Marketing automation sounds nice, and any kind of automation can make life easier when used properly. However, as with most technologically fueled tasks, it may not always live up to the hype. Maintenance, oversight, and glitches may throw a marketing team off balance, creating more work in the long run. Whether you’re looking at streamlining social media or making many processes automated, we’ve got the details you need to make an informed decision for your business. Defining Marketing Automation Marketing automation isn’t one solution, but a collection of …Read entire entry »