edge you need over your competitors. Track real-time information and make fast changes to constantly stay at the top of your game. Don’t wait for a poorly-designed PPC ad campaign to fail before making a change. Instead, use Google Analytics and UTM code tracking to detect potential pitfalls as they occur, and make changes to boost the effectiveness of your efforts.

Professional assistance when building Google Analytics tracking codes can help ensure the success of your investments. You will need in-depth knowledge to properly conduct research and analyze the interaction between your users and your website. Otherwise, you could encounter common roadblocks that derail your analytics efforts. Partnering with a pro can help you avoid obstacles and gain impressive insights into user behavior right away.

Don’t trust just any marketing company to handle your Google Analytics code builds. Trust a Google-certified partner for the best results. Web analytics aren’t easy, and require specialized expertise. The best way to get the most out of UTM codes is to partner with a web analytics team that’s been doing this for years. Your provider should be able to conduct full analytics reviews of your websites, using several tools to measure key performance indicators.

Trust Vizion with Analytics Data Services

Vizion Interactive has the Analytics Data services you’re seeking. We can help you gain important insights about your website using Google Analytics, UTM codes, tracking, and more. We’ll design an analytics configuration that’s ideal for your business, helping you understand and improve the user experience. We’ll do what it takes to up your metrics and boost your bottom line. Contact us to request an accurate measurement of your digital fingerprint.