If you’ve gotten online within the past week, chances are you’ve read something about Pokemon Go. Not sure what it is? Well you can go read this piece on Lifehacker or watch this video below: I know what you’re thinking. “Isn’t this a kids game?” The answer is, no. In this article by Vox, StartApp claims that more than 40% of users who have downloaded the game are over the age of 25. …Read entire entry »

Imagine a print magazine with several commercial listings on one page. The advertisement without any imagery will likely recede into the background, whereas a balanced and colorful advertisement stands out. Although it is not an online medium, a reader’s experience with a magazine highlights the importance of great imagery in business listings. A business needs more than a storefront image or a logo for its online listings. Captivating imagery sets a great competitor apart from a good one. Online consumers do not necessarily choose sellers based on logic but rather on which listing makes them feel good. Imagery plays a key role in giving consumers the right feeling about your brand. Business Listing Imagery: The Essentials Include a storefront and…Read entire entry »

You’ve decided you’re going to try that new local restaurant everyone is raving about. You check the hours, get in your car, and drive 30 minutes to get there. When you arrive, you see dark windows, no cars, and an obvious “closed” sign on the door. Irritated, you grab your phone and pull up the Google page you searched before you left. The hours on the page note that this business should be open, but the closed sign on the door is laughing at you, telling you otherwise. While consumers may be annoyed, as the local business owner, this is no joke. Local business owners want you to pay them a visit. They don’t want you to be turned away by inaccurate information. They also wouldn…Read entire entry »

Does it seem like Google makes drastic changes to its algorithms every time you start to see solid results from your search engine optimization (SEO) strategy? You’re not alone! SEO is a fast-changing art and science. The kind of business you run affects your SEO strategy, but so does the way Google processes information and produces its search engine results pages (SERPs). The company – like Bing, Yahoo, and other search engines – is constantly tweaking things. So how can you keep up? One way, of course, is to hire SEO experts like the team here at Vizion to do it for you. But if you’re not ready to do that just yet, or you enjoy doing it yourself, here’s a list of five SEO tools we use to stay ahead of the curve for our clients. Google Webmaster YouTube Channel Moz’s Google Algorithm Change History Mike Blumenthal’s Local SEO blog Google Analytics Google’s Search Console (aka Google Webmaster Tools) …Read entire entry »

Learning how to establish Google rankings is one of the most important aspects of effective marketing for a small business. Navigating Search Engine Optimization is sometimes overwhelming without the right strategy for success. Fortunately, remembering ten basic guidelines can transform search results and help your business get the exposure essential for a thriving business. 1. Use Local Business Listings While diving in to the complexities of algorithms and rankings is a necessary part of SEO strategy, sometimes the simple steps get neglected in the process. One of the most basic steps toward effective SEO is creating accurate business pages on major search engines. From Google to …Read entire entry »

A few days ago Barry Schwartz at Search Engine Land announced that Google was testing a new local knowledge graph interface. If they roll it live it would replace the current carousal view that people are seeing (below the Kansas City version of what SEL posted): And while that looks pretty cool you have to wonder how effective it really is. Sure it takes up less space than the view shown on Moz’s Google+ page: …Read entire entry »

  If you constantly seek more leads and conversions from your online presence, then you more than likely understand the priority of having your website ranked high in search engine results. So what can you do to improve your ranking efforts in search results? In the past, it was easy to pick a high-traffic keyword you wanted your Web site to rank for, such as “San Diego dentist,” and write content targeting that particular keyword. Google used to match keywords within a query to keywords on a Web page. The higher the on-page keyword density that matched the query, the more relevant Google deemed the page to be. This resulted in a great deal of poorly written and often times “spammy” content that was stuffed with high-traffic keywords that resulted in poor user experiences and high bounce rates. In an effort to reduce Web spam, improve user experiences, and provide the most relevant content, Google is constantly updating its search rank algorithm. In…Read entire entry »

The last time we talked about local citations, we chatted only about the US. So, to be fair, we wanted to look at what UK citation sources exist. Like the US version, there have been many “top 10” or “50 of the best citations” lists for the UK.  However, unlike the US spreadsheet, which had almost 300 sites, the UK list has nearly 500 sites. (There are some sites from the US list represented on the UK list because those sites accept UK as well.) Nevertheless, there are plenty of UK-specific places. Like the US list, this spreadsheet will let you know: (1) if the site is still live or redirects elsewhere; (2) if it’s paid; and (3) if it’s industry specific. But enough chit chat, here’s the spreadsheet: …Read entire entry »

Anyone that’s ever done work in local SEO knows one thing, consistent citations are really important. But where do you get them from? There are aggregators such as Superpages, YP.com, Acxiom and others that distribute information to several other sites. And yes, there is the ever popular White Spark Citation finder (which I will always recommend). But truth be told, there are a lot more sites out there than just these. Over the years several people have written “top 10” or “top 50” or even “best places to get citations” and compiled lists of known company directories. So we did some searching and went through several blog posts and SERPs and compiled a list of over 300 places you’re able to get citations from. This took a while so we hope you find t…Read entire entry »