With an average of over 500 million tweets sent per day, Twitter provides its users the ability to reach a global audience with simplicity, ease, and speed unmatched by any other social media platform. But to make the most of this tool, you need to know whether you’re reaching your intended audience, and if so, whether your communications have any impact on the behavior of this audience. A Twitter audit will help you gain the insight you need to make the most of your marketing efforts. It’s important to take the proper steps to ensure your use of Twitter is helping to drive your business. Performing a comprehensive review from time to time can go a long way towards extending your…Read entire entry »

The business world is moving online. In order to be a big competitor in this world, a business needs to have a social media presence. For many businesses, Facebook and other social media outlets are a way to get their brand out into the public eye. Facebook is a leader in social media and has tools to place it among the online business leaders. Facebook Business Manager (FBM) is the social media and marketing tool created for businesses that want to create and manage a successful online media presence. It helps a business find and nurture a customer base, do business online, and develop a brand. Facebook Business Manager is a free service available through Facebook. Facebook Business Manager…Read entire entry »

2017 was a big year for brands in social media. There were so many wins and fails that if I attempted to record and publish them all, it would almost be 2019. What happened to Wendy’s in 2017? In 2017 Wendy’s went viral for their sassy and quick-witted responses to users via Twitter. One such user ended up deleting his account. But from then on, Wendy’s became renowned for their quick responses and “take nothing from anyone” attitude. While some may have disliked their style, many more praised it. But something would change halfway through 2017 that would put this style to the test. The main voice behind the account and social media team left, for reasons she detailed out …Read entire entry »

Defining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of the picture. Most users take the Ads Manager information provided at face value – they never deconstruct it to understand what worked and what didn’t. If you place too much emphasis on one metric, your campaign will underperform. To truly measure success, take in the entire picture. Read on for tips to help make your next campaign a success. Focus on Actions Measure success by actions taken. Website conversions, clicks, likes, downloads, and more demonstrate engagement with your audience. Great cost per thousand views or high numbers of eyes on your ad won’t matter if your target audience isn’t …Read entire entry »

Ah, the gif. It’s not a photo. It’s not a video. It’s a category in its own right – a file format that speaks loudly to consumers across a variety of social media platforms. The gif has become more popular as a branding tool in the last year, cropping up in the content of companies across virtually every industry. Gifs, or graphics interchange formats (GIF), aren’t new – software writer Steve Wilhite invented the handy graphic back in 1987. However, the widespread usage of gifs in recent years has earned it a position at the top of the pyramid when it comes to social media marketing. Here’s how companies are using gifs to their fullest potential on social platforms today. Capture Attention Gifs grab attention better than photographs, as they move around and draw the eye toward them. Yet they are m…Read entire entry »

When people think of a meme it’s usually an image with text overlay. Remember “I Can Has Cheezburger?” That was most users first exposure to memes. Since then it’s expanded to anything that goes viral, that can also be replicated by other users. Think of planking, the cinnamon challenge and even the ice bucket challenge. A meme doesn’t necessarily have to go viral to be effective, but it does need to be relatable, quirky and, of course, relevant to its intended audience. It doesn’t matter what industry you’re involved in, as long as the content is relatable to others and makes sense – then it’s good to go. If you’re going to target a meme that’s readily used by others, make sure you understand how to use it. Thankfully, there’s Knowyourmeme.com that helps explain memes, their origin and even provides a few examples. Memes are God’s gift to the Internet. Okay, not re…Read entire entry »

Part of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating content for use on multiple channels and platforms, and encouraging your target market to spread the word about your brand. Shareable content is crucial in the modern marketing world, so we’ve compiled some tips to help you get your content in front of more people. Make it Useful One of the best ways to demonstrate value to your audience is by providing them with something useful. Whether you create tips and tricks, how-to guides, little-known-but-useful bits of trivia, or something else, make sure your content is useful in some way. People are far more likely to share content if they …Read entire entry »

Near the end of 2016, Wendy’s started sending Twitter users and competition to the burn ward. It started with an exchange with a user critiquing their “fresh never frozen” slogan. The exchange was amazing: It didn’t take long after this for the thread to go viral. It did so well, in fact, Wendy’s told Business Insider their account had not been hacked. Since then it’s been a non-stop stream of witty retorts and gifs: https://twitter.com/Wendys/status/823623416204894208   https://twitter.com/Wendys/status/823596190747000832 https://twitter.com/Wendys/status/822544077522616320 But are responses like this…Read entire entry »

Social media is a relatively new platform on the digital media marketing game, leaving plenty of room for mistakes, mishaps, and miscommunications. Even the biggest corporations make social media blunders, ranging from slightly embarrassing to full-on catastrophes. Being a scapegoat for social media fails isn’t an easy job, but someone has to do it. Here are a few cringe-worthy moments that can teach us all. DiGiorno Pizza – #WhyIStayed After the release of disturbing video footage showing Ray Rice punching his wife, the hashtag #WhyIStayed trended around social media as a poignant message from abused women explaining what made them remain in violent relationships. Like many brands, DiGiorno Pizza was simply looking for a way to join the conversation when they tweeted “#WhyIStayed You had pizza.” However, they missed a crucial step – understanding what the hashtag was about. Four minutes later, DiGiorno tweeted an apology for its severe lack of tact, explaining that the…Read entire entry »

Social media allows companies to reach audiences in authentic and immediate ways. Sometimes, companies hit the mark and create worldwide trends, and sometimes they fail miserably. We’ve compiled the best of social media wins and the worst fails: WIN – NASA made space exploration a worldwide point of interest through social media interactions in 2015. NASA’s social media account activities (the agency has 500 accounts) keep the agency in global online conversations. The Mars Rover missions, in particular, generated significant interest on Twitter and other social networks. Social media serves the public outreach mission the agency has pursued since 1958. Photo credit: …Read entire entry »