Speaker Paul Apodaca, Senior Director of Product Planning Big Ads Ensuring Bing meets advertiser needs Simplicity – Enabling advertiser success by providing efficiencies. Data – Insights & data that will lead to smarter business decisions Scale – Delivering experiences that consumers want Web UI works at scale: Multi-platform offering Increase limits and caps Mobile Experiences Mobile management client IOS and Android web UI client Editor UI Refresh Improved performance & stability Improved upgrade experience Account Summary MSA migration eIO US – Premium Data Universal Event Tracking In…Read entire entry »

Speaker David Pann, General Manager, Search Business Group Sea Change: Get integrated with all MSFT products Build a monetization engine that can apply to all MSFT Listening – we (MSFT/Bing) didn’t have the right to tell people how to do things. We had to listen and provide what customers want. Make it efficient Remove restrictions Make it a good buy; make it good ROI R&D Team is listening and addressing customer needs. Driving more user engagement with ads (click volume): All Devices – up 30% Mobile – up 133% What does 2015 look like? Customer / Partners / Performance / Mobile Integration/Innovation/Differentiation “Where Bing goes, Bing Ads goes” – David Pann Customers …Read entire entry »

Speaker: Stefan Weitz Bing Director of Search Trying to build the world’s largest information fabric. How do create the ability for folks to use whatever modality they want in search (not just words). How do they help the systems understand natural human language (written – text from a keyboard/pen; spoken – voice; body – gestures). Context is also a big thing (physical/location; social). Understand the intent of the user – what are they trying to do. 2 ½ words is still the average query length. These queries could mean many things. But, these queries are still what they see the most of. Because of all of the new signals, they can better predict/model the intent. Once you understand the intent, now we need to work on predicting. Based on historical …Read entire entry »

Well, it is not at all a surprise that Microsoft/Bing hosts a Seattle event with rain in the forecast for the time that I’ll be here. That said, Bing has been very gracious in their hospitality, and I really enjoyed last year’s event and I’m looking forward to what Bing has to share with us, today. Represented in today’s summit are Group M, Havas, Universal-McCann, iProspect, ebay Enterprise, iCrossing, and a number of mid-tier agencies, such as Vizion Interactive. I believe a little over half of those in attendance are Bing employees, with total attendance of approximately 50. Three goals of today’s summit: 1. Microsoft’s vision and Bing’s role in this vision. Bing Ads – made a significant investment; need to make sure the investment is …Read entire entry »