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The first day of Dallas Digital Summit, located in Irving TX was fun, educating and a blur to most who were running from conference room to conference room. The sessions were packed and lots of information was getting shared. We grabbed as many tweets as we could, some of them contain media so we apologize if the page loads slowly. Enjoy and please RT any tweets below that stand out to you!
Quote of the day for #DDSUM15 “I think of #SEO as the @kanyewest of marketing.” – Michael King from @iPullRank
— Britton Cunningham (@brittonlc) December 8, 2015
Storytelling, Authenticity, and Transparency: Unscrambling the Buzzword Buzz with @JasonMillerCA. https://t.co/Gnu1Glbq7E
— Carly Rodger (@CKE1977) December 8, 2015
Hey my precon #DDSUM15 peeps! Here's the content marketing book I mentioned for free download: https://t.co/oyTPYTHlMn
— Quinn ⚡️ Tempest (@QuinnTempest) December 8, 2015
Loving the In Memoriam slides at #DDSUM15 😂😂 pic.twitter.com/uwRTH2h925
— Veronica Maldonado (@mariposa_social) December 8, 2015
https://twitter.com/smheadhunter/status/674311155033104385
Think of your content like leftover turkey. It's all about slicing & dicing content for longer shelf life #ddsum15 pic.twitter.com/38ZLJ0D8VQ
— Kevin Carrillo (@KevinLCarrillo) December 8, 2015
"Your job as content marketer is to OWN the conversation." Jason Miller #DDSUM15
— Rosie Suayan-Boyd (@rosie276) December 8, 2015
Don't hate the media, become the media! @JasonMillerCA #ddsum15
— Jason Dove (@Jason_Dove) December 8, 2015
Early adopters make up 13.5% of the consumers who will adopt an innovation. #DDSUM15
— Ana Santellana (@anamarie84) December 8, 2015
Producing content and only promoting it natively is like hanging out with the same kids in high school forever #DDSUM15 @JasonMillerCA
— Alex Kenyon (@AKs47th) December 8, 2015
2016: the year of personalization #contentmarketing #DDSUM15
— 🙂 (@ohhoksure) December 8, 2015
Always be testing everything you put out @JasonMillerCA #DDSUM15 pic.twitter.com/VQHfkixlMY
— AVX Digital (@avx_digital) December 8, 2015
Don't be a lazy marketer. Every touch point should be customized. #DDSum15
— Amy Yen (@amyyen) December 8, 2015
There are no more original ideas: find & take something, put your own spin on it #DDSUM15
— Taylor Adams Cogan (@CoganinDC) December 8, 2015
@JasonMillerCA take it from @DavidBowieReal when it comes to your Content Marketing! #DDSUM15 pic.twitter.com/lJAgyzHeYV
— Vizion Interactive (@vizionweb) December 8, 2015
What PR should look like? 😳Lol .@KISSOnline #ddsum15 #contentmarketing #contentfuture .@dallasdigitals pic.twitter.com/uqwdR3KpJd
— Cheran Ratnam (@Time_me_space) December 8, 2015
The Future of Content Marketing roundtable. #DDSUM15 pic.twitter.com/3gXjoiZItk
— Raecene Collins (@raecenecollins) December 8, 2015
If your content doesn't work well on mobile you are toast. #DDSUM15 https://t.co/IRiSYlLeDq
— Chris Yates (@chrisyates11) December 8, 2015
Heard at #DDSUM15
By 2017, #video will account
for 69% of all consumer
internet traffic
w/ @KasiaMerge @KevinLCarrillo— knox keith (@knoxkeith) December 8, 2015
Heard at #DDSUM15
88% of #Twitter users are on #mobile#socialmedia
w/ @KasiaMerge @KevinLCarrillo— knox keith (@knoxkeith) December 8, 2015
Use Plain Language with your customers:
-short sentences
-short paragraphs
-writing concisely
-appropriate grade level#DDSUM15— Sarah Kelly (@Sarah_S_Kelly) December 8, 2015
"Experiences are the next step of marketing. Need to give people reasons to come back and build a relationship." – @QuinnCW #DDSUM15
— 3Headed Monster (@3headedMNSTR) December 8, 2015
23% of folks use voice search on their smart phones while cooking @merhl #DDSUM15
— Christopher Harris ☕️ (@simpautomations) December 8, 2015
Connected consumers expect every brand conversation to be personal (relevant, specific, etc.) #ddsum15
— Christian Buckler (@cdbuckler) December 8, 2015
Don't let Facebook or LinkedIn hijack your authority. Make sure you're staging your content so that it is the canonical source. #ddsum15
— Sam Shaddock (@samshaddock) December 8, 2015
Share of voice is still effective for C-suite. #DDSUM15 pic.twitter.com/obpgj02BRV
— Saleem Padani (@spadani1) December 8, 2015
https://twitter.com/ESatParks/status/674331714978639872
.@Google indexes posts now on organic posts. #ddsum15 #contentmarketing #contentfuture .@dallasdigitals #SocialMedia
— Cheran Ratnam (@Time_me_space) December 8, 2015
"You can't outsource personality" @jasonmillerca #DDSum15
— Rani Monson (@RaniMonson) December 8, 2015
Personalized content drives higher conversion. @joelbook #DDSUM15 #contentmarketing #contentstrategy #digitalmarketing
— Amanda He (@AmandaHe1) December 8, 2015
Hi #DDSUM15 – Do you like those trivia slides with stats shown in between each speaker? Download them here: https://t.co/mei0bN7tsx
— Vertical Measures (@VerticalMeasure) December 8, 2015
Use statistical reasoning for design. Question data given to you. Don't just accept numbers for what they are. #DDSUM15
— 🙂 (@ohhoksure) December 8, 2015
It's still about storytelling, not data. #DDSUM15
— ClientCompass (@EllenaIsWrite) December 8, 2015
https://twitter.com/CarlamHughes/status/674334126594392064
Don't ever forget about email marketing. Email is most effective for lead generation. @joelbook #DDSUM15 #emailmarketing
— Amanda He (@AmandaHe1) December 8, 2015
Here's my deck from #ddsum15 https://t.co/td3kmWYudv
— Mic King (@iPullRank) December 8, 2015
Social Media is Transforming Word of Mouth. 74% of consumers rely on social networks to guide their purchase decision. #DDSUM15
— Ana Santellana (@anamarie84) December 8, 2015
The average smartphone user picks up their phone 221 times per day and looks at it over 3 hours per day. 😳 #DDSUM15
— Wendy Haun (@WendyLHaun) December 8, 2015
Use your content to create an immersive experience #contentmarketing #DDSUM15
— Sarah Kelly (@Sarah_S_Kelly) December 8, 2015
@amyyen @ipullrank I'm always surprised how often people forget that all searches are intent-driven. People don't search randomly! #DDSUM15
— Matt Wallaert (@mattwallaert) December 8, 2015
50% of consumers prefer social media to the telephone for customer service. (Social Care is on the rise people!!) #DDSUM15
— Ana Santellana (@anamarie84) December 8, 2015
By 2019, CMOS expect 75% of budget to be dedicated to digital #marketing per @joelbook at #DDSUM15
— Mike Honcho (@BH_Social) December 8, 2015
Personas in marketing = your audience, who are you targeting #ddsum15
— Sarah Kelly (@Sarah_S_Kelly) December 8, 2015
If you don't want to be known for the wrong thing, then don't do the wrong thing. @tryMajestic #DDSUM15
— Rosie Suayan-Boyd (@rosie276) December 8, 2015
Heard at #DDSUM15
Avg #video duration on #YouTube is
2 min 46 sec#socialmedia
w/ @KasiaMerge @KevinLCarrillo— knox keith (@knoxkeith) December 8, 2015
Many companies put budget on SEM and SEO. But it's A/B testing that will be the differentiator over the next decade – Claire Vo #DDSUM15
— Christy Robinson (@christyrobinson) December 8, 2015
Your About Us page: nobody looks at it before they buy a product #DDSUM15 #contentmarketing
— Kady 💬 (@kadyjwhite) December 8, 2015
"Content Strategists" defined –> create editorial structures that make content more efficient to produce, searchable & timely #DDSUM15
— Kevin Carrillo (@KevinLCarrillo) December 8, 2015
The customer decision journey is complicated… #DDSum15 pic.twitter.com/Wiomx7y5Qw
— Amy Yen (@amyyen) December 8, 2015
The whole team needs to have ownership of your content…everyone needs to know what customers are experiencing with your brand #DDSUM15
— Kady 💬 (@kadyjwhite) December 8, 2015
.@greerjb Make your content easy to read, understandable and enjoyable. #DDSUM15 #contentmarketing
— Merge Forward (@MergeForward) December 8, 2015
and might as well be #mobile and #visual.. 🙂#ddsum15 #smm #content pic.twitter.com/sqetY8ExUM
— ali mirza (@AliMirza2k) December 8, 2015
Explain FB to clients: like a drug dealer, they gave you free stuff and got you hooked, now they want you to pay! HA! #ddsum15
— Sarah Kelly (@Sarah_S_Kelly) December 8, 2015
Customer experience. It's time to love them and learn their name. #DDSUM15 #customerloyalty pic.twitter.com/doEJas6xYR
— Amanda He (@AmandaHe1) December 8, 2015
Facebook is saving us from ourselves as marketers. Brands can't push out cheesy content any longer. – @moneil4, on the algorithm #DDSUM15
— Christy Robinson (@christyrobinson) December 8, 2015
You don't build relationships with data. You build relationships with individuals. #DDSUM15
— Pedro Melendez (@pmelendezn) December 8, 2015
