In a world saturated with technology, it often seems impossible to separate ourselves from digital touchpoints in our daily lives. When you should be spending time with your spouse, you are surfing Facebook on your tablet. You should be enjoying dinner with your children and find yourself continuing to pick up your phone. Instead of hanging out with a friend, you sit asking Alexa to tell you another joke. Notice in these examples that not once did I mention someone sitting on the couch, at the dinner table, etc. engaging with their desktop computer. While we may make resolutions to break away from portable devices in our daily lives, how can we harness this in our professional lives? Ultimately, what is mobile traffic worth to your company’s bottom line? Mobile-Bound For those o…Read entire entry »

Mobile technology has boomed in recent years, and now more people than ever prefer using a smartphone or other mobile device instead of their computers for a variety of things – work, email, social media communication, shopping, and countless other tasks. Google created the term “micro-moments” to describe the quick interactions people have with their mobile devices, such as quickly pulling out a smartphone to look up something, find an address, answer a question, or interact with others. Essentially, a micro-moment in Google’s eyes is any time someone uses a smartphone because they want to know something, do something, buy something, or go somewhere. The Shift to a Mobile-First Mentality There a…Read entire entry »

One of the largest digital marketing trends for 2017 is voice search. Voice search is a form of digital personal assistance, and many people find it more efficient than text searching. Companies like Microsoft are responding to voice search’s popularity, building more “conversational canvases” for their applications. How Voice Search Works Without realizing it, people alter their search behavior whether they are speaking or typing. When typing, you probably use a short search phrase like “Secretary of Education.” When speaking to an app like Siri or Cortana, though, you most likely say, “Who is the Secretary of Education?” You use natural language instead of forming a “correct” search phrase to get the results you want. Increasing numbers of devices, from laptops to smartphones, are …Read entire entry »

Mobile platforms are quickly overtaking desktop as the preferred platform for browsing the web, online shopping, and connecting with others on social media. As the mobile platform has grown in popularity, the technology behind it has evolved explosively in the last few years. We’re seeing mobile capabilities today that were mere pipe dreams a decade ago. It’s important to keep some of the developing trends in mind as you head into 2017. Some of the emerging tech and features may seem like innocuous bells and whistles at this point, but the potential of some of these developments is staggering. Here are some of the biggest mobile trends to watch in 2017. Voice Control Voice-assisted software …Read entire entry »

In an era of instant gratification, the modern consumer expects brands to deliver what they want, when they want it. In the past, Google hasn’t penalized sites for slow mobile page speeds. This resulted in a plethora of companies ignoring the issue, and ultimately unhappy customers. Finally, Google has confirmed that mobile site page speed will be part of the algorithm for mobile search results – a relief for consumers, but a potential issue for brands. Why Optimize a Mobile Site? It’s important for brands to realize that a mobile site does not automatically inherit its desktop site search engine optimization (SEO) ranking. Instead, Google uses an algorithm that ranks mobile sites using the desktop rating with additional criteria for the final ranking. Goo…Read entire entry »

At this point in time, it has been estimated that one out of three search queries from smart phone users are looking for a business local to them. The advantage for the local business is that the user is nearby and that the searcher is looking to take action pretty quick. This frontier of search is still new, as this medium of search is on the rise. A couple tips to optimize your experience with mobile search...Ensure that your business listings can be found easily on Google.com and on Google Maps (if you are a local advertiser). Simply creating a Business Listing in the Local Business Center helps those potential customers find you with more ease. To take further advantage of the advances with mobile search, you can display local extensions within your mobile campaign ads. This…Read entire entry »

GeoSpot, a location-based services and social activities site has launched the Beta release of GeoSpot(TM) Mobile Web service. This Mobile Web search service is a search of local businesses and other POIs (points of interest) that are open either now or at a specified time. Instead of listing POIs of which many may be closed, consumers only see those that are currently open or those POIs that are opening soon. If you use the Mobile Web, GeoSpot's Mobile Web service allows you to use contextual navigation to find related POIs. You can see the specific location on a map or you can simply use the phone dial feature to immediately contact the businesses. According to Geospot, Inc., GPS capability will be added soon. …Read entire entry »