Social media campaigns always involve a certain level of risk. Great ideas can translate into outstanding victories, but sometimes they miss the target completely. Reviewing the last twelve months of social media campaigns will help other businesses learn from both sides of the coin. The Winners Success isn’t only about the final product; success in a social media campaign is heavily tied to realistic goals and practical ways to reach said goals. By examining some of the best social media initiatives in the past year, each provides a tangible problem with an easy corresponding action. Dove’s Real Beauty Sketches One of the most meaningful campaigns from 2013, Dove…Read entire entry »

Have you ever been on Facebook and posted a request to your friends to recommend a great restaurant in a city you’ll be visiting?  Did you notice ads starting to populate on the right side of your page for restaurants in that city?  That’s Facebook’s ad campaign picking up the keywords in your post and giving you what you want.  While that is pretty cool in itself, what’s even more cool is seeing how many of your friends like that restaurant’s page.  In today’s social consumer’s eyes, the friends’ likes has more weight than the ad itself. Seeing these ads can entice you to click.  Seeing all of your friends likes makes you click alm…Read entire entry »