Reading Time: 3 minutes Defining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of... Read More
Reading Time: 3 minutes Ah, the gif. It’s not a photo. It’s not a video. It’s a category in its own right – a file format that speaks loudly to consumers across... Read More
Reading Time: 4 minutes Part of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating... Read More
Reading Time: 3 minutes Concern about “fake news” is dominating the mainstream media these days. Since the advent of the internet, savvy online users have learned to be wary of misleading advertisements,... Read More
Reading Time: 4 minutes Near the end of 2016, Wendy’s started sending Twitter users and competition to the burn ward. It started with an exchange with a user critiquing their “fresh never... Read More
Reading Time: 4 minutes Social media is a relatively new platform on the digital media marketing game, leaving plenty of room for mistakes, mishaps, and miscommunications. Even the biggest corporations make social... Read More
Reading Time: 4 minutes Social media allows companies to reach audiences in authentic and immediate ways. Sometimes, companies hit the mark and create worldwide trends, and sometimes they fail miserably. We’ve compiled... Read More
Reading Time: 3 minutes Mobile devices offer an unprecedented amount of freedom in the workplace. Some companies advocate a BYOD (bring your own device) policy, and others distribute employee devices to make... Read More
Reading Time: 4 minutes Social media campaigns always involve a certain level of risk. Great ideas can translate into outstanding victories, but sometimes they miss the target completely. Reviewing the last twelve... Read More
Reading Time: 3 minutes As the London 2012 Olympic Games draw near, we are starting to see glimpses of the athletes, the competing sports and finally more on London than just The... Read More
Reading Time: 4 minutes Facebook seems to change its platform more often than not. Every time a major change takes place users react with either love or hate. Posts flood Facebook’s walls... Read More
Reading Time: 3 minutes The beauty of social bookmarking is that it provides a relatively easy way to increase site traffic, interact with consumers, share your content, build your web presence, and... Read More
Reading Time: 2 minutes What is Social Bookmarking? Social bookmarking is a way for internet users to manage, share, and store useful resources they have found online. Instead of saving sites to... Read More
Reading Time: 2 minutes Black Web Enterprises, a company owned by IAC (IAC also owns the Ask.com search engine), has launched Rushmore Drive, a search engine that is the first of its... Read More