If a picture is a worth 1,000 words, a gif must be worth at least 10,000. These 15 gifs perfectly sum up search engine optimization (SEO) – its strategies, goals, and the trials and tribulations it gives today’s marketers.
SEO rules are constantly changing, telling people what they can and cannot include on their websites. First keywords, then not too many keywords, next backlinks, but only high-quality backlinks… Navigating the rules of SEO isn’t easy, but it’s necessary.
SEO can feel like taking one step forward and two steps back. Between the never-ending Google algorithm updates and new SEO trends making headlines, website managers might think they’ll never master the art of optimization. Understanding SEO takes time and effort, but total optimization is possible with the right resources.
Getting the coveted first search results page can feel like finding Willy Wonka’s golden ticket – something that will only happen to the “lucky finders.” Luckily, in the real world, Google and your fellow marketers have techniques you can use to increase your chances of optimization greatly – the metaphorical golden ticket of the internet.
If you’re one of many website owners who realized with dismay that Google’s last algorithm update pushed you off the results page, don’t get discouraged. This just means you have to alter the methods you’ve been using to promote your page. When you feel like throwing in the towel, remember that SEO is ultimately here to help, not hurt, brands.
A core concept behind SEO is building trust. Providing consistent content, valuable information, and high-quality resources will all build your company’s credibility. If you focus on earning your consumers’ trust while building your website, you’ll greatly improve your chances of optimization regardless of Google’s algorithm updates.
One of the most important aspects of successful SEO is strategy. Like a carefully executed chess game, the “winners” of SEO took the time to form a plan, execute the plan, and track success. SEO isn’t something you can jump right into – it takes preparation, foresight, and smart moves to beat your competition and remain in the game.
Practice makes perfect, and SEO is no exception. The more you get used to optimizing the content on your site for search engines, the easier it gets. Soon, you’ll be applying the rules and getting SEO brownie points without even trying.
If you have questions about SEO, you aren’t alone. Whether you’re a beginner or SEO expert, there’s sure to be something that stumps you along the way to optimization. Take to the Internet for help, or hire an SEO agency to help when you have questions about best practices, rules, and how to win at SEO.
Failing to pay attention to SEO – especially Google’s requirements – can seriously damage your chances of consumers finding your page. As the #1 search engine today, Google’s algorithms decide the fate of companies by rewarding those that follow the rules with a spot on the first page of search results.
Don’t let SEO rules make you lose sight of what’s important. SEO is all about the customer satisfaction. Focus on the user’s experience on your site and impressions of your company. The goal of SEO is ultimately to cater to your target audience’s needs and do it better than your competition does.
Win at SEO by focusing wholeheartedly on your site’s content. Search engines use your site’s content to assess your site’s reliability and popularity among users. Optimizing your content is the #1 thing you can do for successful SEO. Keep content current, relevant, and high quality, and link only to reputable sources.
A major element affecting companies’ SEO ranks is the lack of mobile optimization. Today’s websites must cater to mobile users, who now make up the majority of all global Internet users. Failing to optimize your site for mobile means consumers can’t or don’t want to access your site from their mobile devices.
While content marketers can get confused about what SEO is today, the end goal for Google has never changed – to provide the best search results for its users. When marketers realize the point of SEO is to help users, it can make a lot of light bulbs turn on.
The rewards for proper SEO strategizing are great. When your company successfully optimizes your site for search engines, the right consumers notice the hard work you put into it at the right time – leading to better profitability. With a solid SEO plan in place, you give your company the tools to succeed. That’s something to celebrate.
The future of SEO is always upon us, and we must be ready to embrace the new rules and regulations as they appear. Lasting SEO success depends on your company’s ability to adapt to changes with confidence and eloquence, always giving your target consumers what they want in your website.