In my push towards helping to create some Standards, demystify search engine optimization and help more and more people get search engine optimization into their marketing budgets, I developed a free SEO RFP template for those seeking search engine optimization services, 10 years ago. As you might imagine, a lot has changed since then, and so I have updated the SEO RFP Template to account for things that you should be considering, today. Certainly, there will be othe…Read entire entry »

There are so many people and companies writing content about Google’s impending change to true “mobile-first” indexing that it can make your head spin, especially with all the speculation of what it will take to do it right.  That said, yes, I’ll also be writing about this same topic, but I’m going to not only focus on highlighting sources for best practices, but will also highlight just a few of the warning signs that were the early indicators that this was coming.  If you had not heard about this until late 2017, you might as well fire any executives and agencies that did not bring this up and start looking for people with actual eyes on what is happening. Let’s start with some of the history and what better than reviewing Google’s own published content.  Back in 2011, …Read entire entry »

Search engine optimization (SEO) is one of the most important aspects of doing business today. As such, it deserves attention from experienced SEO professionals. Trusting your brainchild with just any SEO consultant can be a big mistake. You worked hard to create your brand – don’t let a rookie or inexperienced mid-level consultant make poor decisions. Your consultant should build your progress, not obstruct it. Learn how to tell expert professional SEO consultants apart from the novices, for the benefit of your business. Why Hire Professional SEO Consultants? If you’re a new startup or modest small business, it can be tempting to hire cheaper, less experienced SEO consultants. If this is all that yo…Read entire entry »

It's Tool Tip Tuesday, and what more exciting tips than the ones straight from the folks at Google themselves? I recently wrote a piece for Search Engine Journal looking back at Google's Vince update and thought I'd share it with you today. Feel free to share your comments below! There is little more exciting than the release of an algorithm update from Google. This dramatic story commonly begins with chatter among SEO professionals over ranking fluctuations, a message announcement from Google, a collective freak-out from the search community, followed by deep data dives and a communal conversation on why Google has again seemed to shake up the search landscape. Nonetheless, it allows us to reflect years later and review why the algorithmic update happened. Did we see it coming? How did it ch…Read entire entry »

As a business owner in 2017, know that your website speed can be a killer. Countless studies have proven the importance of download speed to overall user experience and satisfaction. One Kissmetrics report found that 40% of shoppers will abandon a website that takes more than three seconds to load. You could lose almost half of your potential customers with below average download speeds. Luckily, there is a tool that can help you analyze your speeds and make improvements – Google PageSpeed Insights. About the PageSpeed Insight Tool from Google PageSpeed Insights analyzes websites based on URLs …Read entire entry »

Search engine optimization (SEO) strategy can be what sinks or floats the “ship” of a modern web-based business. SEO is at the heart of what allows a brand to thrive in an age that places such great importance on the web. The SEO consulting services you choose can make all the difference in your company’s success. Choosing between an individual contractor and an established agency can be difficult, especially if both appear to have attractive benefits. Here’s a look at some of the greatest differences you’ll find between the two. The Differences Between an SEO Consultant and SEO Agency The first step in making your choice is recognizing what makes an agency, an agency. SEO agencies use colla…Read entire entry »

Google Keyword Planner is an invaluable tool for business owners and website managers. It takes the mystery out of keyword research and makes search engine optimization (SEO) easier. In just a few easy steps, the Planner will give you new keywords and search volume data based on your inputs. You may then use these data-backed keywords in your content to increase site traffic and website ranking. To use the Google Keyword Planer to its fullest potential, use these six tips. Enter the Right Information After you open the Google Keyword Planner using your Adwords account, you’ll come to a page that allows you to input information about your product or service, landing page, audience targeting, and more. The most important element on this page is th…Read entire entry »

When it comes to search engine optimization, 80+% of it is working for better positions in Google.  Now Google loves to refine their algorithm and cause us all to do what is affectionally called ‘the Google dance’. Since 2000, Google has made many changes to the way it not only processes the billions of sites on the web, but also how it reviews the interconnectivity of sites on the web and presents these details to searchers.  This leads to new opportunities for everyone, typically due to the fluctuations that this causes for website owners and the shifts in exposure these cause. However, Google typically only provides hints of what each algorithm update includes and what factors it shifts priority of and lately, they are getting even more obfuscated with the slight openness they have shown in the past as perfectly illustrated by this tweet from Gary Illyes during a Twitter exchange between Barry Schwartz and him: …Read entire entry »

Recently, the two heaviest hitters in the search engine world – Google and Bing – jointly announced that they would increase the file size limit for sitemaps from 10MB to 50MB. A sitemap file contains all the URLs that belong to a particular site, and the maximum number of URLs a sitemap file may contain remains capped at 50,000. While the jump from 10MB to 50MB may seem insignificant at first glance, it is actually a big change for the search engine world. A sitemap helps search engines read, label, and index the content of your website’s pages, resulting in much better search result rankings. For example, imagine two websites that sell similar products, earn equivalent annual profits, and employ roughly the…Read entire entry »

We have all heard the phrase “Spring cleaning”, but when most of us think about it, we see that closet full of Winter stuff, the man cave or woman cave (apparently now known as “she shed” or “femme den”) that has been getting more and more cluttered as we find new “cool stuff” to put in them.  Who knows, maybe you ended up at a ton of marketing conferences last year and you are inundated with swag piles across a once work/gaming conducive desk area. Like the way this stuff builds up, websites also build up “stuff” over a year and some times that “stuff” results in assets desperately needing to be cleaned up due to potential new page duplication, linking to expired and now redirected links or, maybe the worst-case scenario, old site URLs that were never captured and redirected appropr…Read entire entry »