While the search industry is always changing there’s one thing that hasn’t changed. The reliance on tools to help get the job done. While there are a plethora of options out there, there are a few that almost any digital marketer will use a few times a week. The most commonly used here at Vizion Interactive are: Ahrefs SEM rush Moz (SEOmoz) Screaming Frog I thought it would be interesting to take a look at what these tools offered 5 years ago compared to what they offer today. After all, if the industry has changed shouldn’t the tools we use as well? Ahrefs: When Ahrefs first rolled out it was hailed as the end all be all link research tool. It had (and still has) a more update link index. While they did offer a few other tools their main go to was link analysis. The lab section held a few other tools for link and keyword research but not a great deal more than that. …Read entire entry »

First of all, what the heck does UTM even mean?! UTM stands for “Urchin Tracking Module”. Before there was Google Analytics there was Urchin, which Google purchased. UTM is a (usually) short snippet you can attach to any URL and then track specifically how it performs. UTM tags traditionally have three components (these are required): utm_source – where the clicks/visitors are coming from utm_medium – what method is being used? Email? Social? CPC? utm_campaign – the name of the campaign For instance, if you’re doing an email campaign the utm tagging on the URLs would be: www.example.com/product1234/?utm_source=emailprovider&utm_medium=email&utm_campaign=emailname This would tell you how many people clicked on that URL in this email campaign. The other two are: utm_term – most often used for cpc, this defines the keyword/product in the ad. …Read entire entry »

Most people know Google is an incredible tool when you’re on the hunt for knowledge, power, or the nearest Starbucks. But searching for and finding exactly what you want can sometimes be harder than finding the newest viral kitten video. Luckily, there’s an answer for that. Have you ever typed a huge, specific sentence into Google and were less than satisfied with the results? Google is pretty advanced; it uses over 200 unique signals to guess what you’re looking for. But sometimes it needs a little assistance. In an effort to help users get exactly what they’re looking for, Google has developed search operators. These gems enable searchers to hone in on informati…Read entire entry »

It’s Super Bowl Sunday! The two best teams in the NFL are going head to head to determine who will be the Super Bowl Champions. For the most part everyone knows what’s going on, some know and could careless and well then there’s this crowd: So if the above image describes you perfectly then we’ve got the perfect solution on the off chance you’re stuck at a Super Bowl party and have no idea what’s going on. We’ve taken HTTP Status codes and fit them to football scenarios you may see happen today. Or you could …Read entire entry »

There are a TON of SEO specific tool extensions that exist already. And most of them do the same thing as the others. However, when it comes to working online nothing can make your job easier than plugins/addons for your browser to help speed things along outside of the routine SEO toolbars. I recently came across four extensions that are proving to be quite useful and have functionality that no SEO extensions currently have. Note Anywhere Ever see something you wanted to make a note of online and share it? But you didn’t have the screengrab capability at the moment, or maybe you did but you didn’t want to pick the right color of text or make sure the text was in the right position? Note Anywhere allows you to literally leave a note anywhere on any page: …Read entire entry »

If you are a site owner or manage your company's website, inevitably, you will have to grant access to your site's analytics. I find myself walking new clients through the process of granting access to Google Analytics so often that I thought it would be a good idea to document the steps needed. Granting Access to Google Analytics 1. Access your Google Analytics Account Dashboard 2. From the middle of the screen click on Admin button 3. From the Admin Screen choose User Management from under the Property column. …Read entire entry »

In my previous post, I discussed how to grant access to Google Analytics to your SEO, agency or another 3rd party. Google Search Console (formerly Google Webmaster Tools) is another great tool that can provide valuable insights to your team. The Google Search Console is basically like an on-going report card from Google which lets you see how the engine views your site. In the Search Console, you'll find crawl stats, errors Google encountered, suggestions on how to improve your site, stats on page load time as well as the ability to provide Google with data about your site and upload sitemaps.  Google allows you to provide access to this platform to 3rd parties with just a few steps: Granting Access to Google Search Console: 1. Access your …Read entire entry »

When it comes to working in online marketing we rely heavily on tools to help automate some of the process. A lot of these tools you’re already aware of, tools like: Screaming Frog Majestic SEO Open Site Explorer SEM Rush And many, many others. But for today I’d like to focus on the browser extensions (for Chrome) that help out with research on the fly. Some of these you may have heard of, others maybe not. Check my links This is tool most people know about when they’re looking for broken links to harvest. It’s pretty simple. Just install it and you’re ready to go. When you visit a page just click on the icon in the browser and it will run a quick check to see if any links are broken or not: …Read entire entry »

In the past we have seen Sitelink Search Boxes for power sites such as Wikipedia, YouTube, etc., but what about for us regular folks? Google announced on Sept. 5th, the ability for your site to feature a search box for deeper site: content on your site. Since then, webmasters are seeing that these search box queries are now delivering users directly into respective site internal search results.  Additional features also include an autocomplete function that provides ideal search result queries akin to your site’s content.   Why is this cool? Another entry point to your site from search engines is always a plus. Your attention to preferred markup has no…Read entire entry »

One of the most important points of knowledge in an organic search campaign is understanding where the search engine optimization (SEO) value lies within your site. Without a deep dive into the individual areas of a site on a regular basis, a search marketer is left blind in understanding where exactly success is working and where opportunity lies.   The Whole is Greater than the Sum of Its Parts . . . Sort of Aristotle wasn’t an SEO, but he was partially correct in his famous saying. Yes, the whole is what creates your domain authority and, together, all parts will create a much more authoritative site. However, if you want to find which content is really performing on your site, you are going to have to use tools and manually review to get to the bottom of true SEO content analysis. SEO has come a long way in the past decade. You can no longer simply report on keywords and total referrals. Now it is important to know what content works for SEO…Read entire entry »