Defining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of the picture. Most users take the Ads Manager information provided at face value – they never deconstruct it to understand what worked and what didn’t. If you place too much emphasis on one metric, your campaign will underperform. To truly measure success, take in the entire picture. Read on for tips to help make your next campaign a success. Focus on Actions Measure success by actions taken. Website conversions, clicks, likes, downloads, and more demonstrate engagement with your audience. Great cost per thousand views or high numbers of eyes on your ad won’t matter if your target audience isn’t …Read entire entry »

Ah, the gif. It’s not a photo. It’s not a video. It’s a category in its own right – a file format that speaks loudly to consumers across a variety of social media platforms. The gif has become more popular as a branding tool in the last year, cropping up in the content of companies across virtually every industry. Gifs, or graphics interchange formats (GIF), aren’t new – software writer Steve Wilhite invented the handy graphic back in 1987. However, the widespread usage of gifs in recent years has earned it a position at the top of the pyramid when it comes to social media marketing. Here’s how companies are using gifs to their fullest potential on social platforms today. Capture Attention Gifs grab attention better than photographs, as they move around and draw the eye toward them. Yet they are m…Read entire entry »

When people think of a meme it’s usually an image with text overlay. Remember “I Can Has Cheezburger?” That was most users first exposure to memes. Since then it’s expanded to anything that goes viral, that can also be replicated by other users. Think of planking, the cinnamon challenge and even the ice bucket challenge. A meme doesn’t necessarily have to go viral to be effective, but it does need to be relatable, quirky and, of course, relevant to its intended audience. It doesn’t matter what industry you’re involved in, as long as the content is relatable to others and makes sense – then it’s good to go. If you’re going to target a meme that’s readily used by others, make sure you understand how to use it. Thankfully, there’s that helps explain memes, their origin and even provides a few examples. Memes are God’s gift to the Internet. Okay, not re…Read entire entry »

Part of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating content for use on multiple channels and platforms, and encouraging your target market to spread the word about your brand. Shareable content is crucial in the modern marketing world, so we’ve compiled some tips to help you get your content in front of more people. Make it Useful One of the best ways to demonstrate value to your audience is by providing them with something useful. Whether you create tips and tricks, how-to guides, little-known-but-useful bits of trivia, or something else, make sure your content is useful in some way. People are far more likely to share content if they …Read entire entry »

Near the end of 2016, Wendy’s started sending Twitter users and competition to the burn ward. It started with an exchange with a user critiquing their “fresh never frozen” slogan. The exchange was amazing: It didn’t take long after this for the thread to go viral. It did so well, in fact, Wendy’s told Business Insider their account had not been hacked. Since then it’s been a non-stop stream of witty retorts and gifs: But are responses like this…Read entire entry »

Social media is a relatively new platform on the digital media marketing game, leaving plenty of room for mistakes, mishaps, and miscommunications. Even the biggest corporations make social media blunders, ranging from slightly embarrassing to full-on catastrophes. Being a scapegoat for social media fails isn’t an easy job, but someone has to do it. Here are a few cringe-worthy moments that can teach us all. DiGiorno Pizza – #WhyIStayed After the release of disturbing video footage showing Ray Rice punching his wife, the hashtag #WhyIStayed trended around social media as a poignant message from abused women explaining what made them remain in violent relationships. Like many brands, DiGiorno Pizza was simply looking for a way to join the conversation when they tweeted “#WhyIStayed You had pizza.” However, they missed a crucial step – understanding what the hashtag was about. Four minutes later, DiGiorno tweeted an apology for its severe lack of tact, explaining that the…Read entire entry »

Social media allows companies to reach audiences in authentic and immediate ways. Sometimes, companies hit the mark and create worldwide trends, and sometimes they fail miserably. We’ve compiled the best of social media wins and the worst fails: WIN – NASA made space exploration a worldwide point of interest through social media interactions in 2015. NASA’s social media account activities (the agency has 500 accounts) keep the agency in global online conversations. The Mars Rover missions, in particular, generated significant interest on Twitter and other social networks. Social media serves the public outreach mission the agency has pursued since 1958. Photo credit: …Read entire entry »

You don’t have much money to work with but need to generate some brand awareness, generate leads, and earn sales. Some companies spend an extraordinary amount on social media marketing for the year, but getting results doesn’t necessarily require a ton of money. In fact, social media marketing offers some of the most economical marketing solutions at the highest rate of return. If your business hasn’t started using social media to meet marketing goals, consider it now. On average, companies spend about $200-$350 on social media marketing per day. Companies on a tight budge…Read entire entry »

Mobile devices offer an unprecedented amount of freedom in the workplace. Some companies advocate a BYOD (bring your own device) policy, and others distribute employee devices to make communication with colleagues, prospects, and clients easier. Once upon a time, mobile devices were primarily used for email and calls in the business world. Occasionally, someone might login to a VPN for work away from the office, but that time is gone. Today, business professionals use mobile devices to check social media, makes posts, and do any number of other activities. Participating in the social online world, however, comes with its own set of security, human…Read entire entry »

Currently Viral – May 13th, 2015 Nothing says variety like an orphan attending Harvard, a big spider and a failed “prank”.   TIL an nine year old orphaned child from Rwanda living in a garbage dump told a charity worker “I want to go to school”. He is now 22, and attending Harvard. Everybody loves a feel good story. And this one is simply amazing. This young man lost his parents to the ethnic genocide that took place when he was just nine years old. However this didn’t stop him from pursing what education he could get and moving forward. It’s a really inspirational story. Inspiration is something people can really li…Read entire entry »