Outreach is an important aspect of any business. Whether you use social media, email or reach your audience another way, use outreach moments effectively to promote your image. To have a positive outreach experience for both your business and the consumer, you should avoid the following five mishaps: Send it to the right person Nothing is more humiliating than sending an email to the wrong person. Double check the email address and name used in the email so that it looks like you know what you’re doing.  I suggest using Gmail. Gmail has a function that allows you to “undo” a send. You have to be quick about it as there is a limited amount of time. And by limited amount of time, I mean seconds. You can set it to be anywhere from 5-20 seconds. …Read entire entry »