“Shop local” seems to be the millennial mantra, and they aren’t the only ones – consumers of all demographics have grown in their support of local small businesses. More and more users are conducting searches for businesses “near me,” or local brands that are in their neighborhoods. This has led to the need for local search engine optimization (SEO) and local SEO consultants. Local SEO is much different from typical SEO. It requires practice area specialists. Does this mean you have to shop locally for your SEO consulting services? Not necessarily. What Is Local SEO? Local SEO refers to a strategy of marketing your business online to local customers. It is a highly targeted online mar…Read entire entry »

  Supporting local small businesses has always been a priority to Google. If a user performs a search for something like, “Japanese restaurant,” or “grocery store,” Google will automatically show the top three venues (called the “local pack”) within a certain radius. As a small business, the local pack presents an incredible marketing opportunity – if you know how to get into a coveted top position. These five tips can improve your local business ranking on Google and ultimately increase your bottom line. Give Google the Information it Wants If your business doesn’t appear anywhere on the first page of relevant searches in your local area, you may need to improve your information. Google works by interpreting the information available about your business a…Read entire entry »

Local Listing Management is more important now than ever, whether you have one or two or over a thousand locations. It is vital to make sure your information shows up accurately to ensure your potential clients are getting the right information and, more importantly, finding you. Below are the ABCs of local listing management. A – Amenities. If you haven’t seen these in your Google My Business dashboard, you should go check it now. This selection allows you to tell users what your location offers, such as restrooms, wheelchair accessibility, and more. B – Business name. Pretty obvious, right? But this is important. The business name is one of the first things users are going to see when looking at the local results, so this needs to be accurate and spelled correctly. C – Categories. These let the search engines know what your listing is about and what keywords to associate it with. It’s important to know which categories fit best with your listing and what time of th…Read entire entry »

If you’ve gotten online within the past week, chances are you’ve read something about Pokemon Go. Not sure what it is? Well you can go read this piece on Lifehacker or watch this video below: I know what you’re thinking. “Isn’t this a kids game?” The answer is, no. In this article by Vox, StartApp claims that more than 40% of users who have downloaded the game are over the age of 25. …Read entire entry »

Imagine a print magazine with several commercial listings on one page. The advertisement without any imagery will likely recede into the background, whereas a balanced and colorful advertisement stands out. Although it is not an online medium, a reader’s experience with a magazine highlights the importance of great imagery in business listings. A business needs more than a storefront image or a logo for its online listings. Captivating imagery sets a great competitor apart from a good one. Online consumers do not necessarily choose sellers based on logic but rather on which listing makes them feel good. Imagery plays a key role in giving consumers the right feeling about your brand. Business Listing Imagery: The Essentials Include a storefront and…Read entire entry »

You’ve decided you’re going to try that new local restaurant everyone is raving about. You check the hours, get in your car, and drive 30 minutes to get there. When you arrive, you see dark windows, no cars, and an obvious “closed” sign on the door. Irritated, you grab your phone and pull up the Google page you searched before you left. The hours on the page note that this business should be open, but the closed sign on the door is laughing at you, telling you otherwise. While consumers may be annoyed, as the local business owner, this is no joke. Local business owners want you to pay them a visit. They don’t want you to be turned away by inaccurate information. They also wouldn…Read entire entry »

Does it seem like Google makes drastic changes to its algorithms every time you start to see solid results from your search engine optimization (SEO) strategy? You’re not alone! SEO is a fast-changing art and science. The kind of business you run affects your SEO strategy, but so does the way Google processes information and produces its search engine results pages (SERPs). The company – like Bing, Yahoo, and other search engines – is constantly tweaking things. So how can you keep up? One way, of course, is to hire SEO experts like the team here at Vizion to do it for you. But if you’re not ready to do that just yet, or you enjoy doing it yourself, here’s a list of five SEO tools we use to stay ahead of the curve for our clients. Google Webmaster YouTube Channel Moz’s Google Algorithm Change History Mike Blumenthal’s Local SEO blog Google Analytics Google’s Search Console (aka Google Webmaster Tools) …Read entire entry »

Learning how to establish Google rankings is one of the most important aspects of effective marketing for a small business. Navigating Search Engine Optimization is sometimes overwhelming without the right strategy for success. Fortunately, remembering ten basic guidelines can transform search results and help your business get the exposure essential for a thriving business. 1. Use Local Business Listings While diving in to the complexities of algorithms and rankings is a necessary part of SEO strategy, sometimes the simple steps get neglected in the process. One of the most basic steps toward effective SEO is creating accurate business pages on major search engines. From Google to …Read entire entry »

A few days ago Barry Schwartz at Search Engine Land announced that Google was testing a new local knowledge graph interface. If they roll it live it would replace the current carousal view that people are seeing (below the Kansas City version of what SEL posted): And while that looks pretty cool you have to wonder how effective it really is. Sure it takes up less space than the view shown on Moz’s Google+ page: …Read entire entry »

  If you constantly seek more leads and conversions from your online presence, then you more than likely understand the priority of having your website ranked high in search engine results. So what can you do to improve your ranking efforts in search results? In the past, it was easy to pick a high-traffic keyword you wanted your Web site to rank for, such as “San Diego dentist,” and write content targeting that particular keyword. Google used to match keywords within a query to keywords on a Web page. The higher the on-page keyword density that matched the query, the more relevant Google deemed the page to be. This resulted in a great deal of poorly written and often times “spammy” content that was stuffed with high-traffic keywords that resulted in poor user experiences and high bounce rates. In an effort to reduce Web spam, improve user experiences, and provide the most relevant content, Google is constantly updating its search rank algorithm. In…Read entire entry »