Google's keynote this year centered around the importance of the customer being at the heart of our all of our marketing efforts. It is our job as the marketer and as the brand, to deliver to our consumers: “relevant, frictionless, and useful experiences whenever, wherever they ask for them and sometimes even before they ask,” said Sridhar Ramaswamy, senior vice president at Google, and that is exactly what Google is helping us to achieve this year. The Google Marketing Next 2017 keynote presented the exciting new innovations, tools and technologies that will be available to all Adwords, Analytics, and DoubleClick users by December 2017. Here are just some of the highlights: Did you know that 87% of smartphone owners turn to search first in their moment of need? Also, 20% of searches are now done by voice. Search is our go-to path for assistance. With that being said, less than 1/3rd of brand experiences are described as “helpful” by consumers. Pretty sobering …Read entire entry »

While my heart lies in the world of SEO, there is no doubt that the world of SEO is surrounded by other digital factors that impact your campaign success. For other SEOs, fear not, this is not a bad thing. However, we must understand and also accept that if we are going to gain competitive intelligence about our competitors we have to think about other great nuggets of info outside of just SEO and PPC factors that can help us succeed in our digital marketing campaigns. I have found that when I have my “Search blinders” on, when it comes to competitive analysis, SEMrush and SpyFu are the best competitive tools out there. When I think big picture, I take to another competitive tool that I feel helps me harness more than just keyword presence of keyword bid insights. This tool is called SimilarWeb, and I plan to take a brief walk through selected sections to highlight how yo…Read entire entry »

The approach of considering all referring channels in a digital marketing effort is always key to being a successful online marketer. Even if the brunt of your efforts lie heavy in one specific medium, such as Organic Search(SEO), it is always best practice to review, report and monitor all referring channels. To truly understand your website audience and take advantage of opportunities, understand issues and ultimately use this insight to make informed decisions and make these separate site pathways work together. Within your analytics platform(Preferably Google Analytics and the basis of this post), you have the ability to create custom channels(Channel Grouping) as well as creating mediums based on defined referring sources(Filters). For many, the default channel groupings will suffice(Direct, Organic Search, Social, Email, Other Advertising, Display, Paid Search, Affiliates and Referring Site). Now, all you have to do is pay attention to each. To keep it simple, start out by kee…Read entire entry »

If you read the most recent desktop search share report you’d know that Bing is up to 20% of the market share. While Google is still sitting at 64% it’s impressive to see Bing moving forward. While Yahoo hasn’t really done much it seems Google is getting “some” competition from Bing. And a little competition never hurt anyone right? So what does all of this have to do with Tinder? In all honesty? Not much. Users sort of “pick” what search engine they will "date" each time they use them. No matter the search engine each one gathers data (at some level) to learn a little more about the users. Kind of like when you start dating someone and they try to get to know you and you them. So we thought if search engines were placed on Tinder and you had to pick one to use based on the profile given, which one would you choose? We created a poll to get …Read entire entry »

September 25, 2014 Google has officially announced Panda 4.1 27th update algorithm that specially designed to filter low quality or thin content from ranking high in the search engines. It started most likely last Tuesday or Wednesday and it will continue this week and beyond week until it is completed. In the Panda 4.1 update those small and medium sized high-quality websites will rank better in the search engines. This is not just another refresh considering Google has added and updated more signals to its algorithm. Google’s Pierre Far mentioned that Google added a “few more signals to help Panda identify low-quality content more precisely.” Apparently it will impact about 3-5% of search queries which is a pretty significant update. People are reporting in various forums suc…Read entire entry »

In the past we have seen Sitelink Search Boxes for power sites such as Wikipedia, YouTube, etc., but what about for us regular folks? Google announced on Sept. 5th, the ability for your site to feature a search box for deeper site: content on your site. Since then, webmasters are seeing that these search box queries are now delivering users directly into respective site internal search results.  Additional features also include an autocomplete function that provides ideal search result queries akin to your site’s content.   Why is this cool? Another entry point to your site from search engines is always a plus. Your attention to preferred markup has no…Read entire entry »

While Bing and Yahoo are changing the way their SERPs look, Google has decided to join along by removing the use of rel=author. That’s right, no more photos by search results any more. Huge move right? While it’s not big enough to make SEOs scream, “THE SKY IS FALLING!” it is big enough to swivel some heads, cause some face palms and deep heavy sighs in others. Especially those (my…Read entire entry »

Did you want to go to SMX Advanced this year but couldn’t make it? Are you wishing you could sit at your screen, watch the presentations, and read each tweet as they happen? Well, you’re not alone. Thankfully, the Vizion Interactive team took some time throughout the day to check the #smx tweet stream for good tidbits when we could. At the end of the day, we compiled what we feel were the best 50 tweets from day 1 of SMX Advanced. So, without further ado, here we go (in no particular order): https://twitter.com/blakedenman/status/476766781764149248 https://twitter.com/monicawright/status/476832957034799104 https://twitter.com/dan_patterson/status/476858844841127936 https://twitter.com/BryantGarvin/status/476866484698763265 https://twitter.com/GregGifford/status/476881492292145152 https://twitter.com/mattmcgee/status/476881552236740608 https://twitter.com/monicawright/status/476882236990435328 https://twitter.com/MichelleRobbins/status/47688460827376435…Read entire entry »

Morning Keynote: Joining the Dots Maximizing Returns in a Socially Connected World Nick Burcher, Head of Social Media, Mediacom Traditional model of communication Sender>>Message>>Reciever>>Feedback Then the web changed everything. Does the model need to be updated? Now receivers are creating messages and passing information on. People are relying on search engines less and less over the years. They are are accessing data in different channels (social). People are busy creating content now. Now there is Sender>>Message>>Reciever>>Receiver>>Receiver>>Feedback>>Feedback>>Feedback>> The amount of feed…Read entire entry »

It was a great day in Chicago at Search Engine Strategies which was jam packed with insightful information. While there were sessions on Paid, Social and much more you can tell I am favoring the content marketing vertical this year. After listening to several speakers today the mutual vibe was to create great content and let it be the bridge between Search and Social.           Here we go... Badass Blogging: Best Practices to Enhance your Customer Reach Dan Cristo, Director of SEO Innovation, Catalyst Online Create a routine: Hold ideas and bullet points then plan a time to sit down and flush them out. This…Read entire entry »